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UKSG 2012The Future Role of the AgentFrans van Ette – Director BD
The agent’s challenge
From one-directional to multiple choice
Pressures in the value chain
Swets answer
Examples of our changing role:AccucomsMendeley
Agenda
Traditional Agent
Swets Information Services - Improving The Delivery And Use Of Knowledge 3
Publisher - an additional channel to market plus the provision of administration efficiencies and services around the selling transaction
Library - the provision of a single point of purchasing content and related services
Is the traditional agent role still attractive?
Swets Information Services - Improving The Delivery And Use Of Knowledge 4
Is there still value in administrative services?
✔ Libraries
? ✔ Publishers (large vs. others)Is the market opportunity big enough?
✔ Market Size
GrowthAre current capabilities good enough for the future?
✖ Electronic/Big deals
Are there additional opportunities?
Swets Information Services - Improving The Delivery And Use Of Knowledge 5
Simple value chain in the old world
Simple flow from user to content
•User goes to library
•Library goes to subscription agent
•Subscription agent goes to publishers
The world we live in:
New complicated structures in the e-world
It’s still about the content and the user
but with new players, new models, new expectations, new rules……and still changing
Same same, but different:
Increasing international competition
Reducing funds for research
Increasing student numbers and decreasing government funding
Competition from commercial accredited institutions
Pressure on “objective value” scientific progress
Publish or Perish
Government that wants to steer
Institutional pressures
Author and student pressures
The feared H-Index!
Student loans
Common library challenges
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Shares of publishers are not doing well
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And this is no exception
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Publisher Challenges
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This whole value chain adapting …..
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Change requires new capabilities and new economic models
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Agent Models
Agent
Agent
Agent
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LibServ
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Swets Information Services Accucoms
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Swets Service Self Service & Technology Solutions
End user services
Services
Strenghts
•Local presence•Local languages•Customer contacts•Industry expertise•Insightful reporting
Plans for the future:
Geographical ex
Corporate
Swets Information Services - Improving The Delivery And Use Of Knowledge 25
LibServ
MENDELEY INSTITUTIONAL EDITION POWERED BY SWETS
Patron using tools that are not “library borne”
Social media:
LoudUncontrolableCome and goCopy-right?
Library
QuiteControlledFor the long term Understanding the rules
How to marry the needs of the user with the fundamental role of the library?
Mendeley IsThe world’s largest research database
+145 Million user-uploaded documents
Mendeley - PapersUse the Papers tab to discover documents
Mendeley - PapersUse the Papers tab to discover documents
Save Documents and References to your own Library
Mendeley - Papers
The My Library tab gives a clear overview of all your documents
Mendeley Desktop
You can read, annotate, highlight or add notes to the PDF document without opening Adobe Acrobat.
Mendeley searches within the full text PDF.
Mendeley - Groups
Mendeley & MIE
• MIE is a module developed on top of Mendeley’s exisiting end-user model. Created in partnership between Mendeley and Swets.
• Signing up for the Mendeley Institutional Edition powered by Swets can strengthen the role and value of the Library in the digital workflow of research. Not only across your institution but internationally as well.
MIE – Analytics
MIE – Institutional Groups
View most published and most read users within your community
MIE – Analytics
You can also view the Top Journals and Highly Read Documents
Real time analysis and reporting
MIE – AnalyticsQuickly uncover gaps in your collection
If your library has a valid subscription to a title, or it is freely available (OpenAccess) then users can save the document to their personal libraries.
If access is unavailable, the user can save a reference (Metadata) to their library instead.
MIE – Analytics
View which titles your members are publishing inand at what level.
MIE – Analytics
See which users have been published most frequently
MIE – Analytics
Use the Social tab to view all groups across your Institution
What Swets/Mendeley does
Providing a solution for both the library and users which:
1. Is in line with the needs of the student and researcher
• To organize articles
• Share them (collaboration)
• Find what’s relevant, new and trendy
2. …and adds value to the library
• Service which can be offered and supported by the library
• Which gives insight in the usage of content
• As well as in the popularity of researchers at the institution
Concluding
The eco-system of publishing and content delivery is changing drastically
The days of old business models and guaranteed positions are over for all
There is great opportunity for organizations that deliver value in a new e-world