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- Audience research - Mood board and radio research

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Page 2: - Audience research - Mood board and radio research

CAPITAL FM LISTENERS

Capital is a Yorkshire based radio station that

broadcasts the UK top 40 pop songs on a

regular basis .

Their audience is predominantly women

however 47% are male listeners.

Therefore I will promote the artists within the

Capital playlists because this will more than

likely appeal to my female target audience

within the age of 18-25.

The capital playlist for today includes some

of the artists I have included in my magazine ,

like Ed Sheeran , James Bay and Ellie

Goulding.