#SXLOCALCHAT

YOUR MARKETING SUCKS: WHY YOU NEED TO THINK LOCAL

Recent research shows that many national marketing organizations are failing at some core tactics of local marketing:•45% are not doing geo-modified paid search•40% are not managing local business listings

Why Local?Search is LocalSearch engines are the #1 source of online information on local businesses for local consumers.

1. Localize Your Search Engine Advertising2. Create a Localized Content & Keyword Strategy3. Create a Localized Social Media Strategy

Places are LocalGoogle Places account for 33% of all visits to local business websites.

4. Claim & Optimize Local Place Pages

Mobile is Local88% of those who look for local information on a smartphone take action within a day.

5. Create a Mobile-Optimized Site6. Invest in Mobile Search Engine Advertising7. Claim & Optimize Mobile Maps8. Localize Your Mobile Apps Strategy

Customers are Local67% of consumers would not purchase a product or service after reading 1-3 negative reviews.

9. Include Local in Your Reputation Management Strategy10. Find & Empower Local Brand Ambassadors

Stats & Resources: http://bit.ly/sxlocalchatPresented by ReachLocal’s Mike Merrill, @mikedmerrill

Tiffany Monhollon, @tmonhollonSession Hashtag: #sxlocalchat

•34% are not doing online directory ads•55% are not on local online review sites

NOTES

reachlocal.com | @reachlocal