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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Doing the Right Thing Every Day: The Five Disciplines of an Ethical Culture
Jack Gilbert, Ed.D., F.A.C.H.E.President, New Page Consulting, Inc.
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Our Objectives
•To understand the four ethical pathways through which intentions are transformed into performance
•To appreciate two key dynamics that impact everyday ethics: ethical erosion and ethical wisdom
•To examine the five disciplines of an ethical culture and their impact on everyday decision making
•To complete a high level diagnostic of the ethical health of your organization’s culture
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
DEFINING ETHICS AND INTEGRITY
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Working Definitions
Organizational Integrity
Personal Integrity
A state of wholeness and peace experienced when our goals, actions, and decisions are consistent with our most cherished values
Producing stronger, sustainable performance through ethical pathways consistent with the vision, mission and values of the organization
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Strengthening Ethics: A Partnership of Goodwill
The organizationtaking action to strengthen
ethical behavior
Employeestaking action
to strengthen
ethical behavior
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
THE RELATIONSHIP OF ETHICS AND
PERFORMANCE
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Any Organization Transforms Intentions Into Performance
Intentions: Vision, Mission, Values, Strategy, Goals
Performance: Safety, Quality of Care, Financial Health,
Satisfaction, Retention, Reputation
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Robert Wood Johnson Fred Kilmer
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
General Robert Wood Johnson
“We… will continue to succeed if we adhere to
the principles of our credo – first, the serving of our customers, then to
the people in the plant, and then the
management, and then the community, and, finally and last, to the
stockholders.”
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Momofuku Ando
Peace will come when people have
food
Eating wisely will enhance beauty and
health
The creation of food will serve society
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Momofuku Ando
How many individual servings of instant noodles
were eaten worldwide in 2005?
86
Billion
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
There Are Ethical Pathways To Performance
Ethical Pathways
Intentions: Vision, Mission, Values, Strategy, Goals
Performance: Safety, Quality of Care, Financial Health,
Satisfaction, Retention, Reputation
EthicalErosion
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
ETHICAL EROSION
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion:An Organization Under Pressure
This was two years of hell. And so I witnessed a slow erosion of focus on values… If you looked at them without regard to their magnitude, and you asked, was this right or wrong? The answer would be wrong and you know it. Okay. But it’s only a little bit wrong…”
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
“… and I think in your head, the more you let these little wrongs build up, you start setting these mental precedents that make it easier to slide into doing more and more little things or slightly bigger and then bigger and bigger things.”
Executive in a Large Consulting Firm
Ethical Erosion:An Organization Under Pressure (cont’d)
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion:The Challenger Disaster
“Small changes regarding [quality and safety standards] — new behaviors that were slight deviations from the normal course of events — gradually became the norm, providing the basis for accepting additional deviance…”
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion:The Challenger Disaster (cont’d)
“… the responsible organizations proceeded as if nothing was wrong in the face of evidence that something was wrong.”
The Challenger Launch Decision, 1996
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion and Patient Safety
Figure 1: MEDMARXsm Total Medication Errors, 2004
127 Sentinel Events
3,097 Harmful Events
245,509 Non-Harmful Events
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion and Patient Safety (Cont’d)
Figure 2: The possible impact on focusing on non-harmful events and reducing them by 25%
95 Sentinel Events2,323 Harmful Events
184,131 Non-Harmful
Events
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion and Patient Safety: Hidden Events
Sentinel Events
Harmful Events
Non-Harmful Events
Unreported and Unexposed Events
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Common Practice
≠ Ethical Practice
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion: In Short
Ethical Erosion is characterized by a series of small, even unnoticed, acts that erode ethical behavior with each act providing a foundation for the next more erosive act.
All of which can lead to significant even disastrous adverse organizational and personal consequences.
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Erosion and Ethical Wisdom Will Impact The Health of Ethical Pathways
Ethical Pathways
Intentions: Vision, Mission, Values, Strategy, Goals
Performance: Safety, Quality of Care, Financial Health,
Satisfaction, Retention, Reputation
EthicalErosion
EthicalWisdom
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
ETHICAL WISDOM
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Wisdom: What is it?
