EZECLICKINFLUENCER ENGAGEMENT - REPORT

MEETUP

BLOGGERS

5 bloggers were CHOSEN basis popularity/ reputation/social influence

Leading influencers from the field of lifestyle, finance, travel, technology, and automobile

PHOTOS

PHOTOS

ENGAGEMENT: EXPERIENTIAL ADVOCACY

Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.

The bloggers used the card to shop online for the entire week, and shared their experiences- online.

Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create excitement among their online audience.

Five winners will get ₹1K pre-loaded American Express Card each.

At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as gratification.

REACH

ABHISHEK BHATNAGAR

Technology Blogger

Runs a network of five technology blogs

Article: http://www.technixupdate.com/american-ex

press-ezeclick-make-life-easy-to-pay-online-without-remembering-credit-card-details/

3.3K Twitter Followers

3.8K YouTube Subscribers

18000+ email subscribers

4000+ daily visitors

ABHISHEK BHATNAGAR

Contest: http://www.technixupdate.com/technix-update-giveaway-win-rs-1000-inr-gift-card-for-online-shoppin

g-every-day/

Five days, five questions. One winner selected each day.

Questions:

Wheh was the first online shopping system launched on internet ?

What is the name of the first electronic digital computing device ?

What was the name of Google Adsense before it became google adsense ?

What were the 3 names first android phone sold in several countries ?

What are the first 3 phones launched by Nokia ?

ABHISHEK BHATNAGAR

ROHIT KHURANA

Technology & Automobile Blogger

6K Facebook Fans

Article: http://www.intellectdigest.in/american-express-eze-click

-review-1551/

Contest: http://www.intellectdigest.in/review-smartphone-contest

-1736/

~10K YouTube Subscribers

~10K RSS Subscribers

24,000 pageviews per month

ROHIT KHURANA

Contest: http://www.intellectdigest.in/review-smartphone-contest-1736/

Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance and value for money factor.

Five selected reviewers are announced as winners.

ROHIT KHURANA

NEETU SEHGAL

Finance Blogger

Founder-Editor, FinGyan

Article: http

://www.fingyan.com/how-to-register-and-use-ezeclick/#

Contest: http://www.fingyan.com/share-your-tax-saving-tips-and

-win-gift-vouchers-worth-rs-5000/

~1000 RSS Subscribers

15,000 pageviews per month

NEETU SEHGAL

Contest: http://www.fingyan.com/share-your-tax-saving-tips-and-win-gift-vouchers-worth-rs-5000/

Send tax saving tips and strategies over email.

Five selected tippers are announced as winners.

NEETU SEHGAL

ABHISHEK BAXI

Technology Writer for Indian and international online & print publications

Influencer for technology and lifestyle brands

Article: http

://www.zdnet.com/in/amex-launches-virtual-wallet-for-online-buyers-in-india-7000011724/

4.3K Twitter Followers

ZDNet is one of the top 1500 websites globally

23 million monthly readers

ABHISHEK BAXI

Contest: http://blog.baxiabhishek.info/post/45858229748/contest-how-do-you-pay-online-on-mobile

Share thoughts on online and mobile payments in India

Five selected comments and insights declared as winners.

ABHISHEK BAXI

SOCIAL MEDIA BUZZ

OUTCOME

Sentiment: 100% Positive All bloggers posted positive reviews and tutorials

No issues while use; no rants in the posts.

Blog Contests: Positive engagement with online influencers

Popular bloggers and social influencers took part in the contests

The contest drove awareness about eZeClick experience