Restricted - Confidential Information

© GSMA 2009

All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

The MMU programme is funded by a grant from the Bill & Melinda Gates Foundation

Mobile Money Summit 2010, Rio de Janeiro

New Operators in the Mobile Money for the Unbanked Fund Portfolio

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Cameroon

Uganda

Tanzania

Bangladesh

Philippines

Indonesia

Afghanistan

Brazil

The GSMA has previously announced that ten operators have received awards from the MMU Fund

Sri Lanka

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SOPHISTICATION

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A health microinsurance/savings scheme in Pakistan

Project summary: Develop and launch commercially a microinsurance/savings scheme targeted to low-income users on top of Telenor Pakistan’s easypaisa platform

Learnings sought Is there demand for health insurance

among poor consumers? To what extent can/should health

insurance and savings be combined? Will customers be able to grasp the value proposition of an instrument that fuses these services?

Status More than 1 million bill payments and P2P transfers have been processed since easypaisa’s

launch in February Telenor Pakistan is undertaking consumer research to understand demand for insurance and

savings products

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G2P payments in Kenya

Project summary: Use the M-PESA platform to make social transfer payments to low-income households in Nairobi slums

Learnings sought As a way of making social (G2P)

payments, is the mobile channel cheaper for governments, and more secure and more convenient for recipients, than existing mechanisms?

Can operators enable these transactions profitably?

Status Safaricom have facilitated disbursements to 5,000 households to date (against a total of 15,000) Safaricom are bidding for a tender to scale the program to reach 100,000+ households

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Facilitating cross-border money transfers in East Africa

Project summary: Allow users to seamlessly transfer money across borders in the region (Uganda, Tanzania, and Kenya)

Learnings sought What are the operational complexities of

opening up mobile-to-mobile international remittance corridors?

What is the demand for such a service, and can it help operators differentiate their offering from mobile money platforms that boast more users?

Status Zain is working on the regulatory and technical set up for the project

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Microsavings and microcreditfor West Africa

Project summary: Undertake market research to assess the demand for microsavings and microcredit products, and pilot test such a product on the Orange Money platform

Learnings sought What financial services (formal or

informal) do people use today? How widely available is traditional

microfinance? Is there demand for mobile

microfinance? What is the perceived value of such services?

Status Orange has completed qualitative and quantitative research studies in Cote

d’Ivoire, Mali, and Senegal and is in the process of analysing them

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SCALE

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Creating a cashless ecosystem at the base of the pyramid in India

Project summary: In collaboration with mChek (a technology vendor), a bank, and an MFI, Tata is pilot testing a BoP-focused mobile money platform in ten villages outside Bangalore

Learnings sought Is targeting the sources of funds

(employers, etc.) an effective way to drive adoption of mobile money?

Will customers embrace a flat-fee pricing model?

RBI mandates the participation of numerous entities in the mobile money value chain; is it possible to meet the breakeven requirements of all of them?

Status Contracts among the various parties have been signed and an on-the-ground

implementation team is being assembled

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Extending a successful bill-payments platform to low-income users

Project summary: True currently offers a successful (6 million customers) mobile money service primarily for bill payment by middle- and upper-income segments; now, True is targeting lower-income users in rural areas

Learnings sought Given the higher cost of customer and

agent acquisition, how can operators serve customers in rural areas profitably?

Can regional administrators be helpful partners in mobile money distribution?

In markets where mobile interfaces cannot be presented in a local language, are specialized POS devises (with SIM cards embedded) a solution?

Status True are working with regional administrative units to begin establishing

agents in rural areas

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Experimenting with innovative distribution channels in Africa

Project summary: Experiment with a new distribution channel for a new mobile money platform in Africa

Learnings sought What are the alternatives to the typical

retail agent distribution strategy for mobile money?

Status Tigo is in the process of securing regulatory approval in market Pilot testing of its platform will begin in June

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The first operator-branded and distributed mobile money platform in Cambodia

Project summary: CamGSM, which operates the Cellcard network, is launching a new mobile money platform in Cambodia

Learnings sought Structurally, which position is stronger:

an operator with a dominant position in the mobile market offering mobile money, or an independent (or bank-owned) platform that allows for cross-network transactions among customers of other operators?

Status CamGSM is planning a pilot test of the service in early June

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Rolling out mobilemoney in the Pacific

Project summary: Digicel is pilot testing a new mobile money platform in Fiji, with plans to roll it out across the Digicel group if successful

Learnings sought Is it possible to break even in mobile

money in very small markets? Is one route to breakeven sharing one

platform among multiple subsidiaries (each in small, isolated markets) of an operator group?

Status Digicel have successfully piloted the service and are in preparations for a full commercial launch

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Cameroon

Uganda

Kenya

Tanzania

Bangladesh

CambodiaPhilippines

Indonesia

Fiji

India

Sri Lanka

PakistanAfghanistan

West Africa

Brazil

In total, 19 operators in 18 markets are now part of the MMU Fund portfolio

Thailand

East Africa

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To learn more…

Read the blog: http://www.mmublog.org