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YAMAHA-Company
History,Structure andProfile
Report by:-Arpit Vashist
Dept. Of Mechanical Engineering
Delhi Technological University,Delhi
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YAMAHA History
Yamaha Corporation is a Japanese multinational corporation and conglomerate
based in Japan with a wide range of products and services, predominantly musical
instruments, electronics, motorcycles and power sports equipment.
Established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha
as Nippon Gakki Company, Limited (literally Japan Musical Instrument
Manufacturing Corporation) in Hamamatsu, Shizuoka , Yamahas origins as a
musical instrument manufacturer is still reflected today in the group's logoa trio
of interlocking tuning forks.
It was only after World War II,the companys then president Genichi Kawakami
decided to use the remains of the company's war-time production machinery and
the company's expertise in metallurgical technologies to the manufacture of
motorcycles.The first Yamaha bike,The YA-1 (AKA the "Red Dragonfly"), of which
125 were built in the first year of production (1954), was named in honour of the
founder. It was a 125cc, single cylinder, two-stroke, street bike.The YA-1 was got
much appreciation and its popularity & success resulted in the founding of the
Yamaha Motors Co.,Ltd.
Since then,YMC has never looked back and has continued to manufacture 2
wheelers and has acted as a key player in the automotive industry.
Also, Yamaha has grown to become the world's largest manufacturer of musical
instruments , as well as a leading manufacturer of semiconductors, audio/visual,
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computer related products, sporting goods, home appliances, specialty metals and
industrial robots.
Other companies in the Yamaha group include:
1.Bsendorfer Klavierfabrik GmbH, Vienna, Austria.
2.Yamaha Motor Company
3.Yamaha Fine Technologies Co., Ltd.
4.Yamaha Golf Cart Company
5.Yamaha Livingtec Corporation
6.Yamaha Metanix Corporation
7.Yamaha Music Communications Co., Ltd.
8.Yamaha Pro Audio
Diversification of the Yamaha
The Yamaha expanded itself into various businesses.The year in which the
company took step in those businesses are given below:
1897- Keyboard Instruments (reed organ, pianos in 1900)
1903 -Furniture
1914- Harmonicas
1922- Audio Equipment (crank phonograph first)
1942- Guitars
1954- Small engines and vehicles/watercraft (YA-1 motorcycle first)
1959- Sporting Goods (starting with archery)
1959- Music Schools
1961- Metal alloys
1965-Band Instruments (trumpet first)
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1971- Semiconductors
Yamaha Motor Company,Ltd
The Yamaha Motor Corporation, Ltd., begun on July 1, 1955, is a major part of theentire Yamaha group, but is a separately managed business entity from the
Yamaha Corporation. The Yamaha Motor Corporation is the second largest
manufacturer of motorcycles in the world.
The first bike manufactured by Yamaha-YA1.
YMC Profile
Type Public
Industry Automotive
Founded July 1, 1955
Headquarters Iwata, Shizuoka,Japan
Area served Global
Key people Hiroyuki Yanagi,President&
Representative Director
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Iwata,_Shizuokahttp://en.wikipedia.org/wiki/Iwata,_Shizuokahttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Iwata,_Shizuokahttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Types_of_business_entity7/22/2019 Yamaha Company Profile-Arpit
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Products Motorcycles,Commuter
Vehicles & Scooters,
Recreational Vehicles, Boats,
Marine
Engines,Snowmobiles,Personal
Watercraft,Electrically Power
Assisted Bicycles, Automobile
Engines, Unmanned Aerial
Vehicle, Golf Cars, Power
Products, Pools, Compact
Industrial Robots, Wheelchairs,
Parts including Apparel,
Helmets
Revenue US$12 billion (2005)
Operating
income
US$900 million (2005)
Net income US$550 million (2005)
Employees 39,300 (2005)
Parent Yamaha Corporation
Subsidiaries Minarelli
MBK
Website Yamaha Motor Global
http://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Snowmobileshttp://en.wikipedia.org/wiki/Snowmobileshttp://en.wikipedia.org/wiki/Personal_Watercrafthttp://en.wikipedia.org/wiki/Personal_Watercrafthttp://en.wikipedia.org/wiki/Personal_Watercrafthttp://en.wikipedia.org/wiki/Personal_Watercrafthttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Yamaha_Corporationhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Minarellihttp://en.wikipedia.org/wiki/Minarellihttp://en.wikipedia.org/wiki/MBK_(Scooter_manufacturer)http://en.wikipedia.org/wiki/MBK_(Scooter_manufacturer)http://www.yamaha-motor.co.jp/global/http://www.yamaha-motor.co.jp/global/http://www.yamaha-motor.co.jp/global/http://en.wikipedia.org/wiki/MBK_(Scooter_manufacturer)http://en.wikipedia.org/wiki/Minarellihttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Yamaha_Corporationhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Personal_Watercrafthttp://en.wikipedia.org/wiki/Personal_Watercrafthttp://en.wikipedia.org/wiki/Snowmobileshttp://en.wikipedia.org/wiki/Motorcycles7/22/2019 Yamaha Company Profile-Arpit
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YMC Headquarters at Iwata,Shizuoka,Japan.
India Yamaha Motors Pvt.,Ltd.
