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The importance of the inter-organizational trust of the actors in a wine cluster as a distinguishing element for its competitiveness Etienne Choupay
Parallel 1.1 Common problems, common markets and shared value creation
11 November 2014
“THE IMPORTANCE OF THE INTER-ORGANIZATIONAL TRUST OF THE ACTORS IN A WINECLUSTER AS A DISTINGUISHING ELEMENT FOR ITS COMPETITIVENESS”
ETIENNE CHOUPAY MAGNA
CHILE
CHILE
WINE VALLEYS
WINE:
+ A BOTTLE OF WINE
WINE:
+ A GLASS OF WINE
COMPETITIVENESS?
WINE CLUSTERS?
WINE PRODUCTION
WINE PRODUCTION
COMPETITIVENESS?
Chile: 6th to 8th
Argentina: 5th
COMPETITIVENESS
CHILE: A WINE CLUSTER?
COMPETITIVENESS?
COMPETITIVENESSCASABLANCA VALLEY:
A WINE CLUSTER?
COMPETENCE
COO-PETENCE
Fuente: Pino (2009) Fuente: McDermott y Corredoira (2011)
CASABLANCA-CHILE MENDOZA-ARGENTINA
SOCIAL CAPITAL
TRUST!!!
HYPOTHESIS
Inter-organizational
trustAssociativeness Diversification
Governance
Competitiveness
Independent Variable Intervening Variable 1
Intervening
Variable 2
Intervening
Variable 3
Dependent Variable
X Y
W
Z
RESEARCH METHODOLOGY
INTERVIEWS AND SURVEYS
CASABLANCA-CHILE MENDOZA-ARGENTINA
PRELIMINARY RESULTSABOUT BEING A WINE CLUSTER
Casablanca wineries Mendoza wineries
YES
NO
PRELIMINARY RESULTSABOUT BEING A WINE CLUSTER
Government agencies
YES
NO
Universities
Casablanca Mendoza
Universities
PRELIMINARY RESULTSABOUT INTER-ORGANIZATIONAL TRUST
Casablanca wineries
YES
NO
Mendoza wineries
PRELIMINARY RESULTSABOUT ASSOCIATIVENESS
Casablanca wineries
YES
NO
Mendoza wineries
PRELIMINARY RESULTSABOUT INNOVATION
Casablanca wineries
YES
NO
Mendoza wineries
PRELIMINARY RESULTSABOUT GOVERNANCE
Casablanca wineries
YES
NO
Mendoza wineries
PRELIMINARY RESULTSABOUT COMPETITIVENESS
Casablanca wineries
YES
NO
Mendoza wineries
INTER-ORGANIZATIONAL TRUST
COLLABORATION
ASSOCIATIVENESS
INNOVATION
COMPETITIVENESS
“THE IMPORTANCE OF THE INTER-ORGANIZATIONAL TRUST OF THE ACTORS IN A WINECLUSTER AS A DISTINGUISHING ELEMENT FOR ITS COMPETITIVENESS”
ETIENNE CHOUPAY MAGNA
