Presented toMr. Amir Mushtaq

Project Marketing

University of Central Punjab Lahore

Presented ByMuzammal Hussain

Hassan Shahid

Muhammad Asif

Muhammad Arsalan

Roll no. 0028

Roll no. 0026

University of Central Punjab Lahore

Roll no. 0029

Roll no. 0010

Marketing 1: Marketing organizational function and set of processes for creating, communication, and

delivering value to customers and for managing customer relationship in ways that benefits the

organization and its stakeholders.2: Marketing is the activity, set of institutions, and processes for creating, communicating,

delivering, and exchanging offerings that have value for customers, clients, partners, and

society at large.

•The 4 P’s/ Mix of Marketing

ProductA product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value.• What do people want?• What services should be included with the sale of a

product?

The price is what the customer must give up to receive the product. It often is necessary to try different prices periodically to see which prices provide the best financial returns.

Price

• Fro instance, if there is a sale, then enough of a product should be available so that customers can be satisfied.

It is important to make sure

that there is enough of a product on

hand to sell.

Place(also known as distribution)

Promotion involves all that goes into making consumers aware of your product and its desirable features, including:

• Advertising.• Personal selling.• Sales promotion.

Promotion(Customer Awareness)

Market Penetration

l

Examples

Sales promotionConsists of firms of promotion such as coupons, product samples, and rebates that support advertising and personal selling.

Types of Sales Promotion

Free samples.Premium offers.Coupons.Rebates.Discounts.Samples.Contests.

Price deals.Gifts and premium.

Money.Cooperative.Advertising.Dealer listings.Trade shows etc.

• PROMOTION

CONSUMER

ORIENTED

• PROMOTION

TRADE ORIENT

ED

Consumer Oriented Promotion

Trade Oriented Promotion

Sales promotions targeted at the consumer are called consumer sales promotions.

Sales promotion geared to marketing intermediaries rather than to final consumers.

Functions of Marketing

Distribution, (Channel managementFinancing, Capital (investment, backing)Marketing Information Management, (Data)Pricing, (Price)Product / Service Management, (Lifecycle)Promotion, communicationSelling, personal

(1 on 1)

1. Distribution, (Channel management)2. Financing, (Capital (investment, backing))3. Marketing Information

Management, (Message, Data)4. Pricing, (Budget)5. Product / Service Management6. Promotion, (Communication)7. Selling, (Personal)

Transporting, storing, and handling goods from the manufacturer to the consumer. Large impact on pricing due to transportation costs.

Manage cash needs of a business on a daily basis for future needs. Most businesses struggle the first years.

2. Financing

1. Distribution

provides usable info. to make business decisions. Ex. Google Analytics, Surveys to determine preferences of products, develop prototype for testing, implement new process and gather info. about possible problems.

3. Marketing Information Management (MIM)

Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs.

4. Product Service Management

Determining a value to charge in order to make a profit.

5. Pricing

Communication that is used to inform, persuade, or remind customers about a business’s products. (Advertising)

6. Promotion

Determining and responding to customer’s needs and wants through personalized communication (face-to-face)

7. Selling

Types of market strategy

Pull strategy

Push strategy

Push StrategyA push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.

Examples of push tactics Direct selling to customers in showrooms or face to face. Packaging design to encourage purchase. Point of sale displays.

A pull strategy involves motivating customers to seek out your brand in an active process.

Pull Strategy

Examples of pull tactics Word of mouth referrals. Customer relationship management. Sales promotions and discounts.

Any Question ?Any Question ?Any Question ?

Think DifferentStay Hungry, Stay Foolish.