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NES anniversary celebration is a complex event which embraces a long period of time and various activities. During the whole year we hold these activities at different venues in different cities and countries. Literally, the whole world is celebrating our anniversary! In order to plan this large-scale action clearly, the Coordinating Committee approved a Conception of the celebration
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NES 20th Anniversary Celebration: Conceptual Framework - 1 -
Modern Economic Education and Research in Russia since 1992
NES 20th Anniversary Celebration: Conceptual
Framework
NES 20th Anniversary Celebration: Conceptual Framework - 2 -
Modern Economic Education and Research in Russia since 1992
CONTENTS
Conceptual framework and the main theme of the NES 20th Anniversary Celebration ......... 3
Main Management Divisions ................................................................................................... 4
Main Principles ...................................................................................................................... 5
Planned Activities .................................................................................................................. 6
The Role of the Coordinating Committee ................................................................................ 8
Working Groups ..................................................................................................................... 8
Alumni Reunion ..................................................................................................................... 9
Guest List ............................................................................................................................ .9
Attachments
Attachment 1
The list of 2012 activities dedicated to the School's 20th Anniversary…………………………..11
Attachment 2
Expense reimbursement policy ……………………………………………………………..……….13
Authors: Zarema Kasabieva
Maria Savushkina
23.07.2012 NES 20th Anniversary Celebration Conceptual Framework - 3 -
Modern Economic Education and Research in Russia since 1992
The main theme of the NES 20th Anniversary Celebration
To ensure successful organization of the anniversary celebration and to work out a unifying
framework, it is necessary to set up the main theme that would be key for the entire pre-
celebration period and that would correlate with the NES mission and vision.
Theme:
20 years of Modern Economic Education and Research in Russia
It is also necessary to decide on the title of the research conference held as part of
celebration activities.
“The NES 20th Anniversary Conference”
The theme description, along with the School logo adapted for the 20th Anniversary, must
appear at all events planned for the entire calendar year 2012 and in all printed and digital
publications of the School.
Furthermore, it is recommended that the 20th Anniversary theme and, where appropriate, the
School’s logo be used by all NES faculty and staff in their correspondence (placed at the bottom
of their letters as part of signature).
The following activities should support the annual anniversary theme:
Message(s) of the school’s rector (vice-rectors) listing facts and general statistics for the
last 20 years (video to be posted on the website) + letter (invitation) to the broad circle of
the School’s stakeholders;
A 2-day conference to be held on two celebration days of 14 and 15 December 2012
with the agenda directly related to the annual theme and NES. There will be two round
tables held as part of the Conference: one on current issues of economic policy, the
other on modern challenges in the field of higher education (tentatively, in cooperation
with Skolkovo, Higher School of Economics);
Lectures, seminars, open discussions related to modern economic issues (which is
already actively carried out by NES); (please refer to Attachment 1);
Meetings with NES alumni, including those holding positions in corporate management,
and opportunities to discuss financial and economic matters (according to the plan of
Alumni Relations Center; broaden the usual scope of these activities at NES);
Statistical portfolio preparation;
NES 20th Anniversary Celebration: Conceptual Framework - 4 -
Modern Economic Education and Research in Russia since 1992
*For instance, the number of alumni for the past 20 years (statistics,
percentage of alumni in the government and other state structures and in the commercial sector,
participation of students and alumni in the public and social life of the country (city);
Content development of statistical reports based on aggregate data; work out
Staff members responsible for statistical reports and materials preparation:
- Faculty and staff;
- Alumni;
- Events;
- Fundraising;
Preparation of External Communications Department press releases;
Preparation of a series of materials characterizing the main achievements of the School
in all key directions of development and implementation of the mission (Exhibition).
Social events
NES Basketball Challenge March 2012
Photography exhibition (competition) with photographs of graduation groups and
milestone events hosted by NES over the last 20 years; (or, an exhibition of photography
by alumni and students organized jointly by Alumni Office and Students council). It could
be placed inside the School’s or CEMI’s premises. With the help of Irina Uspenskaya,
could be arranged at the Moscow House of Photography (O. Sviblova);
NES Economic Start, dedicated to the 20th Anniversary of NES; various target groups
invited; September 2012;
Charity concert by alumni performers and their children; invite children from Obidimo.
At the same time – a fair of handmade articles and drawings. The contributionsto be
used for charity projects. Responsible parties – charity committee NP. September –
October 2012 (то bе confirmed).
Main Management Divisions
Management divisions involved in the preparation to the School anniversary celebration –
Coordinating Committee and working groups
NES 20th Anniversary Celebration: Conceptual Framework - 5 -
Modern Economic Education and Research in Russia since 1992
Coordinating Committee – management division responsible for the
basic ideological development of the event.
