Webinar: Connect

Webinar ConnectCovering trends, use-cases and demo

#Be in control of your communication flow

Carin Ramsin – OpusCapita

Maria Moin – OpusCapita

What is Connect?

• Communication tool which enables

– Segmented communication based on rule setting and/or target lists

– The communication can be both on the carrier document and/or on attachments, depending on chosen module

– Supports several channels – communicate in the way your end-customer prefer

Connect webinar September 2017

Why is Connect a good tool?

• Easy access via UI to make connections, even last minute

• User-friendly, intuitive UI that don’t require extended training

• Can handle several flows simultaneously

• Fast implementation

• Time efficient

• Fast time to market

• Cost efficient since the communication will be sent out together with existing production runs

• Perfect for B2C-segmentConnect webinar September 2017

Poll


Do you use any kind of communication tool at your

company?

• Yes, only for marketing purposes

• Yes, for all communication processes

• No not at all

Introduction to Connect and where the service resides


eSign

eSign

Print

Portals

eMail

Document Manager

eArchiveDigitizing

eMailreceiving

Classify

Categorize

Metadata

Full text OCR

PrinterDriver

Connect

EndCustomers

Marketing and sales

Invoicing process

Customer service processes

Today’s expectations


• +46% smart phones per year

• Number of connected devices is increasing, estimated to be 50 million devices in 2020

• In a digital world – paper stands out!

Customers wants:

Relevant and useful communication, that is easy to understand and act up on.

Immediate fulfillment of their needs

So how does Connect work?

Company Customer

service

Billing team

Marketing

Connect

Segment A

Segment B


What type of material should I use Connect for?

• Welcome offerings

• Terms and conditions

• Insurance policies

Welcome material

Cross selling

• Together with partners

Reactivation

• Come back to us offerings

Pre-sale activities

• (we will soon contact you

with more information rela-

ted to x)

Post sale activities

• (we are experiencing

some problems related to

product y and would

like your input)

Upselling–telemarketing

• Newsletter

• Rewards to profitable

customers

• Product improvements

• Personalized offers

• Event-driven communi-

cation

Loyalty 3,7%

0,2%

0,32%


Send Listen Adjust React

The concept of communicating

• Centralized efforts and follow-up

• Fast time to market

• Content is King

Key words – listen and engage!


Content is King – it is the heart of communication


Develop your communication through data analysis and

segmentation. The channel is important but the content

needs to be relevant regardless of channel

Personlized

content

Right target

group

Engaged

ambas-

sadors

+ =

Poll


Which type of outgoing communication would you

consider would benefit the most from using Connect?

• Invoices

• Information

• Marketing offers

• Order forms

• Other

Use case - mySafety


Read the whole story at www.opuscapita.com/references

http://www.opuscapita.com/refrences

DEMO

?

#Connect#Take control over your communication

Thank you!

Economy & Finance

Webinar: Connect