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Marketing Statuary of Bajaj Platinum 125cc
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click here for freelancing tutoring sitesCHAPTER 1
INTRODUCTION:
Since the beginning of human civilization the needs and wants of non
kind were on the ascendancy. The efforts of non through science and
technology has brought to the notice of the world many new products and
services to satisfy the innumerable wants of human beings. The efforts are
containing even today to create more and more substicated goods and articles
for the sake of comfort and luxury requirements of human beings. As the
population increased the towns and cities grew by many fold. The people are to
another locality with the help of different means of transportation. Which was
evolved over the appears which is the results of scientific research and
development.
The public convey system available is unable to meet the demands of the
public which has promoted industrialists to many aware and market two
wheeler's that can be owned and run by an individual at this convenience and as
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
and when require. Thus, today we find in every look and corner of a village
town or city two wheelers used by the people. The increasing depends of the
people on the two wheelers or a mean of transport creates interest in anyone to
undertake a study of the two wheeler's segment of the transport system.
In the light of the two wheeler's significance in the life of a modern man
and woman the project work entitled marketing of "Bajaj Discover DTS -i"
Hagaribommanahalli city with special reference to Sri Sai Bajaj has been
undertaken. This project work is an attempt to highlight the new modes with
scientific
Origination recently introduced to the market by removed automobile gains of
India "Bajaj Auto Ltd".
OBJECTIVES OF THE STUDY
Following are the main objectives of the study
1) To get through insight into the consumer behavior and buying materials.
2) To find the potential market for "Bajaj Discover DTS -i" in
Hagaribommanahalli city
3) To know the consumer attitude towards "Bajaj Discover DTS-i"
4) To determine factors that influence the consumer's buying decisions of
"Bajaj Discover DTS -i"
5) To study the competitive condition’s is existence among different two
wheeler's
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
6) To provide suitable suggestions for the improvement of marketing
efficiency of "Bajaj Discover DTS -i"
7) To know the problems found by the dealer who is engaged in marketing
of "Bajaj Discover DTS -i"
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
SCOPE OF THE STUDY
1) To study the retreated to Hagaribommanahalli city.
2) The Scope of the study is to understand the problems of consumer's choice
of two wheeler's
3) The study is intended to know the potential market and the consumer
attitude towards two wheeler's in Hagaribommanahalli City with special
reference to “Bajaj Discover D.T.S.-i”
4) Comparison of marketing strategy by the Bajaj Auto with other firm.
5) Consumer survey can be confined to 50 responds only.
LIMITATION OF THE STUDY
1) The information provided by the company is assured to be authentic.
2) The data and opinion collected are assured to be objective.
3) This study was done through primary and secondary data
4) The information collected through questionnaire and interview is
restricted to 50 responds.
5) Another limitation is time constraint
6) The opinion expressed by the respondents may have personal bios
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
RESEARCH METHODOLOGY
Responds were selected by using random sampling method, samples
Of 50 respondents are selected for the purpose of the study. The respondents
were selected mainly on the basis of occupation and qualification.
Data is collected through
1) Primary Data
2) Secondary Data
Primary Data:
It is collected through survey technique by forming a systematically
drafted questionnaire. Questionnaire is used as an instrument in Gathering and
collecting the primary data. The questionnaire prepared contains relevant that
are both close ended and open ended.
2) Secondary data:
There data are collected from published sources as magazines,
newspaper's books and also with the help of internet.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Chapter Scheme
Chapter- I: In chapter one that is the present as highlighted the
significance of two wheeler's which promoted to take up this project work
Besides objectives of the study, promoted, scope, limitations, of the study
research methodology to be pursued has been stated.
Chapter- II: In chapter two profile of Bajaj Auto Ltd. Will be deal with in
detail.
Chapter- III: In the third chapter profile of "Bajaj Discover DTS -i" an
attempt will be made highlight its origination, special features of the Bike,
technical specifications and advantages of digital Biking. A comparison of
“Bajaj Discover DTS -i" with splendor + will also to be taken up.
Chapter-IV: In chapter forth establishment, prospectors, management,
capital, organizational structure, human resources and sales analysis of the
dealer namely Sri Sai Bajaj, Hagaribommanahalli will be taken up.
Chapter-V: Chapter fifth concentrates on marketing mix concept
Chapter-VI: Chapter sixth of consumer survey will be under taken with
the help of tables and diagrams.
Chapter-VI: Chapter seventh is deviated it list to suggestion toward by
respondents and concluding remarks will be made.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Chapter 2:
Company profile
The background of Bajaj company:
The Bajaj group is one of the top 10 business concerns in India its foot
point stretcher over a wide range of industries, spanning automobiles 12
wheelers and the three wheelers, lighting iron and home appliances
insurance, travel, and finance.
It was founded in 1926 at a height of India’s movement for independent
from the birth the group has on illustrious history the integrity dedications
resourcefulness and determination today are often traced back of its bitch
during there days of relentless devotion to a common case, Jomanlar
founder of the group was a close confident and discipline of mahatma
Gandhi in fact gandgiji had adopted him as his son. This close relationship
and his deep involvement in the independence movement did not leave
Jamalal Bajaj with much time to spend on his newly launched business
venture.
His son Kamalanayan Bajaj when he was 27 took over the rains of
business in 1942 he to be close to Gandhi and it was only after
independence in 1947 that he was able to give his full attention to the
business. Kamalanayan Bajaj not only consolidated the group but also the
flagship companies has gone up form 72 million to rs.47.18 billion (US $
936 million) its product portfolio has expanded from one to and the brand
has found a global market. He is one of the Indian’s must distinguished
business leaders and internationally respected for his business acumen and
entrepreneurial spirit.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Management profile:
Board of directors
Rahul Bajaj Chairman
Madura Bajaj Vice chairman and whole time
director
Rajiv Bajaj Executive director
Sanjiv Bajaj Executive director
D.D.S. Mehta Whole time director
Kantikumar R.Podar Director
Shekar Bajaj Director
D.J Bajaj Roa Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Suman kirloskar Director
Naresh Chandra Director
Nonoo panmai Director
Manish Kejriwal Director
P. Murari Director
Niraj Bajaj Director
Committees of the board:-
Audit committee
S.H. Khan Chairman
D.J. Balaji Roa Chairman
J.N. Godrej Chairman
Naresh Chandra Chairman
Nonoo pamnani Chairman
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
SHARE HOLDER’S AND INVESTORS GRIEVANCE COMMITTEE:
D.J. Balaji roa Chairman
J.N. Godrej Chairman
Naresh Chandra Chairman
S.H. Khan Chairman
Remuneration committee:
D.J. Balaji roa Chairman
S.H. Khan Chairman
Naresh Chandra Chairman
Auditors Dalal and shah
Charted accountants
International accounts K P M G
Cost auditors A.R. Raman cost central bank of
IndiaCentral bank of India
State bank of India
Citibank N4
Standard charted
Grinloys bank
Bank of America
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Registered under the Indian companies act vii of 1913:
Registered office workers Akrudi Pune 411035
Workers Akrudi Pune 411035
Bajaj nagar
Bajaj Nagar , waluj Aurangabad
Chaka industrial Area, Ch=kan
Pune-411501Bajaj Auto Ltd
Type Public
Founded 1945
Headquarters Pune, India
Key people
Rahul Bajaj
(Chairman), Rajiv Bajaj
(Managing Director)
Revenue
▲ Rs. 81,063 billion
(2005) or USD 1.32
billion
Net income ▲ Rs. 11,016 billion
Employees 10,250 (2006-07)
Website www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and
the world's 4th largest two- and three-wheeler maker[citation needed]. It is based in
Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj (near
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports
motorscooters, motorcycles and the auto rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1].