Working groups – teams responsible for performing theactual work and reporting its results to
the managing committee.
Coordinating Committee = NES Executive Committee
From the resolution of the Executive Committee dated 26 October 2011
“Form the Coordinating Committee in order to prepare the NES 20th Anniversary Celebration,
and include all members of the NES Executive Committee into the Coordinating Committee.
Appoint Z.Yu. Kasabieva the chair person of the Coordinating Committee”:
S.A. Anatolyev
O.P. Budjko
A.P. Goriaev
S.M. Guriev
Z.Yu. Kasabieva
G.M. Okhramenko
Yu.E. Selukova
K.I. Sonin
Organizing Secretary – O.S. Suchkova (project manager)
Working groups (Attachment 3)
Pursuant to the resolution of the Executive Committee, the following working groups were
created:
1) WG for contents (theme, program, scenario, conference);
2) WG for financing (fundraising, budgeting, expense reimbursement policy);
3) WG for IT support and equipment supply (delivery of equipment, roll up stands,
appliances, IT support);
4) WG for logistics (registration, visas, tickets, accommodation, event management,
transportation);
5) WG for PR & Marketing (media relations, website section dedicated to the 20th
anniversary, movie, stories from NES life, presents, publications).
Main Principles
1. All activities carried out throughout the entire year need to show and promote the
mission of the School – modern economic education and research for the Russian
society, business, and state;
NES 20th Anniversary Celebration: Conceptual Framework - 6 -
Modern Economic Education and Research in Russia since 1992
2. Recognition and honoring of the School’s key historical milestone dates, for example,
the founding of the School, opening of the Master’s program, creation of the Center for
Modern Research, Outreach Center program, international recognition of the modern
academic Master’s program, expansion (opening of the MiF and BAE program –
celebration of MiF’s 5th anniversary BAE’s1st anniversary), corporate training,
international labor market recruiting, publications, alumni, etc.;
3. The 20th Anniversary of NES is an additional opportunity to tell about oneself and one’s
role in public life, including professional circles; a special PR plan needs to be drawn up;
4. The NES celebration will enable the expansion and reinforcement of networksand will
improve communication (among alumni, state and private structures, etc.);
5. This is usually preceded by an informational campaign, and a fundraising event
(campaign) is recommended after celebration. We will start the campaign straight away
“Your gift for the School on its 20th Anniversary…”
Planned Activities
During the year, key events are usually scheduled and added to the general NES
calendar (on the website). The banner might be marked “Celebration of 20th Anniversary of
NES, 13–15 December 2012. See the events calendar!”. The banner would lead further to
the NES calendar showing what is scheduled for this month. Placement in social networks is
mandatory. A separate group dedicated to the celebration of the 20th Anniversary is being
created in Odnoklassniki. Place the banner “XXXXX days left before the Anniversary!!!”
Events can be divided into three groups (by target groups stated in the mission) –
society, business, and state. For each of the target groups a separate communication
strategy needs to be developed and relevant materials should be prepared.
A separate page dedicated to the 20th Anniversary of NES should be created on the
School’s website. The page will not only reflect all celebration activities, but allow
crowdsourcing as well. Banner – “XXXXX days left before the celebration” (as of 10 March
2012 – 40 weeks). Links in Odnoklassniki to the group of the 20th Anniversary of NES
Proposed minimal structure of the website section: (similar to https://20.ceu.hu/)
Rector’s (President’s) Message;
Events Calendar;
NES 20th Anniversary Celebration: Conceptual Framework - 7 -
Modern Economic Education and Research in Russia since 1992
Materials (documents) related to the anniversary (poll results,
new polls, for example http://sites.nes.ru/events/20th-anniversary-survey, White Paper,
press release, etc.) - (possibly using login/password – in which case an internal platform
could be used);
Fundraising campaign – your gift to the School on its 20th Anniversary! (Can I give you
anything besides love?);
Anniversary campaign update (press release, media coverage, blogs, recollections, key
achievements over the last 20 years by divisions and academic programs);
Development strategy until 2015;
MiF celebrates its 5th Anniversary!!!
Professors’ publications for the last 20 years;
Congratulations on milestone dates and birthdays;
Snapshots / videos 1992-2012;
Visual symbols
Printed materials (logos, reports, informational bulletins, etc.) may include a reference to
the 20th Anniversary of NES; for example, the logo would be followed by the inscription:
“20th Anniversary of NES”, or “We are 20 years old!”;
It is important not to change the NES logo, only add an element that would highlight the
date. Example: it could be simply a figure “20,” or a palm branch, etc.
