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Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Aen009 Balakrishnan 091907

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Page 1: Aen009 Balakrishnan 091907

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Page 2: Aen009 Balakrishnan 091907

Sandbox and Change Management

Vidya Balakrishnan

Alex deSantiago

Ilene LaBarbera

Admin III – Expanding into New Areas

Page 3: Aen009 Balakrishnan 091907

Vidya Balakrishnan

Principal Consultant

[email protected]

Page 4: Aen009 Balakrishnan 091907

Agenda

Exercise

Introduction

Informa, Alex deSantiago

ADP, Ilene LaBarbera

Wrap Up

Q&A

Page 5: Aen009 Balakrishnan 091907

Exercise

Turn to your neighbor and discuss the following:

What was your favorite part of Dreamforce?

What was your very first music concert?

Page 6: Aen009 Balakrishnan 091907

Imagine a World Without Change

Page 7: Aen009 Balakrishnan 091907

Change Management

Change is inevitable The only change you can count on in software development is

the fact that it will change

What, when, how, and why to carry out change

Define the Strategy• Start at the top

• Get buy in from every layer

• Communication vehicles• Start early

• Set Expectations

• Email Templates, Release Management

• Use a Phased Approach

Page 8: Aen009 Balakrishnan 091907

Force.com Sandbox – We can help!

Effective Change Management Enabler Test, Test, Test!

Data Validation Configuration Validation

Release Management Use Salesforce!

Multiple Sandboxes Packaged Applications

Custom Objects/Fields Reports/Dashboards

The Future

Page 9: Aen009 Balakrishnan 091907

Alex deSantiago

Director, Fusion Account Management

[email protected]

Page 10: Aen009 Balakrishnan 091907

All About Informa plc

• INDUSTRY: Media

• EMPLOYEES: 7,500

• GEOGRAPHY: Global

• # USERS: 1,121

• PRODUCT(S) USED: Salesforce SFA, Call Center & Marketing, 40 custom

objects…

Informa plc is the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has over 150 offices in more than 40 countries and employs 7,500 staff around the world

Page 11: Aen009 Balakrishnan 091907

Key Challenges – Complex Configuration

20+ deployed Business Units (BU’s)

6 Competing BU’s

40 Custom Objects

136 Profiles

261 Record Types

379 Page Layouts

579 Roles

653 Custom Fields

3,300+ Reports

Page 12: Aen009 Balakrishnan 091907

Key Challenges – Global Organization

BUA – ESIBUA -ESIBUA – HW

BUA – iMoneyNetBUA - Forum

BUA – ProfessionalBUA – Healthcare

BUA – ITMBUA – Informa

BUA - APAC PI

BUA - IIR Dubai

2 SysAdmins - Informa

SysAdmin - Informa

Premier SupportSalesforce

BUA - Omega

2 SysAdmins -Informa

BUA - T&FBUA - AG

BUA - IBCBUA - IRS

BUA - IIR South Africa

SysAdmin - Informa

Page 13: Aen009 Balakrishnan 091907

Key Challenges – Complex Environment

Support Team Implementation Team

FAM Director

Informa SysAdmin Informa SysAdmin Informa SysAdmin Informa SysAdmin

FAM Director

US Project ManagerEMEA Project

ManagerDeveloper

Trainer Trainer

Data MigrationSpecialist

Data MigrationSpecialist

Business Analyst Business Analyst

FAM Director

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

Business Unit Administrator

20 Live Implementations

35+ Implementations to Go

Page 14: Aen009 Balakrishnan 091907

The Solution – Change Management Process

4 Level Support

Service & Support application Cases

Assignment Rules

Escalation Rules

Automatic Notifications

Reports & Dashboards Cases by Type

Cases by Owner, Age

Cases by Priority

Etc

Page 15: Aen009 Balakrishnan 091907

The Solution – Support Application

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The Solution – Release Management

Minor Release (Daily/Weekly) Minimal data migration impact NO integration impact NO Training Required Examples: new field value, field positioning, new related list, etc

Major Release (Monthly) Additional Training Required Significant GUI Change Data migration and/or Integration impacts Example: new app from the AppExchange, configuration with

significant process changes, new initiative, new integration, new page layout, new custom object, etc.

Page 17: Aen009 Balakrishnan 091907

The Solution – Multiple Sandboxes

Multiple Releases

Multiple Implementation Projects

Multiple Trainings

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Results – Happy Customers

Greater Visibility 400+ closed cases since March 2007 130+ user activation/deactivation cases 120+ enhancement cases ~65 cases closed per month

Consistency and Control All new fields, values, etc. go through one process Same process across offices and/or geographies

Improved Coordination/Communication Weekly BUA, SysAdmin, Steering Committee meetings Monthly release emails

Page 19: Aen009 Balakrishnan 091907

Imagine it. Learn it. Use it.

