Presented BY:

Roll No.-2015101PGDM(2015-17)

Name of the company: Globe Capital Market Ltd.

Year of the Establishment: 1994

Headquaters : Globe Capital Market Limited612, Ansal Bhawan, 16, K. G. Marg ,Connaught Place, New Delhi-110 001 (India)

Nature of Business: Service Provider

Services: Commodity, Equity, Currency,Derivatives, IPO, Mutual Fund

Website: http://www.globecapital.com/

Slogan: Money must grow

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About the Company

More than 3000+ representative offices across 400+ locations in India

20+ years of existence

27 years of management experience

11 India Exchanges memberships

2 International Exchanges memberships (London and Dubai)

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close competitor More & more players are

entering in this domain Stock market is very

volatile, risk involves is very high.

Clients are not fully aware about the share market

Less focus on customer retention

Less Exposure

Strengths: Big client base Transparent Online as well as offline

trading User friendly tie ups with

Citi bank

Strengths Weakness

Threats

Diversification Product modification Improve web based trading Provide competitive

brokerage

Opportunities

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To study the investment pattern of investors.

To study the investment decisions of different social class investors (in term of age group, education, income level etc.)

Examine the factors before the making the investment

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Primary Data

Example: By Questionnaire method, Telephonic Interview method

Secondary Data

Example :By websites, by public researches, by newspapers, by library, by magazines etc.

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7

0

20

40

60

80

100

Male Female

(%) OF INVESTOR

(%) OF INVESTOR

Interpretation

From the above graph, it is clear that 82% of the total

respondents are male and only 18% of the total respondents are

female.

GENDER (%) OF INVESTOR

Male 82

Female 18

TOTAL 100

What is your gender?

8

0

5

10

15

20

25

30

35

40

45

Less

than 25

years

25 to 45

years

45 to 65

years

More 65

years

(%) OF INVESTOR

(%) OF INVESTOR

Interpretation

From the above graph, it is clear that 13% of the respondents belong to

less than 25 years age group, 44% belong to 25 to 45 years age group,

38% belong to 46 to 65 years age group and only 5% belong to more than

65 years age group.

AGE GROUP (%) OF INVESTOR

Less than 25

years

13

25 to 45 years 44

45 to 65 years 38

More 65 years 05

TOTAL 100

What is your age group?

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26%

18%43%

3%0%10%

(%) OF INVESTOR

Salaried Professional Business Owner

Student Housewife Retired/Pensioner

Interpretation

The Occupation status show 26% of investor are Salaried, 18% of investor

are Professional, 45% of investor are Business Owner or Business Man,

03% investor are student, and 00% are Housewife and Retired

people/Pensioner.

YOU ARE (%) OF INVESTOR

Salaried 26

Professional 18

Business Owner 43

Student 03

Housewife 00

Retired/Pensioner 10

TOTAL 100

You are?

Majority of investors are male and minority of investors are female

Majority of investors belong to business owner

Generally investors are expect 10% to 20% return

Generally want to invest for 1 to 5 years period

Investors are not totally aware about of share market

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In Globe Capital Market Limited the majority of investors are male .

And we can see that 25 to 45 years age group investors are active age group because they are risk seeker i.e. they are risk tolerant investors and they have the ability to invest more funds into the stock market with high risk.

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It is recommended that investor’s decision should be based on their broker advice.

There should be a regular SMS updates to the investors regarding their investment.

Globe Capital Market should expand its business by setting up of new branches in various places where they have lot of clients.

Globe Capital Market Limited should start giving advertisement in business newspaper and in business magazine.

Client awareness program has to be conducted.

At last the survey concludes with more requirement of financial advisor who provides more knowledge to the investors regarding various avenues.

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