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#M-11-1 #BELENOVA #LEONT’EV OF BARRIERS C A S I N O BARRIERS OF MARKET MARKET THE THE THE ANALYSIS FOR THE ENTRY AND EXIT

The Analysis of Entry and Exit Barriers for the Casino Market

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Page 1: The Analysis of Entry and Exit Barriers for the Casino Market

#M-11-1#BELENOVA

#LEONT’EV

OFBARRIERS

C A S I N OBARRIERS

OF

MARKETMARKET

THETHETHE ANALYSIS

FOR THEENTRY AND EXIT

Page 2: The Analysis of Entry and Exit Barriers for the Casino Market

THE TOP CASINOS IN LAS VEGASTHE TOP CASINOS IN LAS VEGAS

THE BELLAGIOMANDALAY BAY RESORT & CASINOTHE MGM GRANDCAESARS PALACETHE LUXOR HOTEL & CASINO

Page 3: The Analysis of Entry and Exit Barriers for the Casino Market

INTRODUCTIONINTRODUCTION

T

R

M

T

RANSPARENT (?)

EGULATED

ONITORED

AXED

Page 4: The Analysis of Entry and Exit Barriers for the Casino Market

INTRODUCTIONINTRODUCTION

> NYSE / NASDAQ > TAX: 6,75% - 55% > ITS OWN BUSINESS CYCLE > A VERSION OF IRRATIONAL EXUBERANCE

Page 5: The Analysis of Entry and Exit Barriers for the Casino Market

88NON-STRATEGIC!

!

BARRIERS

!

!

BARRIERS

Page 6: The Analysis of Entry and Exit Barriers for the Casino Market

> MARKET CAPACITY

CAPITAL REQUIREMENTS <

CRIMINALITY <

> ABSOLUTE COST ADVANTAGE

RELATIVE COST ADVANTAGE <

> ADMINISTRATIVE BARRIERS [GOVERNMENT REGULATIONS]

MARKET INFRASTRUCTURE <

> QUALITY OF GOODS & REPUTATION OF A FIRM

Page 7: The Analysis of Entry and Exit Barriers for the Casino Market

LICENSING PROCESSUPFRONT CAPITAL COSTS

DESIGN DEVELOPMENT CONSTRUCTION

HIGH LEVEL OF TAXATION

NON-STRATEGIC BARRIERSNON-STRATEGIC BARRIERS

Page 8: The Analysis of Entry and Exit Barriers for the Casino Market

CITYCENTER - $8,5 BILLION

CONSTRUCTION

CAPITAL REQUIREMENTSCAPITAL REQUIREMENTS

TECHNOLOGICAL INNOVATIONS

GAMING EQUIPMENT

WYNN ENCORE - $2,5 BILLIONRED ROCK- $1 BILLION

OR JUST LAND - $1,2 BILLION

Page 9: The Analysis of Entry and Exit Barriers for the Casino Market

ADMINISTRATIVE BARRIERSADMINISTRATIVE BARRIERS

> LICENSING PROCESS > NEVADA GAMING COMMISSION > STATE GAMING CONTROL BOARD > AGA: AMERICAN GAMING ASSOCIATION > NRS: NATIONAL REGULATORY SERVICES > TYPES: RESTRICTED & NON-RESTRICTED

> LICENSING PROCESS > NEVADA GAMING COMMISSION > STATE GAMING CONTROL BOARD > AGA: AMERICAN GAMING ASSOCIATION > NRS: NATIONAL REGULATORY SERVICES > TYPES: RESTRICTED & NON-RESTRICTED

Page 10: The Analysis of Entry and Exit Barriers for the Casino Market

55STRATEGIC!

!

BARRIERS

!

!

BARRIERS

Page 11: The Analysis of Entry and Exit Barriers for the Casino Market

> LIMIT PRICING

EXCESS CAPACITY <

> PRODUCT DIFFERENTIATION

LONG-TERM CONTRACTS: < SUPPLIERS & CUSTOMERS

> REPUTATION OF ‘TOUGH’ COMPETITOR

Page 12: The Analysis of Entry and Exit Barriers for the Casino Market

CULTURAL LANDMARK

STRATEGIC BARRIERS

PRODUCT DIFFERENTIATION

THE KILLING (OFF)

$100,000 ENTERTAINMENT EVENTS

$50,000

STRATEGIC BARRIERS

Page 13: The Analysis of Entry and Exit Barriers for the Casino Market

COMMENTS

WELCOME

AND

ARE

QUESTIONS