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Sethawat Srivirote, Director of Sustainability Development - Magnolia Quality Development Corp. Ltd. - Thailand
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TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Analyses and Reflections from Thai Real Estate Developer / Green Design Firm
Towards Sustainability Development
Sethawat SriviroteDirector of Sustainability Development, Magnolia Quality Development Corporation
LimitedGeneral Manager, D I Designs Corporation Limited. THAILAND
May 27th, 2010
Opening Address by H.E. Lars Løkke Rasmussen, Prime Minister of Denmark,
United Nations Climate Change Conference in Copenhagen December 7, 2009
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
“ The Involvement of civil society is of paramount importance.
Just like negotiators cannot do this alone, nor can politicians.
The ultimate responsibility rests with the citizens of the world, who will ultimately bear the fatal consequences,
if we fail to act.
The climate agenda has created global communities across
all barriers. We need this global momentum. And we need to build on it. Let us not focus on what divides
us, but let us keep focused on what brings us together. ”
Outline
• Common Misunderstandings/MistakesThe “Cost” Phobia + Goodbye “Greenwashing”
• Why Green?Importance of Building Sector and Opportunities
• What can we do?Real Estate Developer and Design Firm
• The Future Outlook
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Common Misunderstandings/Mistakes
The “Cost” PhobiaGoodbye “Greenwashing”
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
The “Cost” Phobia
“Perceived costs” of green buildings are generally overestimated.
A survey by the World Business Council for Sustainable Development finds that
green costs are overestimated by 300 %, as key players in real estate and
construction estimate have the additional cost only at 17 % above conventional construction.
There is a wide range of what we can do without adding price.
Stop viewing sustainability as an added burden with added cost !?
.
Long-sightedness visionShift from “Profit driven” to “Value driven”
Exploring in both tangible and intangible benefitsStop Imported products, Find Local first !!!
More emphasis on adopting the right building science and less dependence on high-cost building technologies
Source: Kats, Greg, Leon Alevantis, Adam Berman, Evan Mills, Jeff Perlman. The Cost and Financial Benefits of Green Buildings, November 3rd, 2008.
What we need ?
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Source: The Greenwash Guide, Futerra, 2008,Prof. Dr. Soontorn Boonyatikarn
GoodBye… “Greenwashing”
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Source: GettyImages, http://greenlineblog.com/2008/06/greenwashing-thoughts-and-how-it-is-changing-the-industry/Sustainable Energy – without the hot air, David J.C. MacKay
It’s not the “correct” Tip of the day !!
ECO-CRIME ?( just 0.01kWh/day )
Turning the thermostat down is..
the most effective energy savingEvery degree you turn it down,
will reduce your cooling costs by 10%
Yes, it is a talk of the town and everyone knows it, but..
is it green enough to save the world ?
Green project is not only additional grassy fields or homes with symbolic wind turbines.
But in fact, it’s just the another home
Please…Give the right & effective Information !!!What we need ?
GoodBye… “Greenwashing”
Why Green ?Importance of building sector
and Opportunities
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Impacts of Building SectorIn the World
Source: http://www.euinfrastructure.com/news/green-buildings/
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
The Influence Impacts from Development Phasing
Source: UNEP, 2006
http://www.sustainableconstruction.co.uk/history.htm
100%
80%
60%
40%
20%
0 Planning
Design
Construction
Operation & Maintenance
Phasing / TimeEco
log
ical
Im
pac
ts a
nd
Co
st
Cumulated Impacts and Cost
Possibility to Influence Impacts
and Cost
Turning Point
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
The Energy Consumption by Building Phases
Source: Kofoworola, O. F., and Gheewala, S. H. Life cycle energy assessment of a typical office building in Thailand. The International Journal of Life Cycle Assessment 13 (September 2008): 498-511.
Maintenance 0.8%
Demolition 0.4%
Manufacture16.9%
Operation 81.9%
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Shift to Sustainable Construction
Technical Sustainability Behavioral Sustainability The younger
generation
Source: Zainul Abidin and Pasquire , 2005Williams and Dair, 2007
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Sustainable Design Philosophy
Source: Prof. Dr. Soontorn Boonyatikarn
Professor of Architecture ; Chulalongkorn University
Human Needs for Modern Living
Thermal Comfort Lighting Comfort
Acoustical Comfort Visual Comfort
Indoor Air Quality, IAQ Safety & Security
Information Technology
Design Concept Context and Constrain
Economic Force
Modern Technology Energy Conservation
Environmental Preservation Quality of Lift Social Value
Philosophy of Modern Living&
Ultimate Sustainable for the Future
Application of Renewable Energy And Ecological System
Good Concept
Good Health
Why Sustain
?