1. Establish & Enforce Change

Management Process

2. Define Roles & Responsibilities

3. Establish a Steering Committee

4. Leverage Service & Support

Application for internal use

5. Coordinate Sandbox usage

Page 20: Aen009 Balakrishnan 091907

Ilene LaBarbera

Director, SFA

[email protected]

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All About ADP

• INDUSTRY: Business Services

• EMPLOYEES: 40,000

• GEOGRAPHY: Global

• # USERS: 7,000

• PRODUCT(S) USED: Salesforce SFA, Marketing & Call Center, 15

downloaded AppExchange applications

ADP, with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world.

Page 22: Aen009 Balakrishnan 091907

All About ADP

Traditional Field Sales and Inside Sales selling:

Core Payroll Services

Benefits

Time & Labor

401k, 529 saving plans

Workers Comp & Health Insurance

20 business units spanning the globe

Page 23: Aen009 Balakrishnan 091907

ADP Change Management – Key Challenges

Key Challenges• 20 business units in one org

• 304 Record Types• 34 account, 42 opportunity, 31 contact,

41 lead

• 259 profiles

• 500 account custom fields (maxed out)

• 2785 roles

• 88 System Administrators• 6 Center of Excellence

• 10 Integration/Development

• 20 Field Administrators

• 52 Various support roles

Page 24: Aen009 Balakrishnan 091907

Change Management Steering Committee

Change Management

Steering Committee

Corporate Center of

Excellence

20 BU representatives

Quarterly Meetings

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ADP Center of Excellence

Center of Excellence

Team of 3 / End User Support, System

Configuration, Data Loads

2 Relationship Managers

Change Requests

• Templates

• Cases

Communications

Auditing

Page 26: Aen009 Balakrishnan 091907

ADP BAM – The field adminstrators

20 business representatives called “BAMs”

Business Application Manager

Quarterly Meetings

Share Best Practices

Demo Solutions

Review Vendors

Collaborate

Page 27: Aen009 Balakrishnan 091907

ADP CoE Voice

Newsletter – ADP CoE Voice

Tips & Tricks

Key Figures

Project Updates

Spotlight on BU

Releases

BAM sessions

Page 28: Aen009 Balakrishnan 091907

Change Management – Types of Requests

Level I

Level II

Level III

Communicate, Approve, Execute, TEST, Deploy

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Level 1 Changes

Level 1 Report Writing & Sharing

Dashboard Writing & Sharing

List View Writing & Sharing

Template Writing & Sharing

Managing Users

Mail Merge Documents

Useful Links

Products and Price Book

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Change Management Document Change Types Action / Steps Marketing & Campaign Changes Add BU abbreviation before the name of all campaigns.

This minimizes confusion and improper selection of another BUs campaign.

Views, Reports and Dashboards New (adds) Changes/deletions

New and existing views or reports should always specify the targeted BU under Change visibility (Step 6) to “This view is accessible only by users in the following groups.” If a new queue is setup the related view defaults to accessible by all users. You must change the visibility to: “This view is accessible only by users in the following groups” New and existing reports: Save to the appropriate folder – do not save in Unfiled Public Reports folder.

Templates and Documents New and existing views or reports should always specify the targeted BU under Change visibility Save to the appropriate folder for your BU

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Level II Changes

Level II Change Field Adds, Deletes, Changes

Assignment Rules

Custom Indexes, External IDs

User Profiles w/Modify All Data

New Record Type

Data Migration

Custom Development

Page 32: Aen009 Balakrishnan 091907

Level III Changes

Level III Changes Changes of this type focus primarily on areas of the

application that impact other Employer Services as

a whole, and require funding beyond budget of

CoE or sponsoring BU.

Page 33: Aen009 Balakrishnan 091907

Imagine it. Learn it. Use it.

How to apply what you’ve learned when you get

home

• Central Team to Manage Change Management

• Templates, Standard Communications

• Meet Quarterly to share ideas, best practices

• Come up with guidelines and procedures for different

Salesforce admin functions

Page 34: Aen009 Balakrishnan 091907

Your Imagination… Our Expertise…Your Success!

Visit the Services Booth located in the Campground and …

• Talk to an Expert!Sign up for Your Free 20 min Success Clinic

• Get a Free Successforce Services Shirt! Meet with a Services Representative

• Witness the Power of S-Controls!Visit the Campground Theater

“Salesforce consulting expertise was critical to

the delivery of the perfect solution for my

company, providing complete business visibility

and ensuring 100% user adoption. Moreover,

they delivered on-time and under budget.”

Page 35: Aen009 Balakrishnan 091907

Session FeedbackLet us know how we’re doing!

Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories:

Overall rating of the session Quality of content Strength of presentation delivery Relevance of the session to your organization

We strive to improve, thank you for filling out our survey.

Additionally, please score each individual speaker on: Overall delivery of session

Page 36: Aen009 Balakrishnan 091907

Vidya Balakrishnan

Principal Consultant

Alex de Santiago

Director, Fusion Account Management

Ilene LaBarbera

Director, SFA

QUESTION & ANSWER SESSION