Challenges and Opportunities

Steve FretwellAdvisory Board ChairAcceptiv Inc.

Acceptiv Confidential

Yin-Yang

Two forces in the universe, according to a Chinese theory: yin is the passive, negative force, and yang the active, positive force. According to this theory, wise people will detect these forces in the seasons, in their food, and so on, and will regulate their lives accordingly.

2Acceptiv confidential

Tables choose one from the following subjects

• Channel conflict; direct to consumer, agents, omni-channel• Developing the business plan for leadership; making the case• Regulatory considerations; external data, signatures, replacement• Building the team; players and structure• How much extra will people pay for online convenience?• Product and pricing considerations; same products, same prices• Value added services• Cross selling; yes, no, what, when, how, cost impact• Lessons learned from other online retailers• How to stand out versus other offerings, and progress a prospect

from acquisition to transaction• Other ideas?

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Challenges and Opportunities

Steve FretwellAdvisory Board ChairAcceptiv Inc.

Acceptiv Confidential