Low Environmental Impacts
Low Energy
Cost
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Variation inGreen Architecture
Source: http://www.christchurcharchitects.co.nz/sustainability-in-architecture-part-1/
http://webecoist.com/2010/04/19/12-new-extra-large-sustainable-building-designs/
Are They Green
?
En
erg
y G
en
era
tion
En
erg
y C
on
sum
ptio
n Sustainable Driven
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Variation ofBuilding Performance
Higher
Lower
Bu
ildin
g P
erf
orm
an
ce
Conventional Building without environmental concern
Bio-climatic Design Building
Passive Design Building
Low Energy Building
Ultra Low Energy Building
Zero Energy Building
Autonomous Building
Energy Plus Building
Biomimicry design Building
Timeline
Copyright by D I DESIGNS CORPORATION LIMITED
What can we do?
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
“You can never have an impact on society if you have not changed
yourself.” Nelson Mandela
Role of Real Estate Developer and Design Firm
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Eco-localismEconomy of Place
Thai Traditional House is The genius of Thai people in the past that can be easily living under conditions that are perfect.
Elevated FloorNatural Ventilation
Good Surrounding Environment
Source: Prof. Dr. Soontorn Boonyatikarn
Professor of Architecture ; Chulalongkorn University
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Thailand Energy ConsciousBuilding Records
Source: Asso.Prof. Dr. Vorasan Buranakarn
Associated Professor of Architecture ; Chulalongkorn University
Sustainable Driven
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Our Development
Higher
Lower
En
erg
y C
on
sum
ptio
nE
ne
rgy
Ge
ne
ratio
n
Bu
ildin
g P
erf
orm
an
ce
Low Energy Building
General Typical Residential Development Projects in Thailand
KhaoyaiEco Park
ProudEn-Gen
Conventional Building without environmental concern
Bio-climatic Design Building
Ultra Low Energy Building
Zero Energy Building
Autonomous Building
Passive Design Building
Energy Plus Building
Biomimicry design
Timeline
Copyright by D I DESIGNS CORPORATION LIMITED
Magnolias ISouthern California
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Our PROUDOn Developing Project
Copyright by MAGNOLIA QUALITY DEVELOPMENT CORPORATION LIMITED
3.6 kWh Prototype Home | Annual Revenue 1,222 USD | Payback Period 9.3 Yrs (Note : Investment Cost 4,545 USD/KWp, VSPP Contract selling price 0.34 USD/kWh, Simple payback period assumption)
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Our Brand Essence
ABSOLUTE
WORLD CAREGenuinely Environmentally-Friendly Projects• Helping create a better world today• For a better world tomorrow
BOUNDLESS LIFE-QUALITY
DESIGNDesign for Quality of Life• Seeking the ultimate living experience• State-of-the-art and beyond
ULTIMATE LOVING
COMMUNITYCreating a Loving and Caring Society• Building long-term relationship• Safe and secure living
Think and Create for Human Sustainability
Copyright by MAGNOLIA QUALITY DEVELOPMENT CORPORATION LIMITED
The Future Outlook
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Source: Ministry of Energy, as of January 2009
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Source: Areerat Yoohoon, Energy Research Bureau, Ministry of Energy, Thailand (17-18 June 2009)
1. Must subject RE as a “National Agenda”.
2. Government continuously and strongly support RE, especially
Incentive of BOI, ESCO Fund, Revolving Fund and Adder Cost.
3. Government provides infrastructure for the RE expansion.
4. Revise of the obstructive legislation.
5. Fully allocate the budget for R&D, Demonstration, Dissemination
and PR of RE
6. Accessibility of RE data, e.g. Potential and Raw material
management
7. RE Technology Standards.
Thailand EnergyKey Success Factors
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Let’s Shift toSustainable Development
1. Education and public awareness of the green property are also essential to drive for a new market
2. Find ways to Raise customers demand for their sustainable houses
3. Apart from environmental Protection, Addressing Social well-being &
economic factors.
4. All have a role to play to ensure that the project activities have minimal impacts to the environment.
5. Gov.should redress the situation through stronger enforcement of legislation and strategy,
6. devising new policies, or giving interesting incentives to developers who want to pursue sustainability in their new projects.
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
The “Water Drop”
Source: http://blog.lib.umn.edu/marqu154/architecture/water-drop-116850.jpghttp://wizardscape.files.wordpress.com/2009/06/water-drop-wt.jpg
Publication by
Sethawat SriviroteMagnolia Quality Development Corporation LimitedD I Designs Corporation Limited 695 Sukhumvit 50Prakanong, KlongtoeyBangkok 10260. THAILANDTel : +66 2 742 9141 ext.1302, +66 8 3989 2966, +66 8 6323 0824Email : [email protected] : www.dtgsiam.com
Thank you for your kind attention
TBLI CONFERENCE™ ASIA 2010 : Green Real Estate
Source: Ministry of Energy, as of January 2009