Over the last decade, the company has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer. Its product range
encompasses Scooterettes, Scooters and Motorcycles. Its real growth in
numbers has come in the last four years after successful introduction of a few
models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion[
Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj
Trading Corporation Private Limited. It started off by selling imported two- and
three-wheelers in India. In 1959, it obtained license from the Government of
India to manufacture two- and three-wheelers and it went public in 1960. In
1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell
100,000 vehicles in a single financial year. In 1985, it started producing at
Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles
in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced
and sold 1 million vehicles in a year.
Year Milestones
1989 START OF BAJAJ MOTORS LTD.
1995 ESTABLISHMENT OF CURRENTLOCATION BAJAJ MOTORS LTD.
1998 INTRODUCTION OF FLEXIBLE MANUFACTURING CONCEPT
2000 ESTABLISHMENT OF MICROTEK FORGINGS AS BACKWARD INTEGRATION (IMPORT SUBSTITUTE)
2004 STARTED EXPORT ACTIVITIES
2005 INTEGRATED MANAGEMENT SYSTEM CERTIFICATION OF BML,
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
FROM TUV, GERMANY
2006 ESTABLISHMENT OF FERROUS CASTING, AS BACKWARD INTEGRATION, BY APRIL-2006.
2007IMS CERTIFICATION FOR MICROTEK FORGING RECEIVED.ESTABLISHED ALUMINUM FORGING.PLANT AT PANTNAGAR .
2010 PLANT AT HARIDWAR FOR HHML.
2011 NEW DEDICATED EXPORT LINE FOR MACHINING IN MANESAR.
2012 NEW PLANT AT BAWAL FOR FORGING.
Products
Some of the models that Bajaj makes (or has made including prototypes) are:
Scooters
Bajaj Kristal DTSi
Cars
Bajaj Lite concept
Motorcycles
Bajaj CT 100
Bajaj Discover
Bajaj Discover 110cc
Bajaj Discover DTS-i 125cc
Bajaj XCD 125 DTS-Si
Bajaj Discover DTS-i 135cc
Bajaj Pulsar 150 DTSi
Bajaj Pulsar 180 DTSi
Bajaj Pulsar 200 DTSi
Bajaj Pulsar 220 DTS-Fi
Bajaj Avenger
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Marketing Statuary of Bajaj Platinum 125cc
Upcoming Models
Bajaj Blade
Bajaj Sonic
BaJaJ Pulsar 300
Bajaj Discover 150
Bajaj XCD 125 sprint
Discontinued Models
Bajaj Sunny
Bajaj Chetak
Bajaj Cub
Bajaj Super
Bajaj Saffire
Bajaj Wave
Bajaj Legend
Bajaj Bravo
Kawasaki Eliminator
Bajaj Kawasaki Wind 125
Bajaj Kawasaki 4s Champion
Bajaj Kawasaki KB 100 RTZ
Bajaj Boxer
Bajaj Caliber
Bajaj Wind
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Spinoffs and acquisitions
It has been reported that Bajaj is headed for a de-merger into two separate
companies: Bajaj Auto and Bajaj Finance. It is expected that the sum of the
parts created will be worth more that the current whole, as was the case in the
de-merger of Reliance Industries. [
In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG
(holding company of KTM Sportmotocycles AG). The two companies have
signed a cooperation deal, by which KTM will provide the know-how for joint
development of the water-cooled 4 stroke 125 and 250 cc engines, and Bajaj
will take over the distribution of KTM products in India and some other
Southeast Asian nations.. Bajaj Auto said it is open to take a majority stake in
KTM and is also looking at other takeover opportunities. On the 8th of January
2008, Managing Director Rajiv Bajaj confirmed the collaboration and
announced Bajaj Auto's intention to gradually increase their stake in KTM to
25%.
References
1. The Forbes 2000 by Country
2. S. Kalyana Ramanthan. "Why Two Bajajs Are Better Than One",
Businessworld. Retrieved on 2007-07-22.
3. "Bajaj Auto takes 14.5% stake in KTM Sports", business-standard.com,
November 5, 2007. Retrieved on 2007-12-03.
4. Rina Chandran. "Bajaj to develop bikes with partner KTM", Reuters
India, January 10, 2008. Retrieved on 2007-01-11.
Company Branches of Bajaj auto Ltd.:
Bajaj auto is the flagship company of the Bajaj group companies. The
group comprises of 27 companies and was founded in the year 1926. The
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Bajaj group mainly deals with Bajaj auto ltd. Two and three wheeler’s
Maharashtra Scooters, finance steels, sugar, alcohols, Electrical, lamps,
travelling, consumer care in insurance like general insurance and life
insurance.
Sales Performance
Rs. In MillionQ2
2011-12Q2
2010-11H1
2009-10H1
2008-09Full year2007-08
Sales and income and window power
24,360 18,669 46,386 35,041 76,679
Total turnover 1424 1,362 2370 2,290 4,385
Gross profit after interest
__ __ __ __ __
Before depreciation and taxation
5,056 4518 9.613 8.020 17944
Profit before taxation
4.439 4.028 8.399 7.068 15.807
Profit before taxation
1.250 1120 250 2.070 4791
Profit after tax 3189 2.0908 5849 4.998 11.061
Earning, purchase for the period.
