ICICI BANKINDUSTRIAL CREDIT AND INVESTMENT

CORPORATION OF INDIAPRESENTED BY

ASHIL.P

STUDY ABOUTABOUT ICICI BANKPROFILE OF ICICI BANKTOP LEVEL MANAGEMENTNETWORK OF ICICI BANKPRODUCT AND SERVICES OF ICICI BANKSWOT ANALYSIS OF ICICI BANK

ABOUT ICICI BANKIndustrial Credit and Investment Corporation

of IndiaFounded in 1955 by as a joint-venture of the

World BankICICI Bank launched internet banking

operations in 1998.In 2000, ICICI Bank became the first Indian

bank to list on the New York Stock Exchange.ICICI Bank is India's second-largest bank.

PROFILE OF ICICI BANKType: PublicFounded: 1995Headquarter: Mumbai,Maharashtra,IndiaIndustry: Banking, Financial serviceProducts: Customer Banking, Corporate

Banking, Finance and insurance, private banking, Credit cards etc.

Net revenue: US$ 13.812 billion (2011)Net Profit : US$ 1.366 billion (2011)Employees: 79,978 (2011Website: www.icicibank.com

BOARD OF DIRECTORSChairmen : K.V.KamathCEO : Chanda KochharExecutive Director : N. S. KannanVice president : Mr. Vishvesh G. BhagaGeneral manager : Ms. Shilpa Kumar

NETWORK OF ICICIIt has 8003 ATMs in the countryThe Bank has a network of 2752 branches in

India.All branches are OLRT connected It has a presence in 19 countries , including

India.Traded as BSE, NSE, NYSE and BSE

SENSEX .

PRODUCT AND SERVICESTravelers Cheque Card (Credit Cards,Debit Cards ,Travel Cards, Corporate Cards, Prepaid

Cards ,Business Cards)

Loan (Home Loans, Personal Loans, Two Wheeler Loans, Car Loans)

Investment Insurance NRI banking Deposit Business banking Personal banking

SWOT ANALYSIS OF ICICISTRENGTHS2ND Largest bank in India.Successfully diversified it’s operations.Listed in NYSE.Considered as a pioneer in usage of internet

services.Aggressive and innovative marketing

strategies.

Continue…WEAKNESSPrimarily targets upper middle class and

upper class of the society.Higher service charges.Poor customer care/serviceFocus only on high end customersTransaction cost.

Continue…OPPORTUNITIESNew IT & ITES companies Dissatisfied customers of other BankBusiness advising for smaller players Expanding business to the middle and lower

income groups.

Continue…THREATSDissatisfied customersEver improving nationalized bankAdvent of MNC banksMore and more banks are coming up.