Financial eSurvey

Wax Custom Communications conducts a survey to find out how people feel

about their financial institutions

1. What is the most important financial problem facing your family today?

Credit/Mortgage 30%

Retirement 22%

Education 8%

Identity theft 2%

Savings 37%

2. How confident are you in your financial institution’s viability?

Finding other places to keep your money 2%

Not Confident 12%

Comfortable 33%

Somewhat Confident 26%

3.Do you feel safer with a:

Large national bank 31%

Regional bank 19%

Community bank 30%

Don’t feel safe with any bank 20%

Financial Advice 9%

Savings Account 21%

Checking Account 62%

Credit Card 4%

4. What is the most important service a bank provides?

Print (Newspaper, Magazines, etc.) 56%

Web 65%

Social Media (Facebook, Twitter, etc.) 6%

Mass Media (TV, Radio, etc.) 34%

5. What resources do you use to make financial decisions? (Choose all that apply)

6. In order of importance, rank the reasons for choosing your financial institution.

Top number is the count of respondents selecting the option. Bottom % is percent of the total respondents selecting the option.

1 2 3 4 5 6

Location/Convenience34% 21% 14% 11% 11% 10%

Bank Services/Rates23% 27% 18% 16% 11% 7%

Bank Reputation and Soundness14% 24% 30% 15% 10% 6%

Limited Choice/Controlled by Circumstances

6% 5% 14% 17% 21% 36%

Long-Time Customer16% 12% 13% 16% 32% 10%

One-Stop Business and Personal Banking

5% 12% 12% 25% 17% 29%

Don’t have a financial advisor 31%

Not Satisfied 3%

Satisfied 27%

Somewhat Satisfied 18%

Would not do banking online 6%

Not Confident 6%

Comfortable 27%

Somewhat Confident 25%

7. What is your level of satisfaction with your financial advisor?

8. How confident are you using online banking services?

9. Does your bank offer identity theft protection and credit monitoring?

10. Is identity theft a:

Yes 40%

No 9%

Don’t Know 51%

Not an issue for you 9%

Something you think about from time to time 39%

Somewhat of a concern 41%

Major concern 11%

My Financial Institution does not communicate with me. 1%

Not Satisfied 6%

Satisfied 44%

Somewhat Satisfied 28%

Very Satisfied 22%

Print 52%

Web 29%

E-mail 68%

Social Media (Facebook, Twitter, etc.) 4%

Mass Media (TV, Radio, etc.) 4%

11. How satisfied are you with your financial institution's communication efforts?

12. How would you like to receive information from your financial institution? (Choose all that apply)

13. If your financial institution offered, free of charge, an e-mail message containing current news and business information, how interested would you be in receiving this service?

Not interested 19%

Somewhat interested 57%

Very interested 24%