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Next step social banking - Community-Karma

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Fidor Bank was founded in 2009. In response to the financial crisis Fidor was the first bank in the world introducing an online banking community to their customers: a platform for peer-to-peer advice on savings, investments and everyday financial problems - instead of sales management. Next logical step was to measure and standardise the quality of the peer-2-peer consulting output: The Community-Karma was born. Thanks to the activity-index we were able to identify and reward the "Social Banking High-Performer": User who are active, who are opinion makers, who are connected, who give a helping hand to other users.

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Page 1: Next step social banking - Community-Karma

ADEPT

LEADERLEADER

HEROMASTER

GURU

MODERATOR EXPERT

user_2865-name MASTER

Max Mustermann

6,8

powered by alexanderthamm business analytics services

COMMUNITY-KARMA

Johannes Schubert, Analytics Fidor BankKerstin Eichmann, UX Team Lead FidorTecS Alexander Thamm, alexanderthamm GmbH

next logical step: social banking FIDOR TECS

Page 2: Next step social banking - Community-Karma

financial advisor, just ask 250k+ community members instead of going to a branch and relying on your

Community instead of Sales Management FIDOR BANK

Page 3: Next step social banking - Community-Karma

you have always wanted to ask you can ask those questions about money

Exchange of information FIDOR BANK COMMUNITY

Page 4: Next step social banking - Community-Karma

to provide relevant output

Tool to measure P2P quality LOGICAL NEXT STEP

Page 5: Next step social banking - Community-Karma

LEADER8,8

who are opinionmakers who are socializors who are active who inspire who are visionaries

to identify and reward heavy users COMMUNITY-KARMA

Page 6: Next step social banking - Community-Karma

Let‘s get it started! ENOUGH THEORY

Page 7: Next step social banking - Community-Karma
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Any questions? Q&A

Page 9: Next step social banking - Community-Karma

Johannes Schubert, Analytics Fidor BankKerstin Eichmann, UX Team Lead Alexander Thamm, statistisches Büro Dominik Koch, Consultant Business AnalyticsEric Stocklassa, Consultant Business Analytics

Monica Giambitto, IT Community LeadRecep Oezay, UX Visual Designer Kevin Wenninger, UX ConceptionistFabian Gross, Junior UX Visual DesignerSebastian Hitzel, Trainee SEO

Sponsor: Matthias Kröner, CEO Fidor Bank

also from the team in Munich–this award is really appreciated THANKS FOR YOUR ATTENTION