Research

Robert-Ryan

Existing Product

In this podcast the people record their shows unscripted. They use a lot of Persuasive language such as “I feel that” or talking about the pros or cons Of a film. This helps get their thoughts across They talk about the recent films out in cinemas, and they Read messages from their viewers who listen to their podcast. And they respond To their comments. Have an intro and outro other than that they don’t use any sound Effects and most of the audio is based on their voices. When reviewing the film they would often would play a clip of the film but other than that there is no sound effects Film lovers would want to know what films are good to spend their money in the cinema so they would turn to this podcast to see what is good to see. The audience also email to the podcast and give their opinions on a certain film so they would watch the next episode to hear them read their comments.

http://www.bbc.co.uk/programmes/b0735rrp

Existing Product

In this episode unlike some of their episodes they are now using music in their podcastsUnlike some of their other episodes where they mainly use their voices most ofTheir episodes. Other than that this episode is using the same style as their other Podcasts they record their podcasts unscripted. But they don’t play a clip when talking About a film. But they still using a lot of informal and emotive language to help get theirPoints across to the audience.

http://www.bbc.co.uk/programmes/b06skz2n

Existing ProductThis Podcast is interviewing a popular person who has had an interestingBackground so the person who interviews him/her goes through the stuff theyHave been in the past so that the viewer can have an understanding on who is The person that the host is interviewing. This podcast is mostly unscriptedAnd in this podcast they play a song from a certain person or bits ofMusic that the guest Recognizes. Other than the song their voices are the only bits of sound that they use. They talk about the persons life story and how he got to whereHe is today. People may want to listen to this podcast if they are fans of the man thatIs being interviewed and they may want to get to know this person as more than anActor/singer/writer. They may want to see this person reflect on all the great things heOr she did in their lives

http://www.bbc.co.uk/programmes/b071lmwh

Existing product• This podcast is broadcasting a show where everything that you hear

is acted and is all made up unlike these previous podcasts. The audio is a bit more distorted unlike the other podcasts. This is because that this was recorded back in 1930s unlike the modern day microphones where the quality is a lot more improved. The Language is mostly descriptive because you cant see the events visually. So the people recording have to describe so that the audience can paint a picture in your head. There are also some sound effects added in to the mix this also helps create a picture in the audience's head. It also helps describe the events that are happening.

https://www.youtube.com/watch?v=ZPG7a2vZRV0

Research Analysis

• What common features do the researched products have?. The shows have either a host or a co host. And they often record their shows unscripted. While they know what they are going to talk about a vast majority on what they say is improvised. The shows often have an intro or an outro and occasionally they would play either some music or a clip form a film or TV show. They use a lot of emotive language when talking about the film. This helps get their thoughts and feelings across to the audience.

• What aspects of the research will you include within your on work? I am probably going to have my podcast improvised however I may choose to instead have it scripted so I don’t somehow ramble my words together so they don't suddenly becomes incoherent. When reviewing the film I may choose to play a clip from the film. This is so that viewers know what they are getting into if they see the film. I am also going to try and make my language very emotive to help bring my thoughts across to the audience.

Questionnaire Analysis

Audience researchObservation72% of my audience are male whereas 27% areFemale.

What this says about my audience.

This shows that my podcast is mostly going to Appeal to a male audience.

How will your product appeal to this Audience

My podcast is hosted by a male so naturally thisWill gain a male audience.

Audience researchObservationThis tells me that my podcast does not appeal to anyone under the age of 15However my main audience are anyone aged 16-19 which is at 90%And 20+ is at 9%

What this says about my audience?My Podcast mostly appeals to people At their late teens.

How will your product appeal to this AudienceI am at the same age range so they willBe interested in seeing teen host a podcast I am also going to include some music and sound effects to keep them entertained

Audience researchObservation This tell me that 80% of my audienceWant an intro song and outro song in My podcast whereas 20% don’t.

What this says about my audience My audience would like to have an introAnd music in this podcast.

How will my final product appeal to This audience?I will include an intro song that will be Upbeat and lively as possible.

Audience researchObservation This explains that 63% want me to review 2 Films in one podcast. And 36% want me to Review one film.

What this says about my audience. This shows that my audience would like to see More than one film review in one podcast.

How will your product appeal to this Audience?I will be reviewing more than one film justSo I can introduce people to films that they loveIf I review one film that’s not very good in theSame episode I can review another film thatI recommend watching.

Audience researchObservation

63% of people want to have sound effects inMy podcast whereas 36% don’t want to have Sound effects

What this says about my audienceMy audience like sound effects in order toMake joking remarks on what I am talking About and to show and to make my review More emotive.

How will your product appeal to this audienceWhen ever I am mad with a certain film or Happy I will edit in some emotive sound effects And to bring some humors elements to the Podcast.

Audience researchObservation45% of my audience want me to review a newRelease whereas 54% don’t want me to.