31.4 28.6 57.7 49.2 111.0
Segment and Brands
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Products Brands
Motorcycles 4S 4S Champion Bajaj Avenger
Bajaj CT 100 Bajaj Discover Bajaj Discover
Bajaj Pulsar Bajaj Pulsar DTSi Bajaj Sonic
Bajaj Wind 125 Bajaj XCD 125 Boxer
Caliber Caliber115 Kawasaki Bajaj Eliminator
KB RTZ KB100 KB125
Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave
Awards & Accolades
2007-08
Product Award Award Body
Chakan Plant Super Platinum Award for Manufacturing Excellence
Frost and Sullivan
Chakan & Waluj Plants
Audit Passed for TPM Excellence Award Category I
TPM
General Bikemaker of the Year Overdrive Awards 07
Pulsar DTS-Fi Bike of the year CNBC-TV18 Autocar Auto Awards
Discover 100cc Bike of the Year NDTV Profit Bike India
General Bike Manufacturer of the Year 2007 NDTV Profit Bike India
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
2008-09
Product Award Award Body
General Best Two-wheeler Company NDTV Profit Business Leadership Awards
Pulsar Ranked First in 'TOP 30 AUTOMOBILE BRANDS OF INDIA'
4Ps Power Brand Awards
Bajaj Auto, Waluj First prize for category "Productivity Thru Quality"
IMTMA-SIEMENS Productivity Championship Award 2007
Mr. Rajiv Bajaj Rashtrabhusan Award FIE (Fuel Instruments and Engineering)
Mr. Rahul Bajaj Lakshya Business Visionary Award
NITIE
Bajaj Discover 135 DTS-i
Highest customer satisfaction in Upper Executive Mc Segment
TNS Voice of Customer Awards
XCD 125 DTS-Si Bike of the Year 2008 CNBC-TV18 Autocar Auto Awards
XCD 125 DTS-Si Award for motorcyle upto 125cc - 2008
NDTV Profit Car India and Bike India Awards
XCD 125 DTS-Si Bike of the Year 2008 Business Standard Motoring
Pulsar 220 DTS-Fi Bike of the Year 2008 Overdrive
Pulsar 220 DTS-Fi Bike of the Year 2008 NDTV Profit Car India and Bike India Awards
Rural Financing Customer Responsive Business Practice
Avaya Global Connect-Economic Times
HR HR Initiative of the Year Automonitor
General Bike Manufacturer of the Year 2007
Automonitor
Pulsar 220 DTS-Fi IMOTY Award-Indian Motorcycle of the Year
All Auto Mags-Overdrive, AutoCar, BS, Bike Top Gear
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
2009-10
Product Award Award Body
Kawasaki Ninja Bike of the Year IMOTY
Pulsar 135LS Bike of the Year ET NOW - ZigWheels
Discover DTS-Si 100cc Bike of the Year ET NOW - ZigWheels
Pulsar 135LS 150cc Bike of the Year ET NOW - ZigWheels
Kawasaki Ninja 250cc Bike of the Year ET NOW - ZigWheels
Pulsar 135LS 4-V Technology of the Year ET NOW - ZigWheels
Discover DTS-Si Most Value for Money-Bike of the Year
ET NOW - ZigWheels
Kawasaki Ninja Motorcycle of the Year - Bike upto 250 cc
NDTV Profit - Car & Bike
Bajaj Discover DTS-Si Motorcycle of the Year - Bike upto 125 cc
NDTV Profit - Car & Bike
Kawasaki Ninja Two Wheeler of the Year NDTV Profit - Car & Bike
Bajaj Discover And Pulsar
Best Integrated Campaign - Two wheelers
NDTV Profit - Car & Bike
Kawasaki Ninja Bike of the Year CNBC - Overdrive
Bajaj Discover Best StoryBoard Commercial CNBC - Overdrive
Pulsar135LS Bike of the Year 2010 UTV Bloomberg-AutoCar
Pulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCar
Bajaj Discover Best TV Commercial Auto India
Kawasaki Ninja Bike of the Year 2010 BS Motoring
Bajaj Auto Best Advertising Auto India
Pulsar Silver Effie for PulsarMania Ad Effie
Bajaj Auto Most Trusted Brands - Auto Two Wheeler
Brand Equity
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Bajaj Auto Most Popular Two Wheelers Amongst Youth
Global Youth Marketing Forum 2010
Bajaj Auto Chakan Plant - Super Platinum for Manufacturing Excellence
ET - Frost & Sullivan
Bajaj Auto Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler
Stars of the Industry Group
2010-11
Product Award Award Body
Bajaj Pulsar 135 LS Bike of the Year 2010 BBC - TopGear
Bajaj Pulsar Hall of Pride Awards CNBC - Overdrive
Bajaj Pulsar 135 LS Bike of the Year Bike India
Bajaj Pulsar 135 LS Bike India upto 150 cc Bike India
Bajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car & Bike Awards
Bajaj Pulsar 135 LS "Golden Steering Wheel" for Executive Motorcycle
Auto Build
Discover 150 DTS-I Best Value for Money Vehicle of the Year
ET ZigWheels
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
PLATINA 125 PROFILEWe still think about why the Discover 125 was ever stopped? After all it
was the largest selling 125cc motorcycle in the country. After the Discover era,
Bajaj rolled out XCD in its place and soon replaced it with Platina. And now
comes retuned Platina 125 replacing the engine. Four different bikes inside 4
years. Clear indication of things not going that smoothly for Bajaj in this
segment?
The Platina series was developed on the Bajaj Wind 125 base with the CT100
engine and has been much popular after its launch in April 2006. At a catchy
price tag of Rs 36000, Bajaj sold 5,00,000 units in first eight months. The 125cc
version was launched in Sept 2008 with sales of more than 30,000 units per
month. And the new Platina 125 is expected to carry on the baton from here.
The Bike: The natural air cooled 124.6ccc engine is capable of giving you
8.5ps of power. It has a 5 speed gearbox (all down). It features a longer
wheelbase and wider rear tyre than its 100cc version. The bike has a 0.5litre
larger reserve capacity which doesn’t matter much because the fuel tanks
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
capacity is still kept same at 13litres.However Platina 1265 weighs 3kgs lighter
than its old version. Bright headlamps, Ride control switch along with a 12 V
5Ah Maintenance free battery are sure to give you some peace of mind. The
ride control switch helps the rider to ride in ‘Fuel Economy zone’ which is also
indicated in the fuel gauge meter. Besides that a low fuel indicator is also
provided. We didn’t doubt its claimed top speed of 95kmph but we did try to
find out its efficiency and were pretty satisfied with its mileage. It returned
about 65kmpl in aggressive city riding conditions.
There’s a good chance for that figure to improve if you ride it more sensibly.
Performance: Not living upto anywhere living to expectations we had, Sadly
Platina 125 is pretty much disappointing in this segment. There’s only a
marginal increase in power from its older version or we say there’s a good
chance that you would mistake this vehicle to be a 100cc one. The bike doesn’t
feels planted at high speeds(70-80kmph) and further more you will have to
settle with its ‘dull’ cornering abilities thanks to its not so good ‘Birla
Roadmax’ tyres which can leave you craving for more grip on road. It has an
upright seating position in line with other commuter bikes. Moreover unlike its
1000cc version it doesn’t succeed in giving you a plush ride without sacrificing
its handling. Another thing we noticed while test riding it was it looks plain and
too much stressful riding it without Disc brakes. Platina 125 misses Disc brakes
badly. There are no trip meters or tachometers on this bike. A deliberate attempt
to keep its cost minimized. But it even with all those, it serves well the purpose
of being a commuter bike. It has wide seats and is equipped with 125mm
telescopic front and SNS (spring and spring) rear suspension. Handling is not
that good when compared with other 125cc bikes. An electric start option is a
great relief. Other prominent feature of this bike includes Anti friction bushes in
front fork which improves suspension life and an auto choke.
Technology At A Glance
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
1) Ride Control switch: This features has been specifically introduced to
enable the rider to have a non distracting/non intrusive indication of an
impending change between Economy zone cruising and Power zone cruising.
It indicates optimum throttle opening for best mileage.
2) Ex-haus TEC: World’s first, the ex-haus TEC (tec expands to torque
expansion chamber) improves engine torque at low rpm and is optimized to get
maximum performance from engine.
3) SNS Suspension: The spring ‘n’ spring suspension ensures a comfortable
ride every time you test it. The SNS rear suspension with longest travel in its
class of 100mm, Bajaj used it on several other bikes as well like the
DISCOVER 125
Specifications of Bajaj Platina 125:
Tyre – 124.6cc Naturaal air cooled, park Ignition engine
Max power – 8.5ps
Transmission – 5speed gearbox(all down)
Suspension Front – Telescopic type,125mm
Rear – SNS(Sping and Spring), 100mm
Brakes (front and rear)- 100mm Drum
Tyres Front- 2.75 * 17
Rear- 3.00 * 17
Fuel Tank – 10 Litres
Reserve – 2.5 Litres
Wheelbase – 1275mm
Width – 770mm
Saddle Height – 785mm
Ground Clearance – 160mm
Kerb weight – 110kg
Top Speed – 95kmph
Manufacturers Warranty- 2 years, 30000kms
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Price – Rs 41,331 (On road, gurgaon, Haryana)
Styling: Premium rugged looks, Contemporary graphics and stylish alloy
wheels are the main highlights of Platina 125’s looks. The Platina 100 when
first launched in platinum silver color with silver chrome graphics was a huge
hit. But here all black styling replaces this theme. Black grab rails, matt finished
black silencer with chrome finished foot rest looks good on this bike. The only
disappointing thing we noticed was that bike had given away its clear lens
indicators and opted for orange ones. Also a new simpler looking fuel lid
replaces old but somewhat more stylish fuel lid.