Memory album of photographs illustrating the School’s funding history, graduations and
NES milestone events;
Souvenirs (teddy bears in multi-colored T-shirts inscribed “I love NES”, medals,
postcards, badges, ball-pens, T-shirts, etc.) with anniversary symbols (best symbol and
design competition) may be also ordered and sold (presented) throughout the year;
Competition for the School’s emblem (the seal);
Participation of different target groups
Students
Extensively deploy students as assistants and participants of the event. The key
coordinating role is assigned to Coordinator of academic and student affairs and to program
coordinators. It is important to maintain an open dialogue with them about the activities
aimed at the target audience of students and society in general. Student council (with
representatives from all academic programs) is to be responsible for the preparation of the
anniversary skit at the Reunion, and for volunteering. Reconcile class schedule with
celebration dates.
NES 20th Anniversary Celebration: Conceptual Framework - 8 -
Modern Economic Education and Research in Russia since 1992
NES faculty and staff
Professors are members of Coordinating Committee and/or workgroups and, therefore,
immediate participants to making decisions and (or) arrangements of events. Professors
take part in organization and holding of the research conference. Additionally, professors
are engaged as participants to numerous events listed in the NES calendar (depending on
the topic), for example, with a report or a welcome speech dedicated to the 20th Anniversary
of the School. They prepare a skit for the 20th Anniversary.
NES alumni of previous years
As with the student audience, it is necessary, to make provisions for, discuss, and receive
feedback from NES alumni. In this respect, the Alumni Relations Center maintains the key
role. Discussion of themes and scheduled events will be organized during alumni meetings
andNP board meetings digitally, as well as via Internet polling. Ideas and themes can be
also collected (which is being done already) in “NES Alumni and Friends in social networks”
sections. Practically, the third evening of the celebrations will be the GALA REUNION...
In addition, a fundraising campaign will be held – “Your birthday gift for the School.” The
goal is to increase the involvement of alumni to 25% and to push the campaign “degree” to
$500,000.
The Role of the Coordinating Committee
The Committee’s goals and objectives:
Approve and endorse the Conceptual Framework* of activities for the NES 20th
Anniversary Celebration;
Approve the key theme;
Design and approve the action plan for celebration arrangements and monitor its
implementation. Hold working group meetings at least every month;
Approve the logo and symbols (design) for the materials;
Outline the scope and scale of events (date, number of days, number of people, target
audience, etc.); 1
* The Framework will serve as a key document, detailing and coordinating all anniversary activities.
1 Prior to questioning of all divisions with regard to the lists of invitees, the estimated number of invitees
for the event is
2380 persons (total) 1730 (in Russia) 650 (abroad)
NES 20th Anniversary Celebration: Conceptual Framework - 9 -
Modern Economic Education and Research in Russia since 1992
Approve and endorse the resource requirements (dates,
auditoria and halls to book, scope of work for the relevant working groups);
Approve and endorse participants and plans for working groups;
Endorse the budget for events;
Endorse a number of policies (for example, the expense reimbursement policy,
Attachment 2, the informational materials design approval policy).
Working Groups
Working group are organized according to their objectives and their target audience.
Key objectives:
Implement the approved action plan in compliance with the schedule and the
approved budget;
Prepare the implementation plan, calculating resource requirements and budgeting
the event;
Monitor the implementation of the plan, reporting.
Alumni Reunion
On 15 December 2012, the Alumni Reunion is to be held. The alumni living abroad are self-
organized. I think they will support the idea to dedicate their next running marathon or
meeting to the upcoming celebration. A sort of marathon is possible around the continents
where NES alumni live and work, which is to be finished in Moscow as part of the official
celebration. They could send videos and photos about their meetings.
Meeting in a business format (with representatives of commercial firms invited)
The ceremony of Alumni Association Award
Gala concert (skit) and party
NES 20th Anniversary Celebration: Conceptual Framework - 10 -
Modern Economic Education and Research in Russia since 1992
Guest List
Responsible: A.Mikhalitsyna
The following key NES stakeholders are included in the database:
Faculty
Students from all programs
Alumni
Visiting professors 1992-2012
Staff 1992-2012
Sponsors
Partners
Members of IAB, Board of Directors, Board of Trustees.
Please send additional information.
