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Understanding Content Component Management Steve Manning Principal Consultant, The Rockley Group Inc. [email protected]

Understanding Content Component Management

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Presented at DocTrain East 2007 Conference by Steve Manning, The Rockley Group -- Reuse has been (and continues to be) a best practice for the technical communications and training communities. Many companies are struggling with big translation localization expenses. DITA is the word most used when you ask about hot trends in the industry. What do the three preceding sentences have in common? Simple. Component-based content is part of the solution.So what is component-based content management? Thats what this session aims to help you understand. You will learn what component content management is, what the benefits are, and how it is currently being applied in different organizations. You also learn how a content component approach can help you solve your content issues.How important is component-based content creation and management? It has taken over from DITA as the most talked about subject in documentation. It is being used in many companies who have followed traditional methodologies for creating things like technical documentation, training materials, help systems and so on. But in the push to do things faster, cheaper, more flexibly, and for more people, companies are discovering that by moving to a component based approach, they can do things faster, cheaper and more flexibly. Some of the advantages they are gaining are in automating the production of outputs—getting PDF for print, PDF for online display, and HTML—with a single push of a button. Or, they are getting flexible content, where reuse is a matter of reconfiguring a list of topics, rather than cutting and pasting chunks of content between large binary files. Or they are beginning to manage extreme time frames, where panic used to be the order of the day come release time, and make release time something that is not so likely to turn hair gray.This session will describe content component management in detail and help you grasp the concepts needed to figure out if a move to component-based content can help you solve your content challenges.

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Page 1: Understanding Content Component Management

Understanding Content Component Management

Steve ManningPrincipal Consultant, The Rockley Group Inc.

[email protected]

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©2007, The Rockley Group Inc.

Agenda

Briefest intro to TRGAn introduction to CCMThe benefits/drivers of CCMSome scenariosWhat you need to consider for CCM

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©2007, The Rockley Group Inc.

The Rockley Group Inc.

2007

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The Rockley Group sample clients

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Component Content Management

Is the creation, management, and publication of content as individual chunks (components) that can be assembled into necessary outputsNot based on the outputs i.e., chapters

Is part of the solution in most of the projects we (TRG) work on

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Create components, output ???

Whatever you want!!!Components can be configured and reconfigured for different outputsTopics are assembled/related to create outputs through:

Virtual documentsMaps (DITA)Directory hierarchies in CM systemsOther linking mechanisms

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Why CCM

Key drivers:ReuseTranslation costsDITAStructure

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Reuse

A definite “Best Practice”Reuse content rather than duplicate itFocuses revisions to a single instance Promotes consistencyReduces time to create and maintain content

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Translation costs

Reduce costs by reusing translated components, just as you reuse the source language componentsReduce timelines by sequencing components through the translation process, rather than larger (chapters?) chunksSave money and time by automating formatting and output

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DITA

A shortcut to get to XML and Topic-based architectureStuctureReuseOutput Automation

Increasing in popularity and application

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Structure

Repeatable patterns in content E.g., Procedure (title, description, steps)

Promotes consistencyEases the authoring process

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BenefitsFaster time to marketBetter use of resourcesReduced creation, maintenance and production costsConsistent and accurate contentIncreased opportunity to innovateDecreased costs!!

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Some scenarios where CCM fits

Hardware documentationSoftware documentationGovernment policy and procedureFlight menus

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Hardware documentation

Products in a single product line have lots of common information, currently duplicatedTranslation costs soaring as languages are added

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Hardware documentation solution

CCMTopic-based approachTremendous savings in translation costs

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Software documentation

Content duplicated across productsContent duplicated across outputs (user guides, help, marketing)Collaborative authoring on all outputs

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Software documentation solution

CCMTopic-based approachDefined structures for consistencyUsing conditional text to output to user guides, help, and marketing from a single topic base

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Government policy and procedure

All information published on the web and in PDFDifferent audiences require different subsets of content - content is copied and pasted to create these varientsToo many different formats requiredHuge amount of boilerplate (like contact information) duplicatedTranslation time consuming

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Government policy and procedure solution

CCMTopic based approach – DITAEach different audience gets a different DITA mapMaps point to required topics from a library of topicsOutput to HTML and PDF automated

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Flight menus

Menus are printed for food service (first class and executive – of course!!) for all flights (hundreds)There are 4 “cycles” repeated throughout the year (Jan, May, Sept) use the same cycleMenus comprise food, wine, and miscellaneous itemsItems can appear on any number of menusMenus are copied and pastedChanges are time consuming (gotta find where items are reused)Formatting is time consuming (gotta fix every time you change an item)Timelines are being squeezed (more decisions being made at the last minute)

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Flight menus solution

CCMEach food item is maintained as a single componentRecipes point to required food items Cycles point to related menusCM system helps manage the relationships between cycles and menus, as well as recipes and food itemsFirst pass at formatting is automated, required only fine adjustments for output

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What you need to consider

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Success is in the analysis

A successful implementation begins with a thorough analysis of your organization issues and needs

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Analyzing the content life cycle

Content is developed in many different ways, by many different people, and by many different departments.

Development may follow a predefined process or it may not, and if there is an established process, it may differ from department to department.

You need to examine your content life cycle and any issues associated with it.

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Perform a content audit

A content audit is an accounting of the information in your organization.

The purpose of a content audit is to analyze how content is used, reused, and delivered to its various audiences.

You need to understand how information—as well as the processes to create it—can be unified, eliminating the “cut and paste” method many authors employ in their attempt to unify content wherever possible.

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Create a content model

Consistent structure is vital!!!Create a structural model of your content that clearly describes the components and structureE.g.,

MenuFlightRegionFood Items

Food ItemName Description…

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Create a metadata model

You cannot reuse what you can’t find!!!Understand how authors will search for content to be reusedCreate a metadata/taxonomy strategy that ensure you will be able to find and reuse content

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Tools and technology

XML??DITA???AuthoringContent ManagementDelivery/publishing

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XML??

You can take a component-based approach without XML, but it might be more difficultXML give you:

StructuresSeparation of content and format

Can take some time to implementHas a learning curve!!

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DITA???

Very popularA nice shortcut to XMLStructures may not be sufficientHas a learning curveNo so easy to deal with (customize) stylesheets!!!

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Authoring

There are some excellent XML tools with varying degrees of support for DITAKey functionality

Ease of useMap/virtual document creationTag entryMetadata entry

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Content Management

Lots of CM systems to support CCMBoth installed and hosted (SaaS) Key functionality

Integration with editorsWhere used reportingLink managementGraphics managementMetadata management Search mechanismsWorkflowPublishing integration

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Delivery/publishing

Very important – your job is to deliver pdf, help, etc., not just componentsKey functionality

Integration with editors/CMOutput formats supportedGeneration of TOCs, Indexes, Xrefs, related topicsAutomation (hands off!!)Standards (open source)

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Final questions?

[email protected]

www.rockley.com

The Rockley Group Inc.

Steve Manning