Collaborative CommerceTeacher: Mrs Craig.

BALIAN VICTOR MBA 2B

1st definition:

It is defined as ´“an application of an inter-organization information system for electronic collaboration between business partners and organizational employees”. Among all parties that are participants of the Value-chain (customers, suppliers and trade partners), a C-Commerce solution forms a joint platform to design, create, manage and administrate real-time data.

Alternative definition:Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently.

Collaborative commerce

Collaborative commerce companies in hospitality

Transport: Voiture : Blabla car, Uber, Heetch, ouicar Location voiture: Flightcar, TripnDrive Bateau: Sailsharing, Boaterfly, Click & Boat

Accomodation: Air Bnb Le collectionist Oudormir Housetrip

Disruptive definition

Radically reconfiguring a particular field of business, as by implementing new technologies

or a more competitive business model

How each company is disruptive

Transport: Voiture : Blabla car, Uber, Heetch, ouicar Location voiture: Flightcar, TripnDrive Bateau: Sailsharing, Boaterfly, Click & Boat

Those companies allow people to connect between each others and avoid traditional sales (Business to consumer). We enter in a Consumer to Consumer relationship that lead to cheaper services and additional revenue for the owner of the good.

These new model steal customer from: Taxi Car renting Cruise custromers

How each company is disruptive

Accommodation: Air Bnb Le collectionist Oudormir Housetrip

These new companies represent alternatives for customers of touristic establishment, alternatives that are cheaper and more accessible regardig certain type of establishment (Le Collectionist for luxury properties).

- It steal customer from professional in the industrie

- It allow better immersion in the landscape because you live in the habitant house, so better “life experience”

- Best “quality/price” value

Is there a role for hotel companies in collaborative accommodation providers?

YES Be part of the “Crowed Companies” Service offered by “Crowed Companies”1) Connection with innovative peers in a private, real-world and online setting. 2) Get education by industry experts in centralized calls and meetings. 3) Move to action by partnering with the innovation Network of startups who want

to work with large companies.

Hotel companies could be part of this project and become sponsor or mentor for new collaborative commerce companies or even create subsidiaries in C-Commerce

New C-Commerce mentored by hotel companies could be a guarantee of quality

What does BnBsitter permit owner to do?

Services offered:- Allow to rent easily your apartment- Offer additional service (concierge, cleaning- Welcome “customer” (travellers)

Advantages that owner have:- No need to take care of finding new renter - Give additional revenues- Allow extra service so better quality/price value

Why is the collaborative economy succeeding?

Create networking

Boost innovation & inspiration

Economic compare to traditional economy

Better accessibility on product and service

Share ownership