We were quick to enquire this only to get a disappointing answer that now even
the Platina 100 would have same changes. Pretty Strange? Apart from that
every other detail remains untouched. Even the speedometers and fuel gauge
are the same ones. It would have been much more sensible if Bajaj would have
striked some similarity between these two variants.
BikeAdvice Verdict: Honestly speaking, Bajaj Platina 125 doesn’t really live
upto the Bajaj image. Although new and pretty descent one to ride, the bike
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
needs to undergo several more up gradations before it can really compete with
any of the other bikes in the market. Many other 125cc bikes can give you
better mileage and with better styling. It’s definitely not recommended for long
drives as alloy wheels are of medium quality and drum brakes work pathetic.
Sometimes the bike would not start in spite of repeated kicking. But the only
good thing about it is its price. Priced at just Rs 41,331 on road against Rs
39,399 (Platina 100) it is aimed at 100cc segment buyers who may look for
cheap upgrade to 125cc.Infact its even cheaper than Hero honda splendor
motorycle.
While looking competition wise, the bike is expected to take on the like of
Super Splendor and Suzuki Zeus. Go for it only if you are a Platina fan or for
that matter a Bajaj fan. And more surprisingly the much awaited Platina LPG
version seems to be stuck in the garage (like the Sonic) for a long time. Bajaj
had already completed its test runs in cities like Ahemdabad and Sangli long
time back. But if it comes on road, it will be a boon for many customers who
would prefer more value for money bike. While it was still being tested, it had a
5Litre gas tank along with a 10 Litre petrol tank. Also there would be 20% drop
in power delivery while it would incur 35-40% less running cost. With rising
crude prices, the commercial success of such a bike is anybody’s guess. But we
still would have to wait for some time as Bajaj is believed to be sourcing some
of the components for the LPG kits from Italian suppliers, is negotiating with
the vendors to rationalise costs. Moreover there aren’t enough LPG pumps
across the country as of now.
1.1
1.2 Bajaj Platina 125 all colours
The newly launched Bajaj Platina 125cc is available in four stunning
shades. The different shades are Long Beach Blue, cocktail red,slate grey,black
maroon.Fuel tank, side panels and rear side panels with red, green, and blue
decals.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Bajaj Platina 125 100cc is available in black chrome, black with maroon decals,
slate grey,
1.3 Bajaj Platina 125 Overview
1.3.1 Bajaj Platina 125 Mileage, Average and Fuel Economy
The company has fitted the bike with a new technology that help to choose
economy zone which results in more fuel economy. Less weight of the new
model helps to get good mileage as well. The bike is expected to deliver around
70 to 80 kmpl of mileage .Bajaj Platina 125 125 is packed with a 4 stroke,
natural air cooled, spark ignition engine with a smart displacement of 124. 5 PS
of maximum power at 7,000 rpm and generates 10 Nm of top torque at 4,000
rpm. The system is called Ride Control Switch.
1.3.2 Bajaj Platina 125 Pick up
Bajaj Platina 125 125 comes loaded with a 124.6 cc refreshed engine. The new
mill of the bike is capable of developing a top power of 8.5 PS at 7,000 rpm and
10 Nm of peak torque at 4,000 rpm. The new engine is claimed to produce more
power and pick-up. The power is used in efficient way by five-speed
transmission. At this point of time, it is expected that the bike will mark 0-60
kmpl sprint in just 8.1 seconds. It can reach to a top speed of 95 km/h.
1.3.3 Bajaj Platina 125 Colors
The newly launched Bajaj Platina 125 125cc is available in four stunning
shades. The different shades are Long Beach Blue, cocktail red,slate grey,black
maroon.Fuel tank, side panels and rear side panels with red, green, and blue
decals.
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Bajaj Platina 125 100cc is available in black chrome, black with maroon
decals, slate grey, silver, cocktail red and long beach blue body colour.
1.3.4 Bajaj Platina 125 Looks
The rear suspension is having orange colour in both variants. Thanks to
its new graphics and colour options. The mask is also wrapped in body colour
and stripes. On the other hand, the Bajaj Platina 125 100cc looks somewhat
very similar to its big brother-Bajaj Platina 125 125cc. A black tinted
windshield is added at the top of the halogen headlamp cluster. The new Bajaj
Platina 125 125 looks more sporty and eye-catching than its previous version.
The turn indicators are flexible which don\'t shear off under light impact.
You can see some difference in colour scheme at different parts. Like the
brake liver, kick lever, rear grab rail, wheel spokes, front fork and leg guard are
in chrome and silver finish. All black treatment by the designers of the
company enhance the macho look of the machine. The silencer in both bikes are
in black but the base variant has got long heat shield while the top-end variant
comes with compact one. Graphical work is there on mask, fuel tank, side
panels and rear side panels. Whereas chrome finish muffler\'s heat shield, front
fork and kick lever add to the class. The instrument cluster comes in analogue
mode which is comprised of fuel gauge and speedometer.
1.3.5 How comfortable is Bajaj Platina 125
Advanced suspension system is given for better riding experience. Pass switch
and Ride Control Switch are fitted for driver. Rear grab rail is fitted for
pillion\'s comfort. The bike is provided with foot pegs and foot rest for more
comfy seating. As far as comfort in Bajaj Platina 125 is concerned, the new
bike is already proved to be comfy for driver and pillion. The seat of the bike is
wider, longer and comfortable. Kick start option also help in many ways. Driver
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and a pillion can sit on it with ease. Rear grab rail also helps to ensure safety of
pillion.
1.3.6 Bajaj Platina 125 Tyres
Bajaj Platina 125 125 is fitted with 17 inch alloy wheels. The wheels are in
black colour which add sporty look of the baby. However, theBajaj Platina
125 100cc has got chrome finish spokes. The tyre size is 2.75 (front) and 3.00
(rear). The wheels comes in stylish five spokes.
1.3.7 Engine of Bajaj Platina 125
The Bajaj Platina 125 125 has got a refreshed engine that is claimed more
powerful and efficient. The engine type is 4 stroke, natural air cooled, spark
ignition with a displacement of 124.6cc. The powerplant of the machine is
capable to pump out 8.5 PS of top power at 7,000 rpm and belts out a maximum
torque of 10 Nm at 4,000 rpm. It is comprised of five-speed transmission
instead of 4 speed. The company has provided the bike with a new system that
is Rider Control Switch. The switch is positioned at handlebar. It helps to ride
the bike in fuel economy zone.
1.3.8 On Road Control and handling of Bajaj Platina 125 The bike is equipped
with a large number of advanced technologies and features. The bike can be
controlled easily with the help of drum brakes. Advanced suspensions help in
handling too. Large wheelbase and tyres also ensure stability on road thereby
promise no skidding. Bright halogen headlamp ensure better visibility in night.
1.3.9
1.3.10Riding Experience - Suspension of Bajaj Platina 125
The new bike from Bajaj's stable is provided with latest suspensions. The front
fork is hydraulic telescopic type (wheel travel 125mm) and rear one is
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telescopic SNS type fork (wheel travel 100mm). These types of the forks are
smart enough to add comfort for driver and passenger.
1.3.11Bajaj Platina 125 Pros
Smart engine, smooth gearbox.
