Your Brand: The Most

(that you don’t actually own)Valuable Asset

your assets

1. How you present yourself to your audience2. How you show up (or don’t)3. Setting expectations

where you lose control

Snooty Fox1. Bad reviews all over the board,

did they matter?2. Reviews after the Food

Network’s Restaurant Impossible

where you lose control

@CondeElevator1. Real?2. Did it hurt?

where you lose control

Scotty’s Brewhouse1. Not an awesome review2. Scotty (not sure if he

wrote or not) tried to respond and help

where you lose control

@SouthwestAir1. Southwest has a

social media engagement policy

2. Damage was still done

3. Over 1.6 million followers

building up your assetsExamples of YOUR control:

AdsYour website

Your email campaignsYour Facebook wall

Your videos

West Coast Tacos:1. Growing and sharing positively

with their fans/followers2. Where they’re showing up3. What to expect

building up your assets

Skinnygirl1. Growing and sharing positively

with their fans/followers2. Where they’re showing up3. What to expect

building up your assets

Pepsi Refresh 1. Growing and sharing positively

with their fans/followers2. Where they’re showing up3. What to expect

building up your assets

bluemile 1. Video to show and tell2. Where they’re showing up3. What to expect

strengthen your brand

1. Evaluate where you are today2. Create a content marketing

plan3. Consistently and frequently

promote4. Have an engagement process

for how you’ll react

www.silversquareinc.co

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