WELCOME TO HARRIS INTERACTIVE’S FINANCIAL SERVICES TEAMHarris Interactive’s UK Financial Services Research team combines expertise in finance with our rich heritage in market research, to provide leading companies in the financial services industry with the critical knowledge they need to make sound, strategic business decisions.

Our Financial Services team is staffed by individuals with a great deal of experience in the sector and who combine agency experience with time spent on the clientside.

Drawing on our comprehensive financial sector knowledge, business understanding and research expertise, we can provide advice and guidance that makes a difference to our clients’ bottom line performance.

CuRRENT CHALLENgES FOR THE INduSTRy

Increasingly savvy customers

Education for the masses (eg. Martin Lewis)Finance in the mediaAccount switching

Maintaining/increasing market share

Developing new innovative products to keep customers engagedBuilding customer loyalty and retention managementIncreased competition from other non-traditional organisations expanding their service offering eg. supermarkets, Post Office

Increased regulation Treating Customers Fairly initiativeRetail Distribution ReviewTightening credit regulation that threatens revenue streams

Re-building trust in financial institutions

Negative perceptions of financial institutionsRevolving landscape following mergers/acquisitionsImproving customer serviceConcerns around the security of customer data

challenges considerations

HOW WE’VE HELpEd FINANCIAL SERVICES COMpANIES

Retail bankingDetermined • the target audience for new product propositions and their proposed entry into the financial market, helping to successfully position the product going forwardGenerated • customer views from a bespoke monthly panel to help guide strategy and product development across various areas of the business

insuRanceEnabled • individual companies within home and motor insurance syndicates to improve key areas of the claims service, as well as gauge relative performance in the marketplaceHelped • a client achieve a competitive advantage across countries within high level corporate insurance by revealing where they needed to focus their attention in order to compete with the stronger players

investment & commeRcial bankingDelivered • a bi-annual customer satisfaction programme, demonstrating the factors that drive acquisition, retention and the decision to leave a bankMonitored • key brand measures as part of an on-going tracker for a major global investment bank

PRivate banking / wealth managementDesigned • a programme of global research to fully understand target motivations and provide content for the construction of the brand and probe the feasibility of a single global brandHelped • define a motivating and differentiated positioning for the brand and explored potential routes for new products and service propositions

aggRegatoRsHelped • a leading price comparison site to understand market place dynamics, along with measures of performance for itself and amongst leading competitors

cRedit caRds & Payment seRvicesValidated • the impact of different product features, benefits and branding upon the credit card marketHelped • to mitigate the risk of attrition when migrating customers to new brands of credit card

RegulatoRy bodies / tRade associationsGathered • in-depth information to help a regulator understand which communication channels were effective in fulfilling its fundamental role of educating and improving member understanding and providing good practice solutions suitable for publication

HOW WE’VE HELpEd FINANCIAL SERVICES COMpANIES

INduSTRy CONTRIbuTIONS & ExpERTISE

Monday, February 8, 2010METRO 13

The government will soon increase

foreign aid from £5.5bn to £7.8bn. Is

this enough? (All figures in per cent)No7

Yes43

It’s toomuch

50

The government has pledged

£18m of aid for Haiti.Is this enough? No

15

Yes58

It’s toomuch

27

Yes it isNo it isn’tDon’t know

552222

432730

Male

492526

Total Female

We should spend the money at

home to relieve poverty

YesNoDon’t know

651619

601624

Male

621622

Total Female

We should spend the money at

home to improve public services etc

YesNoDon’t know

641520

522028

Male

581824

Total Female

How concerned are you about

the situation in Haiti?

Not at allNot muchA bitVeryExtremely

Don’t know

8153925112

283730194

Male

5113828153

Total Female

Are we feeling charity fatigue?

Foreign aid fordeveloping countries is a

bad idea because it can be

misused or diverted

Cut aid budget to spend

more here, say Britonsby Aidan Radnedge

HALF of Britons want less money

spent on overseas aid – despite most

supporting the multi-million-pound

response to the Haiti earthquake, a

Metro Harris poll suggests.

Britons have donated more than

£60million to relief efforts in the dis-

aster-struck Caribbean country.

But half of people believe the gov-

ernment’s £7.8billion annual foreign

aid budget is too high and even more

think the money should be spent at

home instead. The government has

committed £7.8billion to foreign aid

for 2010-2011, up from £5.5billion in

2008-2009.However, aid workers have urged

people not to see overseas relief efforts

as wasted money.

According to the Harris Interactive

poll for Metro, half of those asked

were also opposed to giving cash to

developing countries, because they

feared the money would be misused

or diverted elsewhere. Only 25 per

cent of people disagreed.

