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Lecture on the basics of Surfonomics for Chapman University Class - November 4th, 2013
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Surfonomics 101
Dr. Chad NelsenSurfrider Foundation
What is Surfonomics?
• Demographics• Behavior• Economic Impact• Economic Value• Measuring change• Sustainable tourism
California Beaches:17.8 million
visits $15 billion/year(Source: Pendleton et al. 2011, King, 1999)
(Source: CIC Research, July 2009)
Solana Beach, CA Beach Use
Economic Impact vs Economic Value• Economic Impact (Local Spending):
– Support local businesses– Create jobs– Provide salaries and wages
• Economic Value:– Travel Cost Model– Willingness to Pay (Consumer Surplus)
Surfonomics steps
• Study design• Survey surfers (in person/internet)• Data Collection• Data Analysis
– Spending– Economic Value
• Reporting
Demand Curve
Surfonomics Studies
• Trestles (Nelsen, 2007, 2012)• Mundaka (Murphy (STW), 2007)• South Stradbroke (Lazarow, 2008) • Bastion Point (Lazarow, 2008)• Mavericks (Coffman, 2009)• Oregon Rec. Study (2010)• Socioeconomic & Recreational Profile of
US Surfers (Nelsen, 2011)
Trestles
Photo: Craig Copoolla
$0
Photo: TKO
Trestles: Economic Impacts
Total Visits 367,000
Surfer Visits 330,000
Ave Expenditure/Visit Range
$23 - $40
Economic Impact Range $8-13 million
Per year(Nelsen, Pendleton 2007)
Trestles: Economic Value
Total Visits 367,000
Surfer Visits 330,000
Value/Visit Range $29 - $80
Consumer Surplus Range $10-26 million
Per year(Nelsen 2010)
Site Specific Studies in Bali, Chile & Peru
Opt-in Data Results: Ocean Group
Coastal Visitation in Oregon: 2010
• 21 million estimated coastal trips in Ore.• $87 average trip expenditure• $2.4 billion in expenditures in 2010 (estimated)
http://www.surfrider.org/coastal-blog/entry/ocean-recreation-in-oregon
What’s Next
• More Site Studies• Larger regional studies• More studies / experts• Academic partners / centers• Clearing house for information• Case Studies
Photo: Surf Park Central
Surf Parks“Surf parks could mean a lot to the surf industry. Surfing is obviously limited by geography today
and the ultimate potential “unlock” is substantial when you think of all the places that don’t have
natural surf…
… the opportunity for surf parks is massive for our industry ”
Doug Paladini - CEO Vans
http://www.youtube.com/watch?v=YBKQc1E545M
• 3,000 Skate parks• 250+ Wake Board Parks
Challenges to Surf Parks?
• Energy costs• Siting & associated costs• Site management
– Waste management– Human health– Facilities
• Others?
Benefits of Surf Parks
• More access to surfing• Surf industry “unlock”• Advanced tricks• Olympic!
More..
US Surf econ study: http://bit.ly/us_surfecon
Coastal Blog:surfrider.org/coastal-blog/c/surf-protection
Chad [email protected]: chadenelsen
