INTRODUCTION TO START UP!

Start Up! is an angel investor, incubator and consultant to social entrepreneurs. We equip social ventures to launch in a way that they can scale, generate impact and be sustainable.

Angel Investment

Impact

Consulting

Incubation

About Us • Start Up Management Consulting Private Limited (Start Up!) launches, strengthens, and

scales social enterprises that create lasting impact in underserved communities of India.

• Our clients and investees include social entrepreneurs who work across the non-profit , hybrid and for-profit continuum .The majority of our engagements have been in the livelihoods, education, enterprise/entrepreneurship development and health sectors.

• The only incubator in the country that operates as a for-profit; the only angel that invests talent and sweat - Start Up! works on a creative revenue model , which includes deferred professional fee and success fee and could take a small equity stake in its investee/incubatee ventures.

• As knowledge partners of the Schwab Foundation and Jubilant Bhartia Foundation and Ashoka’s Associate Venture Partner, Start Up assesses and learns from more than 200 social ventures every year. We cross-pollinate this learning to ventures we seed and scale.

Since 2009- 5 angel investment, 6 incubations and 23 consulting engagements

Vision and Mission • Start Up! began its full-time operations in 1 January 2009 and has had an

eclectic growth path across legal entities. – Registered as a Trust in Jan 2007

– Launched a partnership in Sept 2009

– Registered as a pvt ltd company in Feb 2011

• Our Vision: An ecosystem that enables multiples of social entrepreneurs to launch their ideas, solve compelling problems and generate impact, wealth and agency in underserved and ultra-poor communities.

• Our Mission:

• To demystify the business of ‘starting up’ social change ventures;

• To scale social enterprises in a way that they generate impact;

• To seed first-generation social entrepreneurs in last-mile communities;

• To catalyze the influence and resources of business, government and media towards fostering many more social enterprises.

Organization’s History and Future

• Over the past three years, Start Up! has increased its client base to 25 social ventures.

• Historically, Start Up! has attracted most work with social entrepreneurs that

– Follow a hybrid model or;

– Aim to build strong revenue streams and sustainability within their non-profit structure and/or ;

– Plan to hive out into business ventures over a period in time.

0

2

4

6

8

10

12

2009 2010 2011 2012

Number of projects

Incubation

Consulting

Angel Investment

List of partners

Anjali Talaash

Sumant Jayakrishnan Design Pvt Ltd

RACHNA

What We Do We invest non-financial resources to launch and scale social enterprises. Our investments of time and expertise are geared to put ventures quickly on their feet and make them scale and capital ready How we do it:

• Invest our time and services to co-entrepreneur social ventures in the field, with our investees.

• Match the passion and domain expertise of our investees with process, plans and the discipline for executing ideas.

• Not only provide expertise, tools and networks, but also problem solve and actively operationalize the business model.

• Constant questioning of assumptions and reality checks at every turn minimizes trial and error. These ensure that ventures launch with a higher probability of success.

• Operate on a flexible revenue model and receive success fee after business starts to generate revenues and/or raises investments and debt.

• Bring in mentors, functional experts at negotiated and affordable rates to the entrepreneur.

• Provide the start up toolkit with templates and tools

Envisioning the Model

Identifying markets and customer

segments

Defining product categories& pricing

Detailing the Business Strategy and revenue

model

Financial Modeling

Identifying the best legal structure

Getting the business

operations right

Fundraising

Start Up Toolkit

Who do we invest in?

Criteria for angel investment:

• Enterprises that have been on the ground for 1 year (minimum)

• Bring domain experience and social capital to their business idea

• Invest own cash into their enterprises

• Are ready for equity participation

• Experiment actively in the field to ascertain market and growth potential

• Lead businesses that require investment of between USD 75,000 to USD 250,000 in the first 3 years

RACHNA

What We Do We offer affordable and customized consulting, coaching and training services for young or early-stage social entrepreneurs. We also incubate incubators! How we do it:

• Our incubation offerings are designed to

– Build the resilience of entrepreneurs;

– Strengthen the impact quotient of early-stage social ventures;

– Forge enduring community relationships and trust for the entrepreneur and her team and;

– Develop robust strategic, people, finance and execution capabilities in change models.

