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10 SOCIAL MEDIA TIPS
for a university setting
Patrick Powers | Webster University
ALWAYS HAVE A PLAN
Why are we doing this?
What are we trying to accomplish?
Who is our audience?
SEND ‘EM HOME
The website is the one and only place on the Internet where we
maintain total control.
RESPECT PRIVACY
Not everyone wants you to see their embarrassing party pics … they also
don’t want to see yours.
A PICTURE IS WORTH
1,000 WORDS
Photos in Facebook generate 10 times the amount of traffic as a post
limited by only text.
DON’T SWEAT THE
SMALL STUFF
The bar for quality on a social network site is low. There’s no need to hire Annie
Leibovitz for photos.
POST REGULARLY
How often do you check your own Facebook account looking for
something new?
ANSWER EVERYONE
Participation in an community is the only way to grow. No one asks a question
hoping it goes unanswered.
LET IT BE
Social networks have an unbelievable ability to self correct; censoring for the
good is always a bad idea
EVERYTHING CAN BE
MEASURED
Facebook fans, Twitter click rates, total pageviews, user demographics,
traffic patterns
HAVE FUN
Social networks are nothing more than people communicating online.
People are drawn to fun.