Almost two-thirds suggested it

would be better for Britons to offer

expertise instead of cash, helping

build hospitals, schools and other in-

frastructure.Six out of ten people thought the aid

aimed at foreign countries should be

hoarded and spent in Britain instead.

Some 62 per cent wanted it spent on

relieving domestic poverty, while 58

per cent suggested using it to improve

public services and infrastructure.

More men than women thought the

emphasis on overseas aid was too

high at 57 per cent, to 43 per cent.

Those aged 16 to 24 were the least

likely to agree, on 34 per cent.

Yet most did approve of the £18mil-

lion allocated by the government to

the earthquake in Haiti.

Haiti charity CDhits stores today�

THE Haiti charity fundraiser

single put together by Simon

Cowell finally hits shops today.

The cover of REM’s Everybody

Hurts features 21 artists

including Rod Stewart, Susan

Boyle and Kylie Minogue. VAT

on the record has been waived

by the government – and REM

have donated their royalties to

the cause. Proceeds will besplit

between the Disasters

Emergency Committee and the

Helping Haiti campaign. Up to

200,000 people are believed to

have died as a result of the

January 12 quake, with

thousands more left homeless.

I nearly didn’t make itONE of the first Haitians to fly to

Britain since last month’s devastating

earthquake said yesterday how lucky

he was to be alive. James Alcime, who

has come to London to take part in the

OneYoung World Conference, told

Metro how he almost did not make it

out of the capital Port-au-Prince.

‘A few minutes before the earthquake

my father rang and I went outside to

take the call. Then it struck and my

family’s house was destroyed. I was

very lucky,’ the 23-year-old business

student said. Mr Alcime also said he

was amazed by the scale of the relief

supplies heading to his country and

was confident the nation could recover.

The OneYoung World conference,

dubbed theYoung Davos, sees 1,500

young people from around the world

debating the biggest challenges facing

the planet.

metro article on cutting aid budget to spend more here (February 2010)

harris ageing and pensions research brochure

the importance of trust – marketing week Feature (April 2009)

Financial times article on central bankers under fire (February 2009)

CLICK TO SIgN up TO OuR FINANCIAL SERVICES NEWSLETTER – VIEWpOINT

MEET THE TEAM

Liz Canavan

Emma Cartwright

Fascinated by what makes people tick, and how research can help clients get to the heart of buyer behaviour”

“dedicated to understanding your needs to deliver insightful research”“

Focussed on helping organisations develop new products and services”

“

Mark Foran

dedicated to providing research which gives clients clear signposts for the next steps on their journey”

“

Farzana Badar

Meet the teaM

Dedicated to providing clear customer insight”“

Michael Worledge Tim

KitsonLynn

TweedaleRaymond Piombino

“Enthusiastic about smartly presented results that give clients real food for thought”

“Enthusiastic about working with a consultative approach and delivering to the highest achievable standards”

Determined to deliver high quality research

“”

MEET THE TEAM

“enjoys working in partnership with clients and delivering results that can be easily acted upon”

“keen to provide excellent business solutions to our clients’ problems”dedicated to making

working with us a pleasurable experience”“

“Focussed on delivering actionable research findings within an industry and marketing context”

Jo Iaconianni

Phil

Brooks

Peter Shreeve

Janet Blackburn

The team has a total of 163 (an average of 14) years’ experience in market research

As well as being industry experts, we are also customers! Between us, we hold products from many providers, including:

Between us, we have conducted research in 65 countries in the last 12 months

HARRIS INTERACTIVEFAST FACTS

Frances Green

Susan Vidler

HOW yOu CAN REACH uS

For more information on financial services research contact: Susan Vidler – Head of Financial Services Research – svidler@harrisinteractive.com Frances Green – Financial Research Director – fgreen@harrisinteractive.comPeter Shreeve - Senior Consultant Financial Services Research - pshreeve@harrisinteractive.com

Call +44 (0)161 615 2300 , or visit us at – www.harrisinteractive.com/europe/industries_new_financial.asp

BRAND & MARKETING COMMUNICATIONS | CUSTOMER LOYALTY/RELATIONSHIP MANAGEMENT | NEW PRODUCT/SERVICE DEVELOPMENT MARKET SEGMENTATION | ATTITUDE & USAGE | SYNDICATED RESEARCH | EMPLOYEE RESEARCH

committed to designing research solutions that are realistic, cost effective and get to the heart of the issue

“”

enthusiastic about delivering clear, relevant, actionable insights

“”