Ron Layton CEO

• The Light Years IP Repositioning method enables producers to earn a greater share of the retail value by taking control of brands and distribution

SUPERIOR AFRICAN PRODUCTSTo global wealthy consumers, these products are distinctive from commodities in superior taste, aroma, efficacy, reputation or other elements, so that consumers

pay premiums for the distinctive products.

Fine Robusta Coffee

Vanilla Spices

Leather Goods

Maasai Cultural Brand

Ugandan Shea

Fine TeaBogolan mudcloth

Black Soap

Cashews

Marula oil

Tuna Cocoa

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Potential for Massive Impact

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Extreme remoteness means extreme poverty

How IP Can create economic growth

Dr. Meg Brindle, July 14, 2015

State Dept./ USPTO

Ugandan/ S. Sudan IP Training locations

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Women’ Owned Shea Butter of N. Uganda

Power imbalance facing low-income producers

The weak negotiating power of producers of distinctive exports results in low and unstable income from commodity markets.

Power Shifted After Initiative

Power

What Repositioning Can Achieve for Africa

African products can be

repositioned to:

• generate higher retail value

• capture much increased margin

though owning or controlling

distribution right to retail stores

Sustained income improvement is

the most important development

goal. 11