Yamaha entered the Indian market in 1985 as IYM and after 11 years,entered into
a 50% partnership with the Escorts Group in 1996.In August 2001 again, Yamaha
acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co.,
Ltd, Japan (YMC). In 2008, YMC entered into an agreement with Mitsui & Co., Ltd.
to become a joint investor in the motorcycle manufacturing company "India
Yamaha Motor Private Limited (IYM)".
Recently, in April 2013 the IYM split into three different companies making two
separate units for Sales and Research & Development.
1. IYM(India Yamaha Motors Pvt.,Ltd.)
2.YMRI(Yamaha Motors Research & Development India)
3.YMSIL(Yamaha Motors Sales Inida Limited)
IYM operates from its state-of-the-art manufacturing units at Surajpur(Greater
Noida) in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for
both domestic and export markets. With a strong workforce of more than 2,000
employees, IYM is highly customer-driven and has a countrywide network of over
400 dealers. Presently, its product portfolio includes VMAX (1,679cc), YZF-R1
(998cc), FZ1(998cc), YZF-R15 version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ16
(153cc), SZ-R(153cc), SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110
(106cc), Crux (106cc), Ray(113cc) and the recently launched Ray Z.
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intend to develop them to achieve international level of professionalism with
progressive career development. As a good corporate citizen, we will conduct our
business ethically and socially in a responsible manner with concerns for the
environment.
Grow through continuously innovating our business processes for creating value
and knowledge across our customers thereby earning the loyalty of our partners &
increasing our stakeholder value.
Core competencies of Yamaha
Customer #1-We put customers first in everything we do. We take decisions
keeping the customer in mind.
Challenging Spirit-We strive for excellence in everything we do and in the
quality of goods & services we provide. We work hard to achieve what wecommit & achieve results faster than our competitors and we never give up.
Team-work-We work cohesively with our colleagues as a multi-cultural team
built on trust, respect, understanding & mutual co-operation. Everyone's
contribution is equally important for our success.
Frank & Fair Organization-We are honest, sincere, open minded, fair &transparent in our dealings. We actively listen to others and participate in
healthy & frank discussions to achieve the organization's goals.
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IYM Surajpur Plant(Greater Noida)
This plant was inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global on 6th
July 2009, which have capacity to produce 6 lakh motorcycles annually including
Fazer followed by FZ-16, FZ-S, YZF-R15,Ray and other models. The plant capacity
can be augmented up to 1 million units.
This fully integrated assembly plant is built on the lines of Yamahas globally tried,
tested and successfully implemented standards and meets the global quality
benchmarks. At the core are the 5-S and TPM(Total Productive Maintenance i.e.
each and every element of production should be accurately and regularly
maintained)activities that fuel its Manufacturing Processes. The plant has 3 vehicle
assembly lines and 4 engine assembly lines including one dedicated for export
engines. The engine and vehicle assembly lines are synchronized and incorporate
concepts of Unit Assurance i.e. Complete Product Assurance, Parts Assurancethrough 100% kit supply on lines and synchronization of parts storage, supply and
production. The innovative production processes along with high tech final
assurance processes are aimed to achieve Zero Claims at the dealers and thus, a
highly satisfied customer base.
The recent activity in which IYM,Surajpur plant was much in news was for the
companys innovative idea of employing an all-women assembly line for theproduction of their scooter Ray.The idea, empowering and employing women,was
much appreciated worldwide.
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Company Structure of IYM
The company structure of IYM is represented by a pyramid and a flow
chart below:
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The above Pyramid represents the hierarchical structure of the IYM.
CEO
Directors
Executive VP
Vice President(VP)
General Manager
Deputy General Manager
Assistant General Manager
Section Head
Senior Manager
Manager
Deputy Mangaer
Assisitant Manager
Engineers (Senior, Executive, Assistant)
Trainees
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Flow Diagram for Organisational structure of IYM
HiroyukiSuzuki(CEO)
Ruiji Kawashima(Business Exp.)
Shinchiro Kimura(Corp. Group)
TakashiTerabayashi(Production)
M. Okamoto(Administration)
ToshikazuKoyashi(R&D)
Masaki Asano(Sales &
Marketing)
Jun Nakata(Sales& Marketing)
Roy Kurian (FieldOp. Group)
T. Yamazaki(Spare Parts)
Ravinder Singh(Planning &
Admin. Group)
John M.(CS)
HirokazuYoshimitsu (SalesStrategy & Plann.)
Tetsuya I.(Service)
E. P. Sreekumar(Service)
H. K. Dahwa(Tech.
Publication)
Nikhil Gour(Product Quality)
R.P. Singh(DomesticWarranty)
P.K. Otto(Product Quality)
Ankush Parashar(Product Quality-
FZ Series)
Anshu Bhasin(Service)
Jawahar LalSharma (Field
Coord.)
Himanshu Rishi(Export Warranty)
Nirat Satsangi(Service)
Minakshi Sharma(Sales HR)
Sunil Kumar(Service)
Anurag Sharma(Service Planning)
Nivedita(Service Planning)
K. Vishnubhatla(Sales Mgmt.)
Hitoshi Inaqaki(Quality Group)
Organisational Structure of IYM
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