1.3.12Bajaj Platina 125 Cons
not a major difference in appearance, higher maintenance.
CHAPTER 4
Dealer profile:-History of dealer.
A Sri Sai motor is the authorized dealer of Bajaj ltd. In hagaribommanahalli
city. The firm came into existence due to the efforts of Sri Vinod Sri Sai and
Ramesh Sri Sai since 2 years.
The firm Sri Sai motors is individual firm which came into being September
2006 the firm is exclusive show room which is situated in P.B. road near to
Marwadi temple in hagaribommanahalli under the name of the “Sri Sai Bajaj”.
The show room is a spacious one which provides for the exhibition and
stocking motors serving is also rendered for the benefit of customers.
Objectives of the firm.
The following are the objectives of the firm.
1. The market the various products coming form the house of Bajaj Motors
Ltd. In hagaribommanahalli city.
2. To achieve improved sales of Bajaj bikes year after year.
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3. To provide satisfaction to the customers by offering products of Bajaj
Motors in concise of like and taste of the customers.
4. To render different of sales service to the satisfaction of customers.
5. To gain customer royalty.
6. To earn reasonable Project.
Human resources:-
The company has sufficient number of staff and workers in the show room and
services centre to render services to the customers.
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Staff pattern:-
Directors:-
1. Sri Basappa
2. Sadik Sab.
Sales executives:-
Mallikarjun
Praveen
Javeed
Santhosh
Vinay
AREA COVERED:-
The dealer firm is authorized by Bajaj and marketing its products in
Hagaribommanahalli districts as there on no authorized dealers in these
districts.
Objectives of the dealer:-
To promote and sell the Honda vehicles.
To create good will for the firm.
To provide good service to the customers.
To make customer satisfied after the vehicle purchase.
Service provided by the dealer to the customer:-
The dealer provides a reminder call for its customer. The customer whose free
service is there has to come with in the due date mentioned in the owner manual
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according to the rules a the company for that purpose the dealer provides three
times reminder call for its customer for free service.
Further the dealer also provided and opportunity to keep the good relationship
with customer by making an enquiry over the phone regarding the service they
have got in the service station.
If there is any problem in the vehicle the customer has to come to service
station and get the vehicle serviced properly.
Along with them there are nearly 10-15 workers in the center who are
provided with a good salary and other allowances.
Sales analysis of Sri Sai Bajaj
Year of 2011-12 Number of vehicles sold
September 315
October 458
November 568
December 535
January 598
February 618
Sales performance.
The sales performance of a business is basic function particularly in a
commercial concern. The volume and the value of the sales and the consequent
margin of profit ultimately give the size of your business its pattern of
organization the financial and person’s problems.
The sales management in the items applied to the process of distribution the
goods from the produce to the ultimate user of consumer. It covers selling
advertising and sales promotion and risk taking, one of the effective ways to
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improve in sales or in way are of your life for that matter, is to model the
behavior of what people who are already successful doing it are doing.
How to improve sales performance.
Prospecting
Successful people spend 45% of their time in prospecting activities that’s right,
45% cold calling networking researching new companies and people to speak to
is the single biggest area of time spent in sales activity. The lesson here is that
even once you are achieved a certain level of success in sale. You can’t
prospecting consistent prospecting is one of the most important things you can
do to get and to stay successful.
Presenting
20% of the sales people spend time in front of prospectus understanding
what the prospectus does and presenting solutions as to how their product or
service can help the prospect.
Product knowledge
Another 20% of time is spent on activities and skills related to product
knowledge and product malleability there is an important distinction between
product knowledge and product malleability. Product knowledge means
understanding the technical side of what your product or service does or how is
works. For example if you were selling silver products, product knowledge
means that have basic knowledge that you have a basic understanding of how to
use of silver in different products product malleability, on the other hand takes
product knowledge to much higher level in the real of product malleability, you
spend time studying the real world. Application and uses of your products or
service. It means understanding how your product can be adopted and use a in a
variety of situation that may not always be immediately obvious to the prospect.
Personnel and professional development
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Successful people spend 15% of their time honing their skills through
classes, workshops, books, tapes, meeting with mentors and any other things
that will them improve.
2.3 Evaluation of sales performance
There are three reasons to evaluate or appraise the performance of sales
people.
They are:-
1. To measure performance against planned sales and marketing objectives.
2. To distribute rewards for performance.
3. To guide the development of sales force.
Target for sales performance are set and they act as criteria for comparison with
the actual accomplishment sales quotas, expense control, personnel
development objectives are the casual target for the purpose of evaluation. It is
essential that are evaluation should be forward looking and aims at future and
improved performance.
Performance evaluation should be done periodically and promotion, pay
rise ,rewards should be offered to the deserving sales people forward looking to
positive evaluating and control enable salesman to severe self advancement or
developments.
2.4 Effective sales performance measures.
Sales man’s performance can be measured by number of factors, such as to
ability to sell a satisfactory volume ability to sell at profit, ability to sell at a low
cost ability to plan and organize his time and efforts ability to plan and organize
his time and efforts, knowledge of products policies customers and competition
ability to attract and hold customers etc.
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CHAPTER – 5
MARKETING STRATEGY
Marketing is a comprehensive term, which includes human activity
directed towards satisfying needs and wants once the need is identified, the
product or service is produced, stored, promoted, transported, the terms of
exchange negotiated, price fixed and service assured. All these human activities
will constitute marketing.
The marketing mix refers to the maximum efforts. The combination, the
designing and the integration of the elements, of, marketing into a program of
mix which on the basis of appraisal of the market forces will best achieve the
objectives of an enterprise.
The effective marketing mix is determined by the firm’s management.
The fundamental determinant of companies success is the caliber of its
management. Management may be defined as the process of planning,
organizing, directing, and evaluating the efforts of a group of people towards a
common goal.
MARKETING MIX
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It is an important tool used by marketing to design the process of
marketing in an organization. It is a plan designed to analyses the marketing
problems. The concept of marketing is useful in designing a market one
strategy to meet the uncontrollable or to nullify there effects.
The marketing deals with the 4 important elements of marketing mix i.e.,
(4P's).
1. Product Mix
2. Place Mix
3. Price Mix
4. Promotion Mix
NEW PRODUCT DEVELOPMENT
The company has adopted the following steps in developing this new
product.
A new product is the culmination of a process, a series of steps beginning
with generation of ideas and proceeding to the commercialization of full scale
marketing of the product. It is the general process that conceives, develops and
brings to the market the new product. There are six logical steps in this creative
process of new product development Viz.
1. Idea Generation:
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The most keenly watched segment of the booming bike market in India
has to be the premium performance segment which very many bike
manufactures have always lusted after and debated about getting into. However
the cold hand of reality has made many shun it. Some have been brave but
haven't done a proper focused job & the results obviously didn't do either the
manufacture or the performance segment any good because it threw up wrong
reasons for the segment not doing as well as it should have.
That the India bike user had got used to power outputs of around 12bhp and
was looking for more was becoming more apparent by the week and along with
performance he was also demanding the latest trendy styles and detailing while
crucially, relegating full efficiency not out of his orbit-lower down in this
priorities behind his bike buying decision.
Then there was the matter of style and biking being most exciting
segment, every Indian bike failed to deliver, until Hero Honda tried to stir
things up in the lions with its CBZ. This bike truly was a major departure from
the standard Indian spec but it had staying with problems of different kind.
