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In a Marketplace Where Only 20% of Value Comes From The Tangibles, Smarter Companies Focus on the 80%, the Intangibles
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Smarter-CompaniesValue In The Social Era Comes from Intangibles
In a Marketplace Where Only 20% of Value Comes From The Tangibles, Smarter Companies
Focus on the 80%, the Intangibles
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In The Old Days…..
Those That Had The Most Tangible Assets Were The
Kings of Industry…
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That was then
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This is now
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It’s a seismic shift
Agricultural Era Industrial Era Social Era
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Understanding the shift
Industrial Social Era
Tangible Intangible Assets
Factory Networks
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Intangibles Fuel The Social EraThey influence: 1.How we organize2.How we deliver value3.How we sell and market4.How we create economic value from our business
models 5.How we compete6.How we view the value people bring to creating
value7.And most of all how we think
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Believing The Right Things..
smarter-companies – believe that the path to prosperity and sustainable profit is
a new focus on what’s important in the Social Era: leveraging intangible capital
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Investments Follow Value..
http://www.conference-board.org/data/intangibles/
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Where has the money gone?
…to build intangible assets:
• In technology
• In people
• In processes
• In designs, products
• In networks
• In brands
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Investment created new value
Source: Ocean Tomo
“Intangible,” off-balance
sheet portion of corporate value
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Shift happened economy-wide
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Energy
Materials
Industrials
Consumer Discretionary
Consumer Staples
Health Care
Financials
Telecommunications Services
Information Technology
Utilities
Intangible Value as a % of Total Market Capitalization by Sector
1975
2005
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For now, holding at +/- 80%
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This is about the rise of a new kind of economic asset in the Social Era
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What is IC?
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Human Capital
• People:– Competencies– Experience– Loyalty
• Management– Industry experience– Systemic expertise– Learning designs
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Structural Capital
• Processes/IT (the heart of modern business)
• Technology/IP– Data, stored information and knowledge– Own product/service designs and knowledge– Intellectual property (patents, trademarks,
copyrights, trade secrets)
• Sales and marketing processes
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Relationship Capital
• Customers
• External partners (suppliers, outsourcing partners, regulators, communities, press)
• Brand and Reputation (the new bottom line)
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Strategic Capital
• Business model– How the Social Era fits together
• External factors:– Industry– Economy– Competition– Globalization– Regulation
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-Measure-Manage-Monetize
IC Management
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Intangible Capital Is The Core of Every Business
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Benefits of IC Management
• Optimized performanceRemove barriers and Let people fix the obvious
• Increased innovationCollaboration from within and outside
• Higher valuationIntangible Capital brings more value than tangible
• Great reputationReputation is driven by relationships and performance
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The Social Era Of Smarter Companies
Prepare Your Company To Be Smarter Coming Soon…
Case Studies, Examples, & Stories
A Community of Practioners and Practices
Online Assessment & Measurement Tools.
The First Ever Intangible Index By Industry
And Much More Value From Intangibles
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