Ethical Wisdom is the individual and collective knowledge, experience, and good sense, to make
sound ethical decisions and judgments everywhere, every day
Ethical Wisdom is already resident in the organization and in those who work in it. You
already have the ethical wisdom you need to guide ethical behavior
Ethical Wisdom doesn’t have to be taught but it does have to be accessed and harnessed.
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
THE FOUR ETHICAL PATHWAYS TO PERFORMANCE
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Culture
InfrastructurePersonalIntegrity
Leadership
Intentions: Vision, Mission, Values, Strategy, Goals
Performance: Safety, Quality of Care, Financial Health,
Satisfaction, Retention, Reputation
EthicalErosion
EthicalWisdom
There Are Four Ethical Pathways
2007 American Hospital Association Summit
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
THE ETHICAL PATHWAY OF CULTURE
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
An Ethical Culture Has Five Disciplines
Mindfulness
RespectTenacity
Voice
Legacy
Intentions Vision, Mission, Values, Strategy, Goals
Performance: Safety, Quality of Care, Financial Health,
Satisfaction, Retention, Reputation
Culture
Leadership PersonalIntegrity
Infrastructure
EthicalErosion
EthicalWisdom
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
An Ethical Culture Has Five Disciplines
•Bringing mindfulness into the public conversation•Shared mindfulness and shared ethical wisdom
MindfulnessMindfulness
VoiceVoice
RespectRespect
TenacityTenacity
LegacyLegacy
•Early awareness through faint signals•The private voice of ethical wisdom
•Working on ethical issues as colleagues, not critics•Respecting and valuing different points of view
•The shared commitment to see difficult conversations through to their resolution
•Being mindful of our values and legacy•Creating a positive legacy for those who will follow
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
A HIGH LEVEL ORGANIZATIONAL
DIAGNOSTIC
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Culture:A High Level Diagnostic for the Organization
0 2 4 6 8 10
0 2 4 6 8 10
0 2 4 6 8 10
0 2 4 6 8 10VoiceVoice
RespectRespect
TenacityTenacity
LegacyLegacy
We know that it is much safer to keep quietabout ethical issues than speak up
We care more about ethics thana lot of other people around here
We bury ethical issues and we avoid public differences
Meeting our financial goals mattersmore than living our values
We are always encouraged to freely shareour ethical concerns and ideas
We freely exchange ideas across all functionson how to strengthen our ethical standards
Ethical issues are healthily debated untilwe have the best possible decision
The impact on our values alwaysshapes our decision-making
Our biggest (numeric) gap: ______________ Our most important gap: ______________
x O
x
x
x
O
O
O
Respect Voice
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
A Partnership of Goodwill
The organizationtaking action to strengthen
ethical behavior
Employeestaking action
to strengthen
ethical behavior
35
© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Ethical Wisdom: A High Level Diagnostic for Myself
0 2 4 6 8 10
0 2 4 6 8 10
0 2 4 6 8 10
0 2 4 6 8 10VoiceVoice
RespectRespect
TenacityTenacity
LegacyLegacy
I keep silent when it comes to sharing mythoughts about ethical issues
My biggest concern in my workis self-preservation
It’s not worth fighting for high ethical standards if others are opposed
I’m mostly concerned with doing whatis necessary to get through the day
It is impossible for me not to say anythingwhen I see or sense an ethical issue
I believe the vast majority of people want toact ethically and I relate to them like that
I will fight without stopping until we geta sound ethical decision
My thoughts about a decision always takethe future ethical impact into account
My biggest (numeric) gap: ______________ My most important gap: ______________
0 2 4 6 8 10MindfulnessMindfulness
Others need to point out ethical issuesfor me to become aware of them
I am very sensitive to the internal signalsthat suggest an ethical issue might exist
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Closing Thought: The Lesson of Notre Dame Cathedral
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© 2007 New Page Consulting, Inc. All Rights Reserved
Metropolitan Hospital Associations Tucson 2007
Jack Gilbert
New Page Consulting, Inc.
1155 Camino Del Mar #402
Del Mar, CA 92014
Tel: 858.350.4277
Fax: 858.225.0176
www.newpageconsulting.com