PESTLE ANALYSIS WITH RESPECT TO PHARMACEUTICAL INDUSTRY

By :- Mr. Arihant. K. Zunjarvad

PESTEL ANALYSIS

P – Political Environment E – Economical Environment S – Sociological Environment T – Technological Environment E – Ecological Environment L – Legal Environment

Ranbaxy*Dr. Reddy'sCiplaLupinNicholas PiramalSunPharmaceuticalsGSKCadilaHealthcareAurobindoWockhardt*Generic Medicals

Political Environment

It the country is having a good and business friendly environment, our pharma industry will develop more

As our Prime Minister Narendra Modiji is having a schemes like Make in India, Start up India

loan facilities at lower interest rates which will definitely makes a positive effects on a pharma industry.

Economical Environment

If the economy is in a good way, it makes better opportunity to grow

As 2015-16 budget is concerned our growth rate is accellerated to 7.6%, this is going to be a good sign for the pharma industry

MODI’s govt. has allowed FDI in Pharma Industry(Start up India)

It the economy is not good then it will be negative effect on Pharma Industry.

Sociological Environment Each and every business is totally depends on

Sociological Environment Due to lack of knowledge among the people the

pharma industry is lacking behind Knowledged society leads to the better business for

the Pharmaceutical industry Social norms also influences its business Higher the population leads to higher the business

Technological Environment

As a technology go on increasing, the pharma industry will get a lot of opportunities to do well business

As it can get orders through online and it can have better cum low costly transactions.

The Payments and receivables will be much easier to give and get on time.

Technology helps pharma industry to produce or create a new drugs

Ecological Environment

MANSOON is a best season for the pharmacetical industry as so many deceases comes in MANSOON and Winter Season

If the nature is balanced it is going to be a bad sign for he Pharma Industry.

Cool climate is better for the Pharma Industry to store its products in a safer manner.

Legal Environment

Legal environment also effects a lot on Pharma industry

As of now indian govt. has banned some of the drugs which is composed of Nimuslide.

Thank You