Non-profit blogs- two perspectives -

ConnectingUp conference, May 2008

Emily Turner Philanthropy Australia

Priscilla Brice-WellerANTaR

Both have limited ICT staff & limited funding

Who we are – different organisations

Sector-specific support Raising public awareness

Member-driven Cause-driven

Information dissemination Campaigning

Different purpose & approach STAGE 1: PLANNING

Making existing information more accessible

Increasing public awareness

Amplifying our existing voice

Giving other people a voice

Why should we have a blog?

We should have a blog.RSS made simple, subscription-friendly

‘Traditional’ blog (casual)

Same tools & workflow STAGE 1: PLANNING

Multi-author, comment-friendly

Dynamic addition to organisation-voiced website

Both value open-source software, Wordpress: cheap, flexible, easy, multi-featured.

The Bloggers STAGE 2: DEPLOYING

Both set out with minimal (achievable) goals & guidelines

News feed, managed by webmaster

Opinion pieces, guest bloggers invited

Finding an Audience STAGE 2: DEPLOYING

Used to better serve existing constituents

Used to seek new sympathisers

Making use of social networks to alert new

audiences

Allowing existing audience to discover enhanced services

Results

Lots of visitors

STAGE 3: ANALYSIS

Achieving & expanding initial aims

Not yet achieving initial aims

Lots of subscribers, most by email

Live since January 2007 Live since January 2008

What we’ve learnt STAGE 3: ANALYSIS

EMILY

PRISCILLA

Success leads to internal organisational changes – more confidence in ICT

Understanding that changes don’t

happen overnight

More work is required to assess how to engage both audiences and authors in the manner intended

Now, check out our blogs!

Priscilla Brice-WellerOnline Campaigner

ANTaR: antar.org.au/blogPersonal blog: solidariti.com

Emily TurnerWeb & Communications AdministratorPhilanthropy Aus:

blog.philanthropy.org.auPersonal blog: worldgrowswide.net