So you can see why no Indian motor cycle manufactures. TVS-Suzuki
included dared to go in for a machine, which embodied the three hiking
highlights it was expounded on in the introduction of this feature.
Then along come Bajaj Auto & gives as sheer heart-attack in the most
delightful way possible with a brace of performance machines, which have in
one, fell stroke completely taken Indian hiking to an altogether new plane.
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2. Screening:
Screening is the 2nd stage of product development that eliminates the
greatest number of ideas from further consideration. It is the critical part of the
development activity. That is, even though the concept may be considered very
marketable, it may be viewed as inappropriate for a firm that is lacking specific
resources needed to produce and market it successfully.
Business analysis:
The 3rd major step in the new product development is that of business analysis.
It is an in depth study of the estimated economic feasibility of new product
ideas. It is an attempt to predict the economic the economic consequences of
the product for the company as a whole, it is assessing the profitability of a new
product idea that helps management in deciding whether to introduce the new
product, continue the development and the evaluation further or to drop the
idea. It is the evaluation of the product idea in-depth to determine its financial
competitive manufacturing and marketing viability in an
accepted business environment.
Steps in business analysis:
The three major steps are
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a) Demand analysis
b) Cost analysis
c) Profitability analysis
3. Product development:
During the development stage- The product idea is converted into the
tangible physical! Product. This involves the design and formulation of the
product and development of a technically, and commercially viable method of
manufacture. Product development is a scientific and engineering task leading
to the design and building of prototype working models on one hand and
functional testing on the other.
Bajaj Discover is a 100 CC Motorcycle built by Bajaj Auto. It debuted in 2006.
Bajaj Discover is the latest 100cc bike from Bajaj Auto to take on TVS Star
City. The cheaper version will come for Rs 34,500, while the higher version of
Bajaj Discover will cost Rs 36,000 (ex-showroom prices, Delhi). Bajaj hopes to
sell about 75,000-80,000 units of Patinas a month.
The Bajaj Discover is based on the CT-100, but with a revised gearbox, fresher
body panels and optional alloy wheels. Bajaj also offers the Bajaj Discover 112
in the entry level segment. The entry-level segment is being strengthened by the
arrival of the Bajaj Discover. The company will use it new Pantnagar plant to
build the Discover.
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It is very much visible that all the body panels, fairings, electronics of this bike
are borrowed from the successful Bajar Wind 125 Worldbike. It is debated
whether it was a wise decision to cease the productions of Wind 125 & Caliber
115. Both were highly successful machines & were the top selling models in
their respective segment when the production was cut. Both had exceptionally
efficient & smooth Kawasaki K-Tec engies. The smooth engines were quite
uncommon in India & were well received by the customers. The K-Tec engines
are no longer in use & Bajaj instead uses indigenously developed powerplants.
Bajaj Discover comes in platinum silver colour with dazzling chrome graphics.
It has unique streak designed side panels and optoprism headlens with clear lens
blinkers. Discover's levers, grips, mirrors and switchgear are of the finest quality, and add
to its exquisiteness.
Manufacturer Bajaj
Model Discover Model Motorbike Engine
capacity (cc) 99.27
Transmission 4-DOWN Starting Kick
Weight (kg) 112 Top speed
(km/hr) 93
Fuel economy (km/litre) 74
Price (Rs) 38,621
Bajaj Auto has also announced plans to launch a dual-fuel bike which will run
on CNG/LPG as well as petrol. The bike is under development.
4. Test marketing:
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Test marketing is the stage where the entire product and .marketing
Program is tried out for the first time in a small number of welt chosen and
authentic sales environment. Test marketing is normally the fast step in the
development process before a new product is launched either on regional or an
nation level, obviously, test marketing is a means of minimizing the risk of
national or original launched-
5. Commercialization:
Commercialization is the actual introduction of the product into the
market place, with all of the related decisions and resource commitments.
Commercialization is to implement the decision taken at earlier stage &
committing to the resources to implement new product strategy in other words,
raw-materials and components parts contacts are to be made with the suppliers,
channels of distribution are to be selected, manufacturing facilities equipment,
process must be get in operation sales people to be hired and trained,
advertising program is to be formulated. Thus, it is a commitment in terms of
finance and people. To achieve success in new product development following
are the guidelines.
1. Market requirements:
Successful innovators pay attention to the requirements of the market.
They undertake extensive and intensive market research.
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2. Market intelligence:
Successful innovations pay close attention to all facts and practice of
marketing such as advertising, promotion, selling, packaging, branding
technical literature and so on.
3. Top management support:
Successful innovators have the wholehearted support of the people at the
top in the corporate hierarchy.
4. Good external communications:
Successful innovators have an open mine and external Communications.
That is, they keep in good and constant contact with institutions in science and
technology.
5. Diligent development work:
Successful innovators tend to perform their development work diligently
and efficiently rather than more quickly.
The new product fails in the market because of the following steps:-
1. Lack of product uniqueness
2. Poor planning
3. Poor timing
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4 .Misguided enthusiasm
5. Product deficiencies
5.2 PRODUCT STRATEGY OR MIX
The product is the focus of marketing and it efforts product is the sum
total of physical and psychological satisfaction it provides to buyer.
Variables:
a. Product line and range
Product line is a group of closely related products which are able to
satisfy a class of need to be used together, to be sold to the same consumer
groups to be moved through same distribution channels or fall within a given
price ranges. Each firm has its own product line.
Product range on other hand, speaks of depth of specialization in terms of
varieties based on consumer pockets and functional requirements.
b. Product Design
The Marketing decision starts with designing the product in the way,
which is required by the target consumer. It is an important factor in the sale of
many products. The trend in product appearance is away from ornamentation
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and leaning towards greater simplicity in form and construction products
designed properly to enhance their utility attractiveness of operation, safety and
appeal etc and increased sales volumes, etc.
c. Product quality
Establishment and control of quality standard is a basic step in
merchandising. These are established for products either by agreements among
producers or by law. These are based on factors like colour texture finish,
appearance etc.
Quality is an attribute, which is essential for a product to service in the
market. Bajaj Auto's are committed for the utilization of the best and most
appropriate technologies, applying the finest manufacturing disciplines to
consistently give customers the best value for their money.
PLACE STRATEGY OR MIX
Place or distributions mix stands for the matching arrangement for the
smooth flow of goods and services from the producers to consumers. It is
concerned with place time and possession utilities.
a) Transportation: A selection is to be made of the most efficient,
economical, rapid and dependable made of transport for the firms products
taking into account rail loads, motor trucks, inland waterways and railways
express. It is known fact that transport is creating place utility that widens
market and market ability for the product of the firm.
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b) Ware housing: Ware housing has its own place in distribution of goods
that created time utility by adjusting supply and demand preserving or
conditioning the product and obtaining more favorable demand and market
price. Today storage involves 4 functions in distributing the goods viz.
Receiving, actually receiving and checking, unloaded include goods transfer
to warehouse, selecting.
c) Inventory levels:
Merchandising is responsible not only for what to make available but also to
know how much to produce. In determining amount of merchandise, to
make for inventory past and current and the anticipated future sales for the
product liner are to be considered. It is dependent on economic condition.
d) Channels of distribution:
Every, manufacturer of producer. Is faced with the problem of
developing plans and policies involving the choice of channels or channels of
distribution for his products. These plans and policies are related with the
determine of the number of middlemen to be used. Distribution and dealers to
be complied on one hand and franchise agreement stipulating the obligations of
manufactures and intermediaries and the legal implication involved in their
relationship on the other.