• Adapt the angel investment methodology to the domain and geography of our clients

• Operate on a flexible revenue model and receive incubation fee over an extended period of 10-12 months.

• Build access to sector specialists, functional experts and mentors.

• Provide the start up toolkit with templates and tools

90 day

60 day

Accelerated Coaching

120 day

Who are our incubation partners?

What we incubate: • Accelerator programs for social entrepreneurs

• Innovative ideas of experienced social intraprenuers with previous experience of leading ventures

Talaash

Basic Healthcare

Services

The E3 Challenge

Lehar

What We Do As consultants we get excited about scaling ventures, assessing impact, developing sustainability programs and engaging with social entrepreneurs through due diligence process

How we do it:

• Consult with ‘scale-ready’ models across domains to accelerate their sustainability, growth and impact.

• Services are not limited to idea / report generation and advice. We get excited about field testing/ operationalizing our solutions.

• Our skin-in-the game approach ensures that we roll-up our sleeves to problem solve, on-site, with social entrepreneurs and their teams.

• Cross-pollinate learnings from clients to our investees and build active connections between the two.

Strategic Planning,

Business Plan Development & Financial Modeling

Assessing impact and developing knowledge products

Managing due diligence

Market Research on

products, services and standards for

the fields

Who are our consulting services clients?

Anjali

Sumant Jayakrishnan Design Pvt Ltd

Who We Work With

• WHERE ARE THEY FROM?: – 58% are in North India

45%

4%

7%

14%

17%

10%

3%

Delhi, North India

Hyderabad, South India

International

Kolkata, East India

Mumbai, West India

Udaipur, North India

Uttarakhan, North India

1

14

8 Cold client

Prior relationship

Referral

• HOW DID THEY FIND START UP?: – Prior relationships make up 61% of clients

– 8 have become repeat clients 1

4 2

2

1

8

6

3

2

0

2

4

6

8

10

12

14

16

18

Eco-system builder/Network

Research/advocacy Service provision

Mature

Growth

Early

Seed

• NATURE OF WORK: – Most mature-stage customers are eco-system

builders/ research and advocacy organization or large network bodies

– A majority of our Seed and Growth stage customers provide direct services to BoP communities

• HOW ACCOMPLISHED ARE THEY?: - 50% of our clients are Ashoka Fellows

- 32% have won more than one international award

Organizational Structure

Advisors: • Sushmita Ghosh, President-Emeritus,

Ashoka: Innovators for the Public • Anshu Gupta, Founder, Goonj • Ishita Swarup, Serial entrepreneur,

CEO and Co-founder, 99 Labels.com • Arpana Kumar Ahuja, PR and

Communications Specialist • Payal Randhawa, Director, Social

Entrepreneurship, Nand and Jeet Khemka Foundation

• Dr Aditi Haldar, Director, Global Reporting Initiative, India

• Saloni Malhotra, CEO, Desicrew • VK Madhavan, CHIRAG

Start Up! also engages with a rich pool of specialist resource persons who work with us on a project-basis.

Advisors

Board:

Taveesh Pandey Manisha Gupta

ManagingDirector: Manisha Gupta

Senior Consultant: Swati Awasthy

Manager:

Saloni Gupta

Associate:

Pallavi Deshpande

Associate:

Dipra Dey

Senior Consultant:

Supriya Dutt

Sector Specialists(2) Summer

Fellows (3)

Our Team Start Up! team:

• Manisha Gupta

• Saloni Gupta

• Supriya Dutt

• Summer Fellows from US business schools

• Associate

Legal Partner:

• Clarus Law Associates

CA Partner:

• A.K Nair and Associates

THANK YOU