How To Successfully Sell Your Expertise Wth Empathy

© Copyright Tad A. Dawkins 2004 1

Welcome !


Mission

Profitably deliver an exciting experience for travellers

Provide a range of CDs, DVDs and leisure products


Proposed Location


Front


Other Views


Annual Profit

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

2005 2006 2007


Margins

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

2005 2006 2007

Sales

Gross Margin

Net Profit


Yearly Sales

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

2005 2006 2007

Blank Cassettes & CDs

Music CDs

Music DVDs

Music Cassettes

CD & Cassette Players

Cameras & Palmcorders

Accessories

Music Cassettes


Objectives

Gross Margin 0f 41% in 2005

US $6700 per square foot in 2005

15% Annual Sales Growth


Approach

Sell travellers a memorable experience, not a commodity

Generate excitement and delight


Marketing Strategy

“Live and direct” in kiosk reggae music celebrity autograph signings

Sean Paul, Shaggy and 30 other big names already signed up

Surprise giveaways

Targeted advertising


Marketing Strategy

Target fashion conscious under 35 age group (70% of customers)

Maintain broad enough range to meet the tastes of older travellers


Endorsed By Sean Paul

Reggae Grammy Award 2003

MTV Europe, Best New Act Award 2003

Top of Billboard Year End Reggae Artist and Reggae Album Charts 2003


Supported By Shaggy

Reggae Grammy Award 1995

#1 New York Reggae Chart 2003


Reggae, fun and fashion

“Puma and Jamaica are a perfect match for a global collaboration.

Jamaica’s history, culture and spirit complement PUMA’s trademark style”

Stephen Cocca,PUMA Marketing Manager, 2003


“Win-Win”

Boost export earnings

Promote the tourism product

Strengthen global brand

Complement MBJ’s transformation plans

Economy & Finance

How To Successfully Sell Your Expertise Wth Empathy