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MediaShares
New Funding Source:
Crowdfunding Crowdfunding
“Small amounts of money from a lot of people”
MediaShares
New Funding Source: Crowdfunding
Current Examples:
• Sellaband.com, record albums• Kickstarter.com, creative projects• IndieGoGo.com, movies• RacingShares.co.uk, Racehorses• JustinWilsonplc.com, Formula One Team• MyFootballClub.co.uk, Sports team• Barack Obama, Presidential Campaign ($600 million?)• AgeofStupid.net, TV Show (Not! – raised over 800,000 pounds)• Trampoline Systems, U.K. Technology firm! (instead of VC)
MediaShares
Why Crowdfunding works:
• Fans want to be part of the action (pain)
• Companies need money (pain)
• Internet & MediaShares bring these two together (for fun & profit)
MediaShares
Current Crowdfunding examples:
• Other Crowdfunding is through Donations
• Most are Small Projects - less than $10,000
• MediaShares - Crowdfunding is through Investments
• MediaShares - Large projects - $5 MM to $75 MM
MediaShares A New Method Of Public Financing
MediaShares Offers:
• An SEC-compliant Method of CrowdfundingCrowdfunding
• Companies sell stock on their own Web sites
MediaShares methodology, system and software:
A Licensee Company’s stock is sold to “The Crowd” ONLINE -
instead of selling to Underwriter’s Customers on the PHONE
MediaShares A New Method Of Public Financing
Can fund ANY BUSINESS with a large group of customers or fans online
Works great for funding entertainment companies
Tremendous possibilities for building a hyperactive Internet community
MediaShares Licenses its U.S. Patented Business Method:
• Movies• NASCAR Teams• Major Sports Teams• Video Games• Broadway Shows• Record Albums• Celebrities with Pet Projects• Thoroughbred Racehorses• Any Company with many Fans, Customers, or Affinity Group
MediaShares Initial Public Offering:
•IPO Posted on the Company’s Web site
•Stock sold to Company’s Affinity Group, Fans, or
Customers through Social Marketing
•Can work with or without an Underwriter
•Shareholders form a massive online community
•Company has direct contact with shareholders
MediaShares
MediaShares Registered Direct Offerings:
•S-3 Filing (public company for 2 years)
•Similar to a PIPE investment, but sold to General Public
•Stock sold on the Company’s Web site to Fans or Customers
•Used Very Successfully for Loyalty programs
•Shareholders join a massive online community
Example:
Buy Home Depot Stock on Home Depot’s Web site
MediaShares
MediaShares Competition
Other companies selling their shares online:
*Can’t sell to the general public*Accredited investors only
MediaShares A New Method Of Public Financing
MediaShares.com U.S. Patented Business Method:
• Can sell as little as One Share of NASDAQ Stock online
• Product can be offered as a dividend - can’t lose on investment
• MediaShares has an issued U.S. Patent (6,792,411)
MediaShares
MediaShares stock is sold through Direct Registration:
• Stock sale completed online• Book entry• Electronic disclosure documents (e-mail)• Millions of shareholders managed in a server
MediaShares key element:
• Minimized cost per account opening & stock purchase = about $3
MediaShares
MediaShares Partners:
• BNY Mellon – Direct Registration Supplier• ComputerShare – Direct Registration Supplier• Ellen Phillip & Associates – Data Management• David Wagner & Associates – Securities Attorney
The MediaShares Team
• Gene Massey: Founder, Chairman, & CEO– SEO Marketing & Securities Specialist– Former CEO of Los Angeles film production company
• Jim Volpe, Chief Operating Officer– Invented the Direct Registration System– Expertise in DRS, book entry and stock transfers
• Peter Elwell, Chief Financial Officer– Former CFO of Primedia Division– SEC Reporting Expert for Disney & KPMG
• Ileana Rizescu, Chief Technology Officer– Former PWC Consultant– Designed and implemented E-commerce systems for Pepperdine
• Dan Sherkow: Board Member– Former Vice President of Paramount Pictures– FINRA Series 7 and funding expert
CinemaShares.com 1st Licensee Company - A Movie
“David Livingstone - The Truth Behind The Legend”
- A major feature film about this great Christian Missionary -CinemaShares.com owns the film rights to this book
and will sell stock to finance this Christian-themed Film
