[Tietkiem.me] mekong challenge 2014 2015

tietkiem.meSolution for personal finance

Facts in Vietnam

Retail sector: personal bank-card

• 3.4%: 15,800 ATMs

• 18.4%: 160,000 POSs

• New devices of smartphone - POS

• 76.1 million bank cards

• $5.4 billion of card transaction value

• 4 bank cards/customer

• 20% of Vietnam population own bank account


Purposes:

1. Money withdrawal at ATM

2. Huge dormant card

3. Rare payment usage


45%

45%

6%

4%

Card market

Domestic DebitDomestic Dormant

Retail sector: personal loan

Consumer loan in 2013: $8.8 billion

Vietnam is very promising market for banking product regarding young population

5.4%of GDP

Consumer side

Consumer side: Real problems in using financial products

• Clear information on other charges related to the product

• Compulsory supporting services

• Road map of payment

Financial institutions do not provide:


• Lack of information

• Inconvenient

• Hidden fees & charges

Bad complaints on the media and press

TRUST


The complaint procedure:

• Long haul

• Already caught in the snare

42% of customers do own

research & make financial

decision

Consumer side: Facts

50% of respondents 50%50%

Survey result

Low intention to switch provider

Want to switchto new provider

Better rate

Solution

Tietkiem.me: Solution

Convenient SimpleUpdated

SafeTrustworthy


Convenient

ALL-IN-ONE place:• Compare• Calculate• Select the most suitable products


Updated Data are kept posted with banking market move daily


Simple

Solid and consistent interface

Prominent features displayed clearly

Easy to input and customize data


Trustworthy Verified & updated data from reliable sources


Safe• Apply professional security practice • Provide bank-secured level

Story of tietkiem.me

Tietkiem.me: Product description

• Fixed term deposit• Card• Loan• Forex• Insurance

Tietkiem.me aggregates all data of

personal banking in Vietnam

Tietkiem.me will use data to compare:

1. Pre-screening section

2. Relevant products to users

3. Engaging in ranking

4. Selecting specific banks

5. Adding shortlist for deeper comparison

6. Choosing among advanced filters

Customer interaction on Tietkiem.me:


• Quick search bar

• UI Calculator: how much the product actually

cost them


Privileges programs for cards


Mapping function: branch, ATM, privilege merchants


• User-centric profile

• Aggregate various products in one-place

• Cash-flow management

• Useful Map features: branch, ATM, privilege merchants

Tietkiem.me


Thank you

tietkiem.me

Economy & Finance

[Tietkiem.me] mekong challenge 2014 2015