Download ppt - Yes They Can: How the 2012 Presidential Campaigns Are Using Technology

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Page 1: Yes They Can: How the 2012 Presidential Campaigns Are Using Technology

Yes, They Can

What voters have lostAnd what campaigns have gained

Between 2008 and 2012

Micah Sifry -- @mlsifPersonal Democracy Media

SXSW panel on 2012 election

Page 2: Yes They Can: How the 2012 Presidential Campaigns Are Using Technology

Don’t be fooled by digital candy

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My.BarackObama.com ‘08

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My.BarackObama.com ‘12

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“Facebookization”

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Is this a disclaimer?

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This app can…

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MittRomney.com

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How to join MyMitt

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This app can, too…

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The Internet doesn’t empower anyone. People empower themselves.

One-to-many and many-to-one is easy.

Many-to-many is hard.


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