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Bajaj auto's adopts good distribution policy to reach its product to its
customer. At the light in the process the products move from
Manufacturing unit to brand office. From brand office to dealers and finally,
from dealers to the ultimate users i.e., customers, Sri Sai Bajaj receives the
products from brand office.
5.5 PRICE STRATEGY FOR MIX
Price is a marketing tool and helps in directing the product to a specific
consumer segment price is value of a product expressed in terms of money. It is
a powerful instrument in which both the buyers and sellers are keenly
interested. It is the price of product or a service that ensures a decent return on
investment, guarantees stable economic structure creates maintains and
extends market and market share.
a) Price policies and strategies:
The price policies and strategies are guidelines and the flames within
which management administers prices so to match them to market needs.
b) Terms of credit:
Credit by expanding a market can make new firms of production
economically worth while. The modem business is built up and expansion is
based on the credit. Credit it the breath of modem marketing efforts no firm
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can think of surviving without this credit. It is a means of sales promotion, its
significance is in its contribution to efficient selling.
c) Terms of delivery: Delivery of the goods to the dealers and customers is
also of vital importance.
d) Margin: Margin, here refers to the difference between the final price paid by
the consumer and total cost incurred in making available to them the product
or service. This includes the margin of dealers and producers.
The prices are fixed by the management of bajaj auto's the dealer does
not have authority to fix up the price of the product fixes the prices he has to
sell for that price which is fixed by the management. The dealer only gets the
commission on certain profit from the company as per the agreement.
5.6 PROMOTION STRATEGY OR MIX
Promotion is a form of communication. In marketing effective
communication is absolutely necessary even though you have a good quality
and brand product, best package and also you offer a fair price. People will not
buy your product, if they have never heard of it and they are simply unaware of
its existence promotion efforts act as a powerful tool of its entire marketing
program.
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a) Advertising: Advertising is a very popular method of impersonal
communication using, its wide variety of media and media vehicles.
In planning advertising decisions must be made on the objectives to be
achieved the audiences to be reached etc.
b) Trade fairs and exhibitions: An exhibition is the huge congregation of
manufactures to dealers under a single roof for displaying demonstrating and
selling their products and a trade fair is a mammoth gathering of prospects
arranged by manufacturer and the dealers where fun and frolic and
entertainment are prominent.
c) Public relations: It involves the installation and maintenance of mutual
understanding between a firm and all that are likely to come in contract with
it. There sections of society" are customers, share holders administration
staffs and general public it attempts to portray the image and personality of
organization. It is an impression of delivery reciprocal understanding and
goodwill.
Thus, the above dealt concepts are very useful i.e., weapons to make
the product very powerful in market by this the product can stand firmly in
the market.
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ADVERTISEMENT
Meaning
Advertising is a persuasive communication to potential consumers or
target buyers in the market, it is intended to influence the buyers in the market
and create and increase in sales. Advertising is thus the method or mode of
carrying a massage to the customers or people to buy a product
5.7 OBJECTIVES OF ADVERTISING
The main goal of advertising is to stimulate exchange-sell goods and
services and create more consumption.
Make consumers aware of the brand or product and create on intention
to buy."Change the attitude of the consumers from disinterest in a product
to a state of interest and desire to buy.
Inform the market of a new product or an improved product or of an
existing product and its uses or entirely new idea to have a large market
share.
Build an image of the product in the market and create a permanent
market.
Help personal selling through non-personal communication.
Support other sales promotion efforts.
Force middlemen to handle the product.
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Publicize some change in the market strategy.
Counteract prejudice or substitution.
Group of customers. Advertising supports a sales man's call or uncovers
Potential customers.
Media of Advertising
The following are the important advertising media
1. New papers: They are appropriate for announcing new products and
developments in existing products. They are suited to opportunity market due to
their frequency of publication.
2. Magazines: Magazines are designed to suit the reader. It has a longer life
and it also makes advertisement attractive.
3. Outdoor advertising: This is the oldest form of advertising and products
that need a wide appeal use this method. It is meant for moving population.
Some of kinds are posters- boards, neon signs, sandwich men, car cards, sky
writers, electric signs, etc.
AUDIO VISUAL ADVERTISING
Under this there are
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a. Films: Film advertising is yet another medium of publicity characterized by
saved, motion, color and vision. It has wide coverage. I this it is possible to
demonstrate the product use.
b. Radio: It is also a mass advertising media but a non-visual one. Commercial
stations are step to help marketers to advertise their product.
c. Television: It is fast growing mass media and the message reaches all homes
having viewers, virtually adults and children are the audience, message is
conveyed through both eyes and ears.
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CHAPTER 6
ANALYSIS AND INATERPITATION OF SURVEY DATA
Consumer survey analysis :-
In order to know the opinion of user of “Bajaj Discover” model a
consumer survey was under taken 50 respondents were selected based on
random sampling method. The respondents selected are raring ages of
varying income groups and residing ages of varying income groups and
residing in different locations of the city carefully designs questionnaire
was prepared and given to the selected respondents. The following is the
analysis of survey of 50 respondents on different aspects of the bike.
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Table 1 Showing the qualification of the respondents.
Qualification No. of
respondents
percentage
S.S.L.C 5 10
P.U.C. 6 12
Graduation 36 72
Post graduation 3 6
Total 50 100
As per the above 50 respondents 72% are graduates 6% are post graduates
and12% PUC and 10% are S.S.L.C.
Graph showing the qualification of the respondents.
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TABLE 2The table showing occupation of the respondents.
Occupation No. of
respondents
Percentage
Student 30 60
Business 11 22
Profession 5 10
Employee 4 8
Total 50 100
Graph showing occupation of the respondents.
Here the above table address that our of 50 respondents 60% are students
22% are business 10% are profession and 8% are employees.
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Table 3 showing that monthly income of the respondents:-
Income in
rupees
No. of
respondents
Percentage
Below -5000 14 28
5000-10.000 15 30
10000-15000 7 14
15000 and above 14 28
Total 50 100
Graph showing the income per month of respondents :-
Out of 50 respondents the income level of 28% is below 5000 and is below
5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is 15000 and
above.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Table number 4The table showing the classification of respondents on the basis of source of
information:-
Source of
information
No. of
Respondents
Percentage
Advertisements 30 60%
Dealer’s 10 20%
Friends 7 14%
News papers 3 6%
Total 50 100
Graph showing the classification of recordation’s on the basis of source of
information
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Table Number 5
The table showing the factor influencing the purchase of “Bajaj Discover”
Factors No. of
respondents
Percentage
Price 6 12
Brand Image 6 12
Performance 19 38
Outlook and
design
13 26
Technology 6 12
Total 50 100
Graph showing the influencing factor where purchasing a “Bajaj Discover”
Out of 50 respondents price influenced 12% brand image 12% performance
38% out look and design 26% and technology 12%
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Table 6
The table addresses the inferior factor:-Showing consumer opinion regarding price:-
Price No. of
respondents
Percentage
High 12 24
Reasonable 36 72
Low 2 4
Total 50 100
THE GRAPH SHOWING CONSUMER OPINION REGARDING
PRICE:-
out of 50 respondents 24% says that the price is high and 4% says is low
and the range remaining 72% says is reasonable.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Table 7
Showing the superior factor and inferior factor in “Bajaj Discover”
Factor No. of
respondents
Percentage%
Low period 3 6
Performance 24 48
Outlook and
design
10 20
After sales and
service
4 8
Total 41 82
The graph showing superior factor and inferior factor in “Bajaj Discover”
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Table 8
Factors No. of
respondents
Percentage
Highly priced 1 2
Low performance 1 2
Outlook and
design
4 8
After sales and
service
3 6
Total 9 6
The graph showing the inferior factor:-
Out of the respondents found inferior factor in that in 2% found that the
highly period 2% low performance 8% found that outlook and design and
6% found sales and service.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Table no.9
Showing consumer opinion regarding complaint in “Bajaj Discover”
Opinion No. of
respondents
Percentage
Yes 25 50
No 25 50
Total 20 100
the graph showing consumer opinion regarding complaint in “Bajaj
Discover”
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
TABLE 10
Showing consumer opinion regarding after sales and services from the
dealer:-
Opinion No. of respondents percentage
Satisfactory 44 88
Un Satisfactory 6 12
Total 50 12
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
CHAPTER 7
SUGGESSTIONS AND CONCLUSIONS:-SUGGESTIONS:-1) As the bike suffers from the few problems like fuel efficiency. The
respondents suggest that the company should take steps to improve the fuel
efficiency and other problems of the bike.
