YOUR STORE ON
Kathi KruseKruse Control Inc.
@kathikruse
SocialMore Leads Through Social Media Integration
Changes Have Occurred
“I don’t like talking to a screen. I like face-to-face.”
SHIFT HAPPENS.
Targeted marketing & relationship building is how we succeed at selling cars today.
Car shoppers spend 11 hours online researching their next purchase.
AutoTrader/Polk Car Buying StudyJune 2011
Social Media =
Word of Mouth ...Digitized
What’s Driving These Changes?
Baby Boomers rejected conformity. Today’s generation rejects pretense.
Born into a world of hype, their BS-detectors are highly sensitive and calibrated with
Social feedback.
Consequently....
Tried & true selling methods that worked as recently as 2 years ago work less well today.
“Biggest” & “Best” mean nothing
when your friends say otherwise.
Today’s customer
doesn’t just buy what you
sell...they buy WHO YOU ARE.
Social meets the customer where they are
& preps them to buy.
Relationship = Trust = Sales
The Social Shift: Daily Operations
#1:
Re-allocate advertising dollars
to Social Media
#2:
Wake up to your Social Community
#3:
Your Staff = “Brand Advocates”
Social Media:Managed & Integrated
2-Step Approach:>Build Fans>Turn Fans into Leads
There is no short cut to trust.
Social Media:Managed & Integrated
Success:
Integration with daily operations
KEY:Get Buy In from “Brand Advocates”
7-Steps to Integration:
1.Train Frontline personnel2.Signage3.Tell your stories4.Tap into your “Brand Advocates”5.Motivate, recognize & reward6.Customers & Vendors7.Video Testimonials
Social Media Policy:
No Need to Freak Out
Where From Here?
Give Kathi your business card for today’s free info & slideshare.
Kathi [email protected] 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol
.
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