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Export companies Export share
10 %
90 %
Globalization = increasing competition
3
80%
90%
100%
110%
120%
130%
140%
150%
160%
170%
2000 2005 2008
Change in expenditure on R&D as % of GDP (baseline 2000) China
Republic ofKorea
Denmark
EU15
United States ofAmerica
United Kingdomof Great Britainand NorthernIreland
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
EU15(average)
EU15(averageexcl. DE,FR & UK)
DENMARK CHINA,PEOPLE'S
REP.
BRAZIL INDIA
Patents granted, % of all patents granted by USPTO
2000 2005 2010
Brazilian
cow skin
Tanned in
Indonesia
Shoe production
in China
Leg sewed
in ItalyShoe sold
in the US
Increased trade regulation- Global supply chains produce complex regulation
4
Globalization =
increased
competition
Too few exporting
companies
Increased trade
regulation
Challenges
Selvskabte formuer udfylder 27 ud af 50 pladser på listen
6
Better access to global growth
• Globalization has made export and international expansion easier and lowered transaction costs
However, there are also opportunities
Selvskabte formuer udfylder 27 ud af 50 pladser på listen
7
Better access to global growth
• Globalization has made export and international expansion easier and lowered transaction costs
Global demand for Danish clustercompetencies
• Danish technology is well positioned regardingfuture global scarce ressources
However, there are also opportunities
Selvskabte formuer udfylder 27 ud af 50 pladser på listen
8
Better access to global growth
• Globalization has made export and international expansion easier and lowered transaction costs
Global demand for Danish clustercompetencies
• Danish technology is well positioned regardingfuture global scarce ressources
The middle class is growing
• In 2030 the middle class will make up 1,2 billion of the worlds population – in 2005 that numberwas 400 million
However, there are also opportunities
Commercial
knowledge
Political AccessGlobal
network
Counseling
Who are we – how can we help?
The Trade Council contributes to
value, growth and knowledge in
Denmark through Global Counselling and Partnerships
Our mission?
DKK 30 billion in
increased export
1.050 Jobs
DKK 30 billion in
increased export
1.050 Jobs
High value – 67 %
DKK 30 billion in
increased export
1.050 Jobs
High value – 67 %
Extensive outreach –
7.500 customers in 2015
DKK 30 billion in
increased export
1.050 Jobs
High value – 67 %
Extensive outreach –
7.500 customers in 2015
High employee satisfaction
DKK 30 billion in
increased export
1.050 Jobs
High value – 67 %
Extensive outreach –
7.500 customers in 2015
High employee satisfaction
Effective
knowledge sharing
16
17
The Trade
Council
CompaniesIncreased export sales, innovation counseling,
raising capital
Ministry of Finance
own financial contribution 25%
Trade organizationsStrategic partnerships
ParliamentGrowth and job creation
Board of Directors
Value and outreach
The Government
Government platform etc.
Global Growth
• Help companies – not least SMEs – to start up and grow on export markets
Global Public Affairs
• Help companies understand and deal with risk, corruption, public/private stakeholders, and CSR on export markets
Innovation
• Help companiesget from idea to product drawingupon capitaland expertisefrom worldleadinginnovative clusters
Invest in Denmark
• Attract foreigncompanies to leading Danish clusters
18
4 business Areas
GLOBAL PRESENCE
THE MINISTRY OF FOREIGN AFFAIRS
Embassies (74)
Multilateral representations (8)
Representation offices (6)
Consulate General (4)
Trade offices w visa department (9)
Other trade offices (7)
Innovation centres (6)
20
250 advisors,
including 120 sector specialists
At 60+ markets
TC employees
21
0
50
100
150
200
250
Locally employedstaff
Posted staff
Staff inCopenhagen
22
Regionally linked
The Trade Council
Regional departments
Local business service
Entrepreneurs and companies
Food, agriculture
ICT
Furniture, design,
fashion and textiles
Health
Energy and
environment
Construction and
architecture
Strong sector competencies
Innovation
Innovation
Innovation services
Innovation
Technology search
Innovation services
Innovation
Technology search
Match-making
Innovation services
Innovation
Technology search
Match-making
Conferences, workshops, seminars
Innovation services
Innovation
Technology search
Match-making
Conferences, workshops, seminars
R&D, recruitment, talent dev.
Innovation services
Innovation
Technology search
Match-making
Conferences, workshops, seminars
R&D, recruitment, talent dev.
Innovation network
Innovation services
Innovation
Technology search
Match-making
Conferences, workshops, seminars
R&D, recruitment, talent dev.
Innovation network
Business innovation
Innovation services
Innovation
Innovation inspiration
tour
Technology search
Match-making
Conferences, workshops, seminars
R&D, recruitment, talent dev.
Innovation network
Business innovation
Venture capital
consulting
Innovation services
Innovation
Innovation inspiration
tours
Technology search
Match-making
Conferences, workshops, seminars
R&D, recruitment, talent dev.
Innovation network
Business innovation
Venture capital
consulting
Innovation services
5500Unique companies we
advised in 2011
5500Unique companies we
advised in 2011
42%were SME’s
5500Unique companies we
advised in 2011
42%were SME’s 1300
Jobs created through
invest in Denmark
5500Unique companies we
advised in 2011
42%were SME’s
105Joint export promotion
campaigns
1400 companies
(800 SME)
1300Jobs created through
invest in Denmark
5500Unique companies we
advised in 2011
Approx. 30billion. DKK in expected
additional export over a
three year period
42%were SME’s
105Joint export promotion
campaigns
1400 companies
(800 SME)
1300Jobs created through
invest in Denmark
Customers in every industry
Energy and environment; 22,0%
Food and agriculture; 10,0%
Furniture, design, and fashion; 12%
Health; 11%ICT; 11%
Machinery industry; 6%
Public insitutions; 2%
Service, 10%
Outsourcing; 3%
Transport and logistics; 2%
Construction; 9%
40
Distribution of services
Market Intelligence/Market Access
47%
Incubator1%
Other commercialconsulting
18%
Recruitment2%
Joint export promotion campaigns
16%
Publications2%
Global Public Affairs7%
Innovation services4%
PR activities3%
41
Free of
charge
services
Chargeable
services
SME
funding
Services
Services
Hotline WebsiteTechnical
export advice
Referral to local
counselling
Individual
counselling
Globalize
Services
Global growthRecruitment IncubatorPartner
search
Market and
customer
analyses
OutsourcingJoint export
promotion
campaigns
Services
Global growth
Global public
affairs Risk
handling
!Stakeholder
management
Intelligence
monitoring
Commercial
diplomacy
CSR Base of
pyramid
Recruitment IncubatorPartner
search
Market and
customer
analyses
Trade policy
OutsourcingJoint export
promotion
campaigns
Services
Innovation
packages
Export
preparation
Export start VitusExport start
growth
Vitus growth
Joint export
promotion
campaigns
Innovation
camps
Services
Get off to a good start
First steps on the market
Retention and
development of the market
Challenges on the market
Export
preparation
Export start Outsourcing CounsellingInnovation
Get off to a good start
Trade
barriers
Technical
export advice
Counselling
First steps on the market
Joint export
promotion
campaigns
Export start Establishment Global public
affairs
RecruitmentMarket
analysis
VitusFinance
Retention and development of the market
Joint export
promotion
campaigns
Establishment Global public
affairs
RecruitmentMarket
analysis
Finance
CSR
Partner search
Challenges on the market
Global public
affairsDebt
collection
CSRAnti corruption
!
Trade barriersTechnical
export advice