NES 20th Anniversary Celebration: Conceptual Framework - 11 -
Modern Economic Education and Research in Russia since 1992
Attachment 1
List of 2012 activities dedicated to the Schools 20th Anniversary
(Highlight the events directly related to the NES 20th Anniversary Event)
2012 Event
February, 17th
February, 24th
Round table with employers;
First in this season lecture from the NES new course “Questions to Economists” supported by Ernst & Young;
March, 12th
March, 14th
March, 21th
March, 25th
March, 28th
March, 30th
Round table “Career in Public Sector: pros and cons”
The course “Economic Policy” (first lecture): Sergey Guriev: “Economic Goals
of the New Presidency;
Lecture “Economics of Health” Irina Denisova;
20th
NES Anniversary Basketball Challenge;
Lecture “How to Trade Human Kidneys. Today. Now.” Andrey Bremzen.
Polytechnic Museum;
Round table “Career opportunities in think tanks”
April, 11th
April, 12-13th
April, 25th
Lecture “Eurozone. Anatomical Pathologyst’s Report”, Konstantin Sonin;
Annual research conference (students);
Lecture “From Bill Brauder to Alexey Navalny – the History of Shareholder
Activism in Russia”, Sergey Stepanov;
May, 16th
May, 17th
May, 19th
May, 19th
May, 20-24th
May, 23th
May, 30th
Lecture “Is the World Facing the Second Great Depression”, Konstantin
Styrin;
NES Alumni Reunion in Washington, DC;
NES Alumni Reunion in New York;
NES Alumni Reunion in Palo Alto;
Workshop with D. Nort – B. Veingast “Institutes, Development, and
Interest Groups”, Higher School of Economics;
Lecture “Internet and Elections”, Ruben Enikolopov;
Lecture “Obama or not: USA Foreign and Internal Policy after the Presidential
Elections”, Shlomo Weber;
June, 8-9th
“The International Conference on Macroeconomics and Monetary Policy”,
organized by Higher School of Economics, New Economic School and
Northwestern University;
NES 20th Anniversary Celebration: Conceptual Framework - 12 -
June, 17th
June, 18th
June, 20-22th
June, 30th
IV NES Football Tournament;
Lectures by John Campbell, Professor, Harvard University;
Zvi Griliches Memorial Lectures, Ariel Rubinstein, Professor, Tel Aviv
University;
NES Alumni and Friends Summer Bliss Boat Trip;
July, 6th
July, 14th
– August, 3th
July, 21th
July, 25th
– August, 8th
The 19th
NES Commencement Ceremony;
“Morden Literature, Politics and History of the USA”. The first NES Summer
School at the University of Texas in Austin;
Lecture “Economics of Beauty and Happiness”, Sergei Guriev;
NES Summer School in Nizhniy Novgorod;
September, 4th
Before September, 20th
The start of the 21st academic year: NES Welcome Party
Traditional NES Charity Run, New Economic Start 2012;
October , 10-17th
October , 18-19th
October , 18-20th
NES in 360 Festival;
Conference “International Cooperation in Times of Global Crisis: Views
from G20 Countries”;
The III International Conference of the Russian Association of Higher Education
Researchers devoted to the 20th
Anniversary of HSE and NES;
December, 10-12th
December, 13-15th
The final winter seminar of the faculty development project (ReSET) HESP;
CELEBRATION of the NES 20th
Anniversary
December 13 - Opening Ceremony
December 14:
09.00 -17.00 - The NES 20th
Anniversary Conference
19.00 - 24.00 - Formal dinner devoted to the NES 20th
Anniversary;
December 15:
09.00 -16.00 - The NES 20th
Anniversary Conference
17.00 -24.00 - Alumni Gala Reunion
NES 20th Anniversary Celebration: Conceptual Framework - 13 -
Modern Economic Education and Research in Russia since 1992
Attachment 2
Expense Reimbursement Policy
General rule:
1. Conference speakers and IAB members of all years
a. Expenses reimbursable by NES:
1. Airline tickets (business class for 2-3 key speakers, economy class for others)
2. Transfers
3. Invitation
4. Visa
5. Hotel
b. NES provides full logistic support
c. Cultural program may be provided, extended to accompanying persons
2. VIP guests coming from abroad
a. Expenses reimbursable by NES: none
b. NES provides services related to issue of invitations, hotel accommodation and order of
transfers at the expense of VIP guests
c. Cultural program may be provided, extended to accompanying persons
3. Alumni
a. Expenses reimbursable by NES: none
b. NES provides services related to issue of invitations, hotel accommodation and order of
transfers at the expense of alumni
c. Cultural program: none.
Special rules:
1. In special cases, participants from any category may be eligible to other expense reimbursement
rules.
2. The decision regarding other expense reimbursement rules will be taken by Sergey Guriev, NES
Rector, and Barry Ickes, member of NES Board of Directors, AFNES President.