2nd Licensee Company - 2nd Licensee Company - NASCAR TeamNASCAR Team
The Gene Woods / Circle K
NASCAR Racing Team
RacingShares.comRacingShares.comBusiness Method
• Finance NASCAR Racing Teams– Tremendous fan base for Formula One & NASCAR racing– Fans collected from Internet Web sites and product
promotional tie-ins• Fans buy one share of stock in their favorite team• Shareholders (racing fans) receive many additional benefits:
– Streaming video access to pits– Contests for pits tickets and a day with the driver, etc– A free DVD of the season highlights as a stock dividend
• Stock also sold to Advertisers and Corporate Sponsors• Shareholders receive their portion of the team’s winnings paid
out as cash dividends
RacingShares.com Typical Online Sales Example
NASCAR Merchandise Online Sales Typical Earnings FROM EACH NASCAR Team
Earnings below are based on 50% of MSRP:
• 2,000 Hats per month @ 9 ea = $ 18,000 per month• 10,000 T-shirts per month @ 12 ea= $120,000 per month• 5,000 Model cars @ 4 ea= $ 20,000 per month• 5,000 Other items @ 5 ea= $ 25,000 per month
________________
Typical Online Sales per 30 days = $183 ,000 per month
MediaShares Revenues From Licensee Companies
MediaShares earns CASH FEES and CASH DIVIDENDS from each Licensee Company. These earnings include:
$500,000 CASH FEE from each Licensee company
MediaShares also owns stock in each Licensee Company:
– Owns 50% of the stock in a Licensee Company and
receives 50% of all earnings paid out as CASH DIVIDENDS
OR– Owns 7% of the stock in a Licensee Company and
receives 7% of all earnings paid out as CASH DIVIDENDS
MediaShares Revenues From One Licensee Company
Revenues from 1st MediaShares IPO, The Livingstone Film Company:
MediaShares owns 50% of the stock in Livingstone and receives 50% of all earnings paid out as CASH DIVIDENDS:
MediaShares Revenues From One Licensee Company
Earnings example, The Livingstone Film Company: 50% Ownership
MediaShares receives 50% of all earnings paid out as CASH DIVIDENDS.
Livingstone Company Projected Earnings:
Conservative…….. $ 1,229,464. Moderate…………. $ 59,192,463. Aggressive………. $110,146,128.
Using the Moderate Scenario above, MediaShares earnings @ 50%:
$29,596,231. From One Licensee Company!
MediaSharesRevenues From One Licensee Company
Earnings example, 7% Ownership,
MediaShares receives 7% of all earnings paid out as CASH DIVIDENDS.
Livingstone Company Projected Earnings
Conservative…….. $ 1,229,464. Moderate…………. $ 59,192,463. Aggressive………. $110,146,128.
Using the Moderate Scenario above, MediaShares earnings @ 7%:
$ 4,143,472. From One Licensee Company!
RacingShares.com Typical Online Sales Example
NASCAR Merchandise Online Sales Typical Earnings FROM EACH NASCAR Team
Earnings below are based on 50% of MSRP:
• 2,000 Hats per month @ 9 ea = $ 18,000 per month• 10,000 T-shirts per month @ 12 ea= $120,000 per month• 5,000 Model cars @ 4 ea= $ 20,000 per month• 5,000 Other items @ 5 ea= $ 25,000 per month
________________
Typical Online Sales per 30 days = $183 ,000 per month
MediaShares Solid Earnings Potential
MediaShares.com 1st Year Financial Summary (projected):
Revenues…………………………….………. $ 4,130,000
Expenses…………………………………….. $3,803,992
Net Income……………………………..…… $ 326,008
MediaShares.com 5th Year Financial Summary (projected):
Revenues…………………………….……….$132,954,000
Expenses…………………….……………….$ 11,911,085
Net Income…………………………….…….$121,042,915
Projected Revenue Source: MediaShares.com 3mm Budget, 4/10
MediaShares
MediaShares Additional Funding Opportunity:
• Available Equity in MediaShares: 81%
• Minimum of $500k required to Complete Our First Online IPO
• Maximum of $3MM to implement the Complete Business Plan
• Profitability in Year 2
MediaShares Investor’s Equity and Earnings
Funding From New Equity Investor…………….. $3,000,000.
30% equity purchased for $3.0 MM, investors projected return:
• 1st year net pre-tax earnings of $ 326,008 x 30% = $97,802.
• 3rd year net pre-tax earnings of $60,959,114 x 30% = $18,287,734.
• 5th year net pre-tax earnings of $ 121,042,915 x 30% = $ 36,312,873.
Investor’s exit in 5 years as a public company:
Projected PE of 30: $36.3MM x PE 30 = $ 1.089 Billion.
Projected Revenue Source: New MediaShares.com $10mm Budget, 5/06.
U.S. Patented, SEC-Compliant Method for Crowdfunding
Contact: Gene MasseyEmail: [email protected]: (310) 476-3668