2) Some respondents are the opinion that their is problem of good grip in the
tyers used. Hence that they recommended for charge to provide better road
grip.
3) Respondents suggest that the company should take initiative in selling up
more number of authorized services centers in different locality of the city.
4) Respondents feel that the price are “Bajaj Discover” model is high and
suggested that Is should be brought down so that more people can purchase it.
5) Few of the respondents are of the opinion that the owners sales service of the
dealer is not up to their expectation. Hence that the dealer’s should consider
bringing improvement is their services to their consumers.
6) Frequent changes of model are not like by the respondents.
7) It is also suggested that company should open an retail outlets in different part
of city for the distribution of spare parts.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
CHAPTER-VIII
Findings
In every business field problem is common. The problems faced by the
manufacturer are as follows;
Heavy competition
Competition is more in this field. In India competition is not only from
Indian Company but also from the foreign company.
Govt. policy
In India every year the Govt. policies are changing according to their
economic situation. Some time it reduces the import tax, rules & regulations
these all effect on Indian companies.
Competing in price
To attract the customer the competitive companies are reduce prices of
their product, it will create less price competition.
Different consumer taste
India is a heavy populated country. Its population across the boundary of
millions. In India different economic stages people are there, their taste also
changes according to their economic condition.
Less production units
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
As they have production plant at 2 places in the country, so they are
facing difficulties to cope up with the market demand.
Development of Indian economic system
According to development of Indian economy, the economic stages of
Indian people also raised. The taste & mentality is turned from two-wheeler to
four-wheeler. It will be effect very badly on Two-wheeler Company.
More fuel charges
Now-a-days petroleum companies are raising the rate of fuel.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
SUGGESTIONS
The dealer should improve the display two-wheeler in their showroom, so
that the customers will be attracted towards the two-wheelers and also the
dealer should highlight the advantage of the model when compared to other
models.
To improve the advertising strategy in the media most of the customers buy
their two-wheeler after having a complete knowledge of the model. So the
advertisement should give all the particulars about the model regarding fuel
efficiency, cost factor and other specifications.
In general Bajaj Discover is eye catching and attractive with twin advantage
of power & mileage in different CC of vehicle.
According survey, majority of getting information is popularity more No. Of
response has been indicated. Because in the modern multidimensional
economy the popularity has to play very important role. It is through
popularity only that we come to know about various products Bajaj Pulsar
popularity with catching slogan “Definitely Male”.
By seeking sales report & fuel efficiency test is compared study. We can
easily predict that Bajaj Discover is over all the best performance
motorcycle in the country.
Majority of the respondents rides bike regularly, naturally they are satisfied.
If they are dissatisfied then they will simply replace it to get satisfied
motorcycle.
To conduct free service & to give discount for spare parts purchased during
that period. Manufacturers should conduct the service comps at least once in
a year at the dealer point & the company’s service engineers should
supervise these services. Here customers can have direct contact with the
company’s service engineers so that they can get their trouble cleared.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
The quality of the product must be improve, colour is one of the important
aspects, now-a days availability of the various metallic colours if the colour
is dislike by the failure in the market & quality of performance for trouble
free maintenance.
Increase the No. Of dealers allover the India & also increase the showrooms
for providing the better service for the customers.
The Co. should increase its production plants in many places of the country.
Conclusion
I Studied consumer behavior at Bajaj Sai motors.
It was a really good opportunity for me to have a Project in this show
room when taken the project work. After studying I came to know that the
service customers are fully satisfied about the vehicle,
The show room must give advertisement in paper Television etc. The
customer should influenced by there promotion Activities.
The show room is providing good facility to customers and also there are
well working employees, who work promptly in good manner and the customer
are satisfied by there facilities.
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Questionnaire
Dear Sir,
I am happy to introduce myself as a Kallesh S. studying final year B.B.M
in G.V.P.P.Govt First Grade College hagaribommanahalli . I have undertaken a
project work entitled “marketing Statuary of Bajaj Discover” in
hagaribommanahalli city” with special reference to Sri Sai Bajaj”
Could you speak a few minutes in answering the following questions? The
information given by you will be used only for my academic purpose your
identity will be kept confidential.
Thanking you,
yours faithfully.
Kallesh S
Questionnaire
Please mention whatever [ ] applicable.
1. Name :
2. Address :
3. Qualification :
a) S S L C b) P.U.C.
c) Graduation d) Post graduation
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
4) Occupation
a) Student b) Business
c) Profession e) Employee
Other’s please specify___________________
5) Income of family per month.
a) Below 5000 b) 5000-10,000
c) 10,000-15,000 c) 15000 & above
6) Do you have any two wheelers (Bike?)
a) Yes b) No
7) If yes which bike you are having
a) Bajaj Discover b) Hero Honda
d) Passion d) Pulsor
8) Do you have own Bajaj Discover.
a) Yes b) No
9) If yes how did you come to know about this product?
a) Advertisement b) dealer
c) Friends d) News papers
10) What factor do you consider while purchasing Bajaj Discover vehicle?
a) Price b) Brand image
c) Performance and mileage d) Design and outlook
e) Technology
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
11) What is your opinion about the price of Bajaj Discover
a) High b) Reasonable c) Low
12) Do you find any superior factor in Bajaj Discover against other?
a) Yes b) No
13) If yes which superior factor do you consider?
a) Performance b) Low priced
c) After sales and service d) Outlook and design
14) If no which inferior factor.
A) Highly priced b) Low mileage
c) Pick up d) Low pick up
15) Do you have complaint in Bajaj Discover Bike?
a) Yes b) No
16) If yes how often
a) Rarely b) Frequently
c) Occasionally
17) What is your opinion about the ‘after sales and service from dealer?
a) Satisfactory b) unsatisfactory
18) Do you recommended this brand to the potential buyer
a) yes b) No
19) If ‘Yes’ mention the reasons-----------------------------
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G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
20) If ‘No’ Please share -----------------------------------------
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21) Your suggestions to the company?
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22) Your suggestions to the dealer
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Place: - Hagaribommanahalli
Date :- signature,
G.V.P.P Govt First Grade College
Marketing Statuary of Bajaj Platinum 125cc
Biblography
Marketing management = Philip kotler
C.N Sonnataki
Marketing salesmanship = Ramaswamy.
and advertising
Encyclopedia = Britannica Encyclopedia
Website = WWW.bajajautos.com Magzines
= Auto car march 2008.
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Marketing Statuary of Bajaj Platinum 125cc
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