The little company you started has grown up. You have paying customers and increasing revenue, and you’re

trying to figure out how to fund your next big step. The choices you make now will a�ect the long-term value of your

company. Here are seven questions to consider when it’s time to grow.

HOW MUCH CAPITAL DO YOU NEED?

WHAT ARE YOU WILLING TO GIVE UP FOR THAT CAPITAL?

HOW DO YOU WANT TO REPAY THE MONEY?

$5K - 50K $50,000 - 1M

equity dilution

0%

25 - 45% ownership in exchange for $2M - 5M in series A rounds

10 - 30% ownership in exchange for $5M - 45M in series B rounds

Fixed repayment

Payout when company is sold (VC targets 10-50x investment)

Flexible repayment

$5M - 100M

THE SEVEN MOST IMPORTANTQuestions to Ask when Funding Your Startup

Line of credit and up

Banks Revenue based financing Venture capital

$

$

$

$

$

WHAT ARE YOU WILLING TO RISK TO FUND YOUR BUSINESS?

DO YOU WANT GUIDANCE IN GROWING YOUR BUSINESS?

“BUILT TO LAST” OR “GO BIG OR GO HOME”?

HOW LONG CAN YOU SPEND RAISING FUNDS?

You want steady growth and long-term viability

You have a breakout product in a $1B+ market and you expect triple-digit growth

YOU NEED FINANCIAL ROCKET FUEL!

4 WEEKS 3 - 6 6 - 12

Financial risk Ownership

No guidance Lenders can be as involved or as hands-o� as you want

Provides a large amount of human capital, guidance and business connections

By understanding your goals—and those of your investors—you can make an informed decision about the future of your business. Visit www.lightercapital.com to learn about your revenue based financing options.

from application to funding

$

$$

$$

monthsmonths

No ownership

ceded

Investors need an exit

Huge managerial

control

Secured against business & personal assets

No secruity required

$ DEED

Banks Revenue based financing Venture capital