Premium WordPress Themes

Adii says “Hi!” What is Premium WordPress Themes?

★ not available for free / sold for nominal fee

★ additional features (not included in free themes)

★ superior custom coding

★ unique theme back-ends (automated modification of themes)

Target Market?

★mass-market appeal

★ambitious bloggers / seeking more professional & sophisticated solution

★ inability to code it themselves

★ can’t afford a custom WordPress design

Premium WordPress Themes

So what am I doing? ★ Theme Marketplace... Premium News

★ URL... http://www.premiumnewstheme.com

★ Launched... 2 November 2007

★ Currently... 4 theme releases

★ Current Collaborating Partners... Mark Forrester & Magnus Jepson

★ Future Collaborations... Elliot Jay Stocks, Carlos Aguaron, Jason Schuller,

Dave McNally & about 4 others...

Premium WordPress Themes

So how do the themes look?

Premium WordPress Themes

So how do the themes look? ★ Strong grid-layout

★ Magazine / News style theme - content-driven!

★ Multimedia focused (Featured Panel, Videos, Images)

★ Optimized for advertising spaces

★ Minimalistic design - allow easy & extensive modifications by users

Premium WordPress Themes

Sales!? Huh!?

Premium WordPress Themes

Success, Collaborations & Wisdom of crowds ★ Why collaborate? Time constraints, new skills, different design styles etc.

★ 2 design minds better than one!?

★ Profit-sharing agreements with all collaborative partners

★ Build relationships / entry into new markets as consequence

★ Banking on the wisdom of crowds...

★ All theme concepts are put up for feedback on adii.co.za

★ On average... 50 different people provide input on concepts

★ Result... Improved end-results

Premium WordPress Themes

Competitive Advantages & Threats Why we doing so well? Where’s the competition?

★ Credible reputation within community

★ Affiliates - Generating 5 - 10% of our overall sales

★ Support Forum - established December, 250+ active members helping other users

★ Automated theme delivery system / sales processing

Threats?

★ Piracy

★ GPL License of WordPress - I might have no legal rights...

Premium WordPress Themes

Questions!?