1. April 2014 Cloud90/Amrach Research 2014 An Amrach Research
Report In partnership with Cloud90 ZIndex the emotional
conversation April 2014 Report Cloud90/Amrach Research 2014
2. April 2014 Cloud90/Amrach Research 2014 ZIndex is the result
of a unique research collaboration between Amrach & Cloud90
ZIndex equips Irish marketers and planners with real time insights
into Irish consumers About ZIndex Register for weekly updates link
on last page
3. April 2014 Cloud90/Amrach Research 2014 Z = P - NZeitgeist
Consumer Index (ZIndex) = balance of positive and negative
sentiment about products, services, brands, sectors, categories
& competitors
4. April 2014 Cloud90/Amrach Research 2014 ZIndex
5. April 2014 Cloud90/Amrach Research 2014 food beverages
insurance fuel clothing energy property telecoms transport ZIndex
Sectors
6. April 2014 Cloud90/Amrach Research 2014 Welcome to the April
2014 edition of ZIndex our monthly look at the social conversation
about brands and sectors The month started better than it ended for
some sectors, Clothing, Insurance and Telecoms saw drops in ZIndex
scores The ZIndex for Beverages continues to rise nearing positive
scores, while Food and Energy both recovered slightly Whats the
Buzz? The cost of goods / services across sectors having a serious
impact on ZIndex scores in April, particularly in Clothing
9. April 2014 Cloud90/Amrach Research 2014 ZIndex: Food -46 -26
-43 -48 4 -46 -39 -50 -40 -30 -20 -10 0 10 October December
February April @BeeftroDublin first time last night, absolutely
amazing, love the decor and the food was sooooooo good, great price
too... basically just got 40 quid worth of food from dominos for
half price, yes @Fit_Iife: Eating healthy may cost more but on
average people who live off fast food spend more on food.
10. April 2014 Cloud90/Amrach Research 2014 ZIndex: Beverages
-68 -52 -32 -82 -74 -60 -13 -100 -90 -80 -70 -60 -50 -40 -30 -20
-10 0 October November December January February March April
@JakeIsAFail: Why is 'sweet 16' a thing? 16 is the age you stop
getting everything half price and you still can't get alcohol Just
had a fag with a Bulgarian guy who enlightened me, apparently drink
is 1/5 the price there + its 30+ degrees in summer. WHY AM I HERE
RT @RAI_ie: Irish craft beer and local produce supports the local
community, supports employment and supports the economy
11. April 2014 Cloud90/Amrach Research 2014 ZIndex: Clothing
@clareisainmdumb: My online 'shopping' consists of piling things
into my basket, checking the price, proceeding to cry hysterically
So much clothes I really want to throw but cost to much ?????? life
is just a horrible cycle of falling in love with clothes, and then
seeing the price tag and then realising you had no money anyway...
-41 -43 -21 -38 -48 4 -69 October December February April -80 -70
-60 -50 -40 -30 -20 -10 0 10
12. April 2014 Cloud90/Amrach Research 2014 ZIndex: Energy -76
-49 -68 -50 -19 -74 -30 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0
October December Febraury April @tom_burke_47: International
#Energy Agency says #wind & #solar can produce up to 30%
#electricity needs at little additional cost in th Positive Wind
Energy Impacts to Ripple through Irish Economy, New Research
Reveals @EasyEcoSteps: Electricity price war heats up with 50 offer
to switch...
13. April 2014 Cloud90/Amrach Research 2014 ZIndex: Fuel -45
-36 -55 0 -72 -61 -76 -80 -70 -60 -50 -40 -30 -20 -10 0 October
NovemberDecember January February March April @Independent_ie:
Russia raises gas price for Ukraine for a second time this week
@poloconghaile: How much does petrol cost in Dubai? 33c (AED1.72)
per litre, that's how much. Sheesh. #mydubai @LukeAxten: Only once
you have a car do you realise the cost of running one. Petrol,
parts, insurance etc. Leaves you broke
14. April 2014 Cloud90/Amrach Research 2014 ZIndex: Transport
The cheapest part of going to London will be the flights! Getting
to the Airport is going to cost the most. #soawkward @Shane333nffc
My travel parking flights hotels all go up in price. It's standard!
Munster fans won't have a cheap weekend if they follow the team to
Marseilles -40 -31 -64 -46 -7 -41 -44 -70 -60 -50 -40 -30 -20 -10 0
October November December January February March April
15. April 2014 Cloud90/Amrach Research 2014 ZIndex: Telecoms
Consumers Win in Cellphone Providers' Price War: Your mobile-phone
bill may finally be shrinking. Unreal | It Wont Cost You Extra To
Use Your Mobile Phone In Europe From 2015 We have more smartphones
than toothbrushes. And, the selling price of your phone is
dissapearing -33 -25 -23 -3 3 -24 -33 -35 -30 -25 -20 -15 -10 -5 0
5 10 October December February April
16. April 2014 Cloud90/Amrach Research 2014 ZIndex: Insurance
-35 -79 8 2 -57 -36 -60 -100 -80 -60 -40 -20 0 20 October December
February April @IrishMirror: Government unveils plans to introduce
Universal Health Insurance but fails to outline how much it will
cost Cost worries as Universal Health Insurance gets the green
light Bought laptop in PCworld today. Assistant offered insurance
for about half purchase price. I declined & he got really pushy
about it..1/2
17. April 2014 Cloud90/Amrach Research 2014 ZIndex: Property
-17 -24 -13 18 25 -20 -19 -80 -60 -40 -20 0 20 40 October December
February April Property prices rising at the fastest pace in seven
years So a rise in tax on savings and pension levy have fuelled the
recent property price boom? If communism only worked... Irish
Property prices down in March a dead cat bounce reality takes
effect
18. April 2014 Cloud90/Amrach Research 2014 Talk to Cloud90
about your social media monitoring needs in 2014 Talk to Amrach
about your social media strategy and research in 2014 Real Time
Help Register for free updates link on next page
19. April 2014 Cloud90/Amrach Research 2014
cloud90.ie/cloud90-blog/zeitgeist