What this says about my audience? My audience would like me to review a filmThat they might have not have seen before That is not a new release they might be tired Of the stuff coming out which are mainly Sequels and remakes.

How will your product appeal to this audienceI will be talking about films that have flown Under peoples radar and is much different thanThe stuff coming out. My Podcast will help toIntroduce films that people will love.

Audience research

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ObservationThis says that 72% of my audience want me to reviewFilms from a filmmakers work in one 10 minute podcastWhereas 27% of my audience don’t want me to.

What this says about my audienceMy audience would like to be introduced to a filmmakerWho they probably have never heard of and be Introduced into his style of filmmaking and what isHis/hers best work. This will introduce them to films That they will love.

How Will your product appeal to this audience. This will give the audience This is something that I don’t Think anyone has done before on a podcast so this is something different so myaudience may be interested in seeingSomething they have not seen before in a podcast and they might want to hear my thoughts on adirectors work if they are a fan of his/hers work

Audience researchObservation This explains that 0% of my audience do not Want me to review a foreign movie whereas 100% want me to review a English language

What this says about my audience?This explains that my audience are not intoForeign films this might be because that theyDo not like reading subtitles.

How will my product appeal to this audience?I will be reviewing a film that does not requireYou to read subtitles. This is something that myAudience wants me to do.

Interviews

Interview 1

What is your favorite genre of film and why?Crime thriller What is your favourite film from that genre.HeatWhat is your favourite film from the 80s from 90s?Pulp Fiction

Interview 1• Observation:• The person is clearly a fan of crime dramas mainly from the 90s hence

why he has typed down Heat and Pulp fiction

• What this says about my audience:• My audience are fans of crime drama. These are films that have a lot of

action and violence but also have interesting stories and characters to connect to. These kinda films may appeal to teenage boys but I think both gendas can enjoy these films

• How will your product appeal to this audience:• I will be talking about a filmmaker who is known for making crime

dramas this will introduce my audience to films that they might enjoy because they mainly cosist of crime dramas.

Interview 2

• What is your favourite genre of film and why?• Comedy • What is your favourite film from that genre.• Shawn of the Dead• What is your favourite film from the 80s from

90s?• Ghostbusters

Interview 2• Observation:• The person has typed that comedy is their favourite genre• What this says about my audience:• My audience want a film to make them laugh. They may have

had had a hard or stress full day so they might want to watch a comedy to make them feel better in their daily lives.

• How will your product appeal to this audience:• My podcast will also recommend films that have some

comedic elements to it as well as having some drama and action elements in these films. This may help my audience appreciate these different genres more.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range16-19 Most of the teenagers these days mostly are

into lively and upbeat content that does not bore them. Its because of this its why I am adding stuff like sound effects, music and some humours elements to the podcast. Because this is a review reviews can be humorous so this will be more entertaining to my audience.

GenderMale. Because I am male I may appeal to more of a male audience

because I am in the same gender as them. I may also be adding some music in the back ground. Music that appeal to a male audience such as rock music or music from an artist they like and that appeals to them

Audience ProfileCategory Demographic Content to appeal to this audience

PsychographicAspirers Filmgoers watch films to escape in the world that the film is

set in because of this they may aspire to be like the main protagonist or the film might teach them some message on how to go about in the real world. They may also might aspire to be like a critic on the podcast so they might listen to a film review show to educate themselves on filmmaking or approaching a film

Social StatusMiddle class These people have Jobs and are well educated and they also

have money to spend money at the cinema when they want to. Or spend money on DVDs or blurays. So they might want to what's good to spend at the cinema or ad to their collection.

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the

strengths and weaknesses of each method – Product Research– I went on the BBC radio website and looked at the many shows they play and I did

some research on how they present their shows.

– Questionnaires– I made my questioners using survey monkey. This was a very quick and simple way to

this process rarther then writing it down on a piece of paper.– Interviews– I made my interviews by making 3 separate slides asking the same 3 questions so I can

get a different response out of people. It was very interesting to see what responses I could get out of people and learning how different peoples tastes are.

Research Evaluation– What sort of a response did you get?– I got a interesting response from people. The people love a variety of different genres some

love dramas some love comedy and some love action so it will be difficult to find a introduce films that both audiences will like. Most of my audiences are male so they will be more into the action and comedy part. My target audience mainly consists of teenagers so they are more into action as well because. My audience also want me to review a guys work in one 10 minute podcast this means that they want to be introduced to a filmmakers work so I will be mainly be focusing on a filmmaker who has tackled theses different genres this will help introduce my audience to films they will love.

– How did you distribute your survey? Give an advantage and a disadvantage– I used survey monkey to distribute my ideas to others and see what they wanted. The

avantage of this is that it helped me learn who my audience are and it helpd me learn what I should be recommending to people. It also helped me engage and share my ideas with people and they give me great feedback. The only disadvantage is that I would like to meet my audience face to face rather then have a faceless stranger on a computer put down what I should do.