SMART BUS LOCATOR

Situation Analysis

Waiting for BUS

People go waiting

for bus each and

every day which

consumes a lot of

time

Location details of bus

Ease of bus transport

Less waiting time

Easy Booking Of Tickets

Competitors

CollaboratorsCustomers

Goal

Indian Population – 133 Crore

Bus Transport Seekers – 50 Crore

Goal is to achieve 10 Lakhs Customers with

premium version

Net Income - 12 CroreIn a Year

Customers are the people in India who use bus transportation daily

Collaborators

Private Buses Association

Competitor-BMTC• App operates in Bangalore

Pros:• Gives the location of the bus and nearby

buses

Cons:• Do not have ticket booking option

• Do not have facility to show vacant seats

Aess

Other Competitors

LONDONAMERICA

BUT NOT IN INDIA

Target Customers Indian People who

solely Depend on Bus Transportation in day to day life

Bus for every Day Activities

Middle Class People

Free• Location and details of the bus

Premium

• Number of vacant seats in the bus• Ticket booking facilities

Other

• I’m Frustrated option to request additional bus facilities

Characteristics

LOGO

SMART BUS LOCATOR

Slogan

Just Drive It Away!!!

Communication-Through mass media

Distribution• Google Play Store is the very

good platform to Market Android

Apps

• It even provides amount to the

uploaders if the app download

has reached a certain limit

Permission from government for

accessing

Bus Database Collection

Promoting GPS device in each and every bus

Integrating the details in the

could

Develop the app

Linking the details with the app developed

Online Payment Methodologies

Implementation Flow

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DisclaimerCreated by.

R.Rahul , PSG College of Technology Coimbatore during a marketing internship by Prof.Sameer Mathur, IIM Lucknow (www.IIMInternship.com)