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Restricted - Confidential Information
© GSMA 2009
All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy
The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation
Mobile Money Summit 2010, Rio de Janeiro
New Operators in the Mobile Money for the Unbanked Fund Portfolio
Confidential 2
Cameroon
Uganda
Tanzania
Bangladesh
Philippines
Indonesia
Afghanistan
Brazil
The GSMA has previously announced that ten operators have received awards from the MMU Fund
Sri Lanka
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SOPHISTICATION
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A health microinsurance/savings scheme in Pakistan
Project summary: Develop and launch commercially a microinsurance/savings scheme targeted to low-income users on top of Telenor Pakistan’s easypaisa platform
Learnings sought Is there demand for health insurance
among poor consumers? To what extent can/should health
insurance and savings be combined? Will customers be able to grasp the value proposition of an instrument that fuses these services?
Status More than 1 million bill payments and P2P transfers have been processed since easypaisa’s
launch in February Telenor Pakistan is undertaking consumer research to understand demand for insurance and
savings products
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G2P payments in Kenya
Project summary: Use the M-PESA platform to make social transfer payments to low-income households in Nairobi slums
Learnings sought As a way of making social (G2P)
payments, is the mobile channel cheaper for governments, and more secure and more convenient for recipients, than existing mechanisms?
Can operators enable these transactions profitably?
Status Safaricom have facilitated disbursements to 5,000 households to date (against a total of 15,000) Safaricom are bidding for a tender to scale the program to reach 100,000+ households
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Facilitating cross-border money transfers in East Africa
Project summary: Allow users to seamlessly transfer money across borders in the region (Uganda, Tanzania, and Kenya)
Learnings sought What are the operational complexities of
opening up mobile-to-mobile international remittance corridors?
What is the demand for such a service, and can it help operators differentiate their offering from mobile money platforms that boast more users?
Status Zain is working on the regulatory and technical set up for the project
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Microsavings and microcreditfor West Africa
Project summary: Undertake market research to assess the demand for microsavings and microcredit products, and pilot test such a product on the Orange Money platform
Learnings sought What financial services (formal or
informal) do people use today? How widely available is traditional
microfinance? Is there demand for mobile
microfinance? What is the perceived value of such services?
Status Orange has completed qualitative and quantitative research studies in Cote
d’Ivoire, Mali, and Senegal and is in the process of analysing them
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SCALE
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Creating a cashless ecosystem at the base of the pyramid in India
Project summary: In collaboration with mChek (a technology vendor), a bank, and an MFI, Tata is pilot testing a BoP-focused mobile money platform in ten villages outside Bangalore
Learnings sought Is targeting the sources of funds
(employers, etc.) an effective way to drive adoption of mobile money?
Will customers embrace a flat-fee pricing model?
RBI mandates the participation of numerous entities in the mobile money value chain; is it possible to meet the breakeven requirements of all of them?
Status Contracts among the various parties have been signed and an on-the-ground
implementation team is being assembled
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Extending a successful bill-payments platform to low-income users
Project summary: True currently offers a successful (6 million customers) mobile money service primarily for bill payment by middle- and upper-income segments; now, True is targeting lower-income users in rural areas
Learnings sought Given the higher cost of customer and
agent acquisition, how can operators serve customers in rural areas profitably?
Can regional administrators be helpful partners in mobile money distribution?
In markets where mobile interfaces cannot be presented in a local language, are specialized POS devises (with SIM cards embedded) a solution?
Status True are working with regional administrative units to begin establishing
agents in rural areas
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Experimenting with innovative distribution channels in Africa
Project summary: Experiment with a new distribution channel for a new mobile money platform in Africa
Learnings sought What are the alternatives to the typical
retail agent distribution strategy for mobile money?
Status Tigo is in the process of securing regulatory approval in market Pilot testing of its platform will begin in June
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The first operator-branded and distributed mobile money platform in Cambodia
Project summary: CamGSM, which operates the Cellcard network, is launching a new mobile money platform in Cambodia
Learnings sought Structurally, which position is stronger:
an operator with a dominant position in the mobile market offering mobile money, or an independent (or bank-owned) platform that allows for cross-network transactions among customers of other operators?
Status CamGSM is planning a pilot test of the service in early June
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Rolling out mobilemoney in the Pacific
Project summary: Digicel is pilot testing a new mobile money platform in Fiji, with plans to roll it out across the Digicel group if successful
Learnings sought Is it possible to break even in mobile
money in very small markets? Is one route to breakeven sharing one
platform among multiple subsidiaries (each in small, isolated markets) of an operator group?
Status Digicel have successfully piloted the service and are in preparations for a full commercial launch
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Cameroon
Uganda
Kenya
Tanzania
Bangladesh
CambodiaPhilippines
Indonesia
Fiji
India
Sri Lanka
PakistanAfghanistan
West Africa
Brazil
In total, 19 operators in 18 markets are now part of the MMU Fund portfolio
Thailand
East Africa
