Yolngu Cultural Tourism
Masterplan
Arnhem Land
Presentation to Potential Partners
The Vision
An exciting new dimension to Australian tourism
A sustainable economic platform for Yolngu
Aboriginal People
Over the next 20 years to create 50 new
businesses for Yolngu people across Arnhem
Land
Indigenous Tourism
Contributes $96 billion to the economy
Employs one million Australians
Is growing – over 150 businesses, 44 Art Centres
Potential
90 % of Australians believe they
should experience Aboriginal
culture
94% believe their children
should experience Aboriginal
culture
International
Strong desire to experience
Aboriginal culture among visitors
from high yield international markets
- UK, Germany, USA and in the
future China
Australia
The majority of Australians want to
connect and learn
Challenges
Access to Capital
Capacity building
Coordination and logistics
Branding
Representation
A New Approach
Continuity and momentum
Scale
Consistent Long Term Approach
Empowerment and leadership
Partnerships between Indigenous people, government and the private sector
Arnhem Land Assets Air Access
Road System
Lirrwi Tourism Corporation
Wildlife
Diverse Landscape
Rich Culture
Major Events
Internationally acclaimed artists, musicians and performers
The OpportunityTo create a new and exciting and sustainable
tourism industry, through a new destination
development model
The Yolngu Cultural Tourism Masterplan
Current Yolngu Involvement
in Tourism
Lirrwi Yolngu Aboriginal
Tourism Corporation
Around 12 small
emerging businesses in
Arnhem land
Buku Larngguy Art centre
Garma Festival
Proposed Model – 6 Principles
1. Led and managed by Yolngu for Yolngu - Lirrwi
Tourism is Project Manager
2. With support from best qualified people in Australia
3. Partnerships with government and business
4. Consistency of approach and people
5. Long term
6. Respect for Yolngu culture
Implementation
Project Directors
Djawa Burrawanga – Chairman Lirrwi Tourism
Matt Grooby – Manager Lirrwi
John Morse AM – Advisor
Expert Panel
Rev Dr Djininiyi Gondarra OAM Indigenous
Geoff Dixon – Business, Aviation and Tourism
Prof Andrea Hull – Academic and Cultural
Bill Wright – Business and Tourism
Jane Madden – Head of Tourism, RET Canberra
Project Funding - Partnerships
Government
825,000 -TQual Indigenous Tourism Development Grant
Tourism Australia
Tourism NT
Private Sector
15 x private sector partnerships @ $50,000 per partner
6 partners already signed and more in consideration
Total Budget: $ 3million over 3 years
Masterplan Scope
Initially NE Arnhem Land
In time links with Kakadu and Nitmiluk National
Parks
Strategic Framework
National Long-term Strategy
5 –year Tourism NT Strategy
Dual Development Focus
Arnhem Land the Destination
Business Development
Destination DevelopmentKey Programs
Stakeholder engagement
Lirrwi Tourism sustainability
Financial investment
Planning
Research
Destination brand development and marketing
Business Development
Key Programs
Community engagement
Business potential
assessment
Business support and
development
Training and accreditation
Environmental impact
studies
The Yolngu elders of Arnhem land thank you
for listening to our story, and we ask that you
consider and support it.
We look forward to working with you in true
partnership, walking side by side to a better
future for Yolngu people and all Australians”
Djawa Murrmurrnga Burarrwanga