Trolley Challenge

Take our trolley challenge to see if you can guess the price difference between two trolleys, each filled with items from a typical weekly shop.

One trolley contains only items which are branded goods and the other contains the nearest equivalent from the Sainsbury’s Basics range.

Take a look at all the items on the next two slides……..

Do you know the real cost of the items in your

shopping trolley?

Are you a Savvy Shopper

or a Brand Addict?

Branded goods

Economy goods

Now you’ve had a chance to look at the contents of each trolley, work out what you think the total cost of each one is and then work out the price difference…

Click on the following slide find out if you guessed the price difference correctly!

And the answer is…

£23.04Branded Trolley Economy Trolley

Prices correct as of September 2011 (Sainsbury’s)

BASICS BAKED BEANS £0.30BASICS PLUM TOMATOES £0.33BASICS COFFEE £0.49BASICS CURRY SAUCE £0.19BASICS TOMATO KETCHUP £0.22BASICS MARMALADE £0.30BASICS PASTA SAUCE £0.38BASICS SWEETCORN £0.24BASICS BIO LIQUID £1.09BASICS TEABAGS 80 £0.30BASICS TOOTHPASTE £0.30BASICS LONG GRAIN RICE £0.55BASICS CORNFLAKES 500G £0.31BASICS PASTA SHAPES £0.41

14 BALANCE DUE £5.41

Surprised?

People are often surprised to see there is a significant price difference between branded and economy goods.

Swapping your typically favoured branded goods for the nearest economy equivalent is known as ‘downshifting’.

In one year, by downshifting to the Basics range on those

14 items alone, you could save yourself approximately

£1,198!

Downshifting ExamplePremium Brand

e.g. Sainsbury’s Taste the Difference Pennoni Pasta

Manufacturer’s Brande.g. Napolina Penne Pasta

Supermarket’s Own-Brande.g. Sainsbury’s Penne Pasta

No-Frills Brande.g. Sainsbury’s Basics Pasta Shapes

£1.57

£1.17

Based on 500g, prices correct September 2011

£0.89

£0.41

You could start by downshifting just one level, e.g. from the manufacturer’s brand to the supermarket’s own – remember the further you downshift, the more money you are likely to save!

Savvy Says…

Get Savvy!

The Student Funding Office holds ‘Taste Tests’ throughout the year showcasing real examples of how this idea works also giving you the opportunity to see if you can taste the difference!