Social Media For BusinessIndependent Insurance

Agents of IowaAndy Drish

Intro Video

Information Web 1.0

Web 2.0 Conversation

CreatorsCritics

CollectorsJoiners

SpectatorsNot for me

18%

25%

12%

25%

48%

44%

28-54

39%

41%

22%

59%

64%

25%

18-27 55-62

8%

15%

5%

8%

39%

55%

Gen Y has already adopted… Older Generations are quickly following

Facebook’s fastest growing demographic is women age 55+

Users on Facebook over 35 years old doubled from January to March of last year.

Baby Boomers posted a 59% increase in using social networking sites; That’s 30 times faster than Gen Y.

The average LinkedIn user is a 41 year old male making $109,703

Baby Boomers increased reading blogs and listening to podcasts by 67 percent last year; That’s 80x faster than Gen Y

What is it being used for?

Business Networking

Partying Knowledge Transfer

Job Searching

Advertising

Recruiting

Studying

Market Research

Staying up-to-date on current events

Dating

Class Projects

Work projectsBranding

Debating

Collaborating

Developing

Strategic Planning

Course Planning

Academic Research

Doctor Reviews

Interview Prep

Candidate Research

Video ResumesHumor

Buying

Selling

Trading

But... How can social media help

ME?

What We’re Talking About

Making Connections

Building Your BrandAccess To InformationSaving Time

Making Connections

Mavens

Connectors

Salespeople

Create a Personal Brand

What is The Difference Between A Personal Brand and a Reputation?

Access To Information

Saving Time

Overwhelmed?

Your Name Here

Taking Action

Text “AndyDrish” to 50500 for my contact information

AndyDrish.com

Thank You!