Should Your Business be Blogging?

Businesses are finally beginning to adopt blogging into their overall

communication strategy. Why should you blog? Why should you change? Why should you take the risk? Here are 3 Key Elements of blogging every

business should keep top of mind.

Thought Leadership

1. Thought Leadership is…

Building a reputation in the industry that is recognized and

respected. People rarely spend money or invest in a product or

service if they don’t trust the people behind it. Growing your blog is growing your network!

VoiceVoice

2. Voice is

Communicating your dreams, goals, strategies, triumphs and

failures transparently to customers and prospects. People

recognize marketing spin when they see it, what they want is

authenticity.

Fear

It’s not a strategy!

3. Fear is

The inability to move forward due to the lack of faith in your company’s

ability to fend off competition or conquer mistakes. Fear is not a

strategy. You will never move as fast looking behind you as you will ahead

of you.

The Marketing Technology Blog

http://www.douglaskarr.com

Douglas Karr

doug@douglaskarr.com

317.412.5660