7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 1/12
Sustainability Fast Facts 2012/2013
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 2/12
Why sustainability
mattersSustainability issues are important
to WPP in the work we do for our
clients, the way we run our offices
and consider our people and
other stakeholders.
Our commitment to sustainability supportsour business by creating revenue growthand minimising costs in the following ways:
Supporting client relationships
Helping us attract and retain the best people Allowing us to meet investor expectations Giving us access to digital marketing
and insight business Creating the right skills base
Helping us manage reputational risk Improving cost efficiency
Awards and recognition 2012
The Full Sustainability Report, together
with our Annual Report, trading statements,
news releases, presentations, and previous
Sustainability Reports, are available online
at www.wpp.com
Watch our interview videos online
at www.wpp.com/sustainability
Cover illustration by Erica Hestu Wahyuni
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 3/12
The impact of our work
Our network of agencies withspecialist sustainability offeringsincludes Burson-Marsteller’sGlobal Corporate ResponsibilityPractice, Hill+Knowlton
Strategies CR & SustainabilityCommunications offering, JWT Ethos, OgilvyChange,OgilvyEarth and P&G’s S-Team.
There is a clear
opportunity for brands to
mainstream sustainability
into their products and services.
It gives them competitive
advantage, and earns them
the consumer’s trust.”
WPP companies apply theirsustainability expertise acrossall disciplines:
RESEARCH and INSIGHT
Our consumer insight
companies help clients to
understand changing attitudes
to sustainability issues and the
role of business and government
in society, and to test the impact
of different sustainability
communications approaches.
CONSUMER
COMMUNICATIONSOur advertising, digital and
direct communications companies
help clients communicate credibly
with consumers and other customers
on sustainability issues. They help them
promote the green or ethical credentials
of their products and services.
EMPLOYEECOMMUNICATIONS
Our companies help clients
to engage their employees on
social and environmental issues
and integrate sustainability into
their business.
STAKEHOLDER
COMMUNICATIONSOur PR and public affairs
companies help clients to
communicate with regulators,
the media, NGOs and the public
on sustainability issues.
BRANDING and STRATEGY
Our companies help clients
develop their sustainability
strategies and embed social
and environmental values into
their brands and marketing.
Marketing and communications services play
an important role in the progress towards a more
sustainable society. Our companies work with
clients on many aspects of sustainability.
Kunal Sinha
Chief knowledge officer
Ogilvy & Mather China
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 4/12
Marketing standards
Our business is built on responsible
handling of information and data.
Trust has to be absolutely maintained.
This is central to our relationship with
our data sources, usually consumers,
and our clients, who trust us to manage
services for them.”
Our approach covers the following three areas:Ethical decision making and business ethics
PrivacyPublic affairs
Our Code of Conduct and Sustainability Policy explain our standardsand set our the guiding principles for all our companies.
Our work balances commercial objectives with
the need to represent products and services honestly
and accurately and to protect consumer privacy.
Clear policies, training and communication reinforce
our commitment to ethical behaviour.
George Pappachen
Chief privacy officer
Kantar
Excerpts from WPP’s Code of Conduct
We will not undertake work which is intended or designed to mislead, including
in relation to social, environmental and human rights issues.
We will consider the potential for clients or work to damage the Group’s reputation
prior to taking them on. This includes reputational damage from association with
clients that participate in activities that contribute to the abuse of human rights.
>100,000Over 100,000 employees completed
our ethics and anti-bribery training
Privacy and data protection are important to our companies thatuse consumer data to develop and target marketing campaigns.In 2013, we published our Data Code of Conduct to helpemployees understand our approach and to make decisionsthat reflect our principles.
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 5/12
Employment
It’s an exciting time
in the world of marketingcommunications. Our clients
have such complex business
challenges. So much is
changing in our disciplines.
We have to keep learning.
We have to encourage new
ways of thinking, create
a culture of innovation.”
We invest in high-quality training, competitive remuneration andemployee development and wellbeing. Our commitment to diversityand inclusion helps us to recruit and retain talented people fromall backgrounds.
We seek to recruit and retain the best, developing
our people’s skills so we can continue to deliver
the service our clients expect, wherever they are
in the world.
Celia Berk
Chief talent officer
Young & Rubicam Group
165,000WPP employees
(including associates)
(2011: 158,000)
3,000offices in 110 countries worldwide
32%of senior managers are women
(2011: 31%)
54%total female employees in 2012
(2011: 54%)
£57.8minvestment in training & wellbeing
in 2012
(2011: £58.3m)
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 6/12
Carbon footprint
(tonnes of CO2
per person)
06 07 08 09 10 11 12 13 14 15 16 17 18 19 20
3.39 2.45 1.60 1.20
Scope 1
Scope 2
Scope 3
Target0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Environment
Sustainability has become a partof the way we work at Team Detroit...
We significantly cut energy use among
other things, and we achieved LEED
certification for the building.”
Our ambitious target is to reduce our carbon emissions to 1.2 tonnesper person by 2020, a 65% reduction from our 2006 base line.
Our strategy focuses on: Improving energy efficiency;
Reducing nonessential flights by promoting videoconferencing; Purchasing renewable electricity where available; Offsetting our unavoidable carbon emissions from business air travel.
We aim for WPP to be a low-carbon and
resource-efficient Group. Our strategy covers
energy and climate change, resource efficiency
and waste management.
Toby Barlow
Executive creative directorTeam Detroit
542VC units supported by
WPP’s videoconferencing
program (2011: 400)
2.45tonnes of CO2e emitted
per person in 2012
(2011: 2.44)
16%electricity purchased
from renewable sources
(2011: 16%)
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 7/12
Social investment 2008-2012*
£m
08 09 10 11 12
14.5 14.9 14.3 15.3 16.2
Pro bono work
Charitable donations
*Excludes free media space donations.
0
3
6
9
12
15
18
Charitable donations %
OtherLocal community
Health
Education
Arts
Environment
Alcohol and drug abuse
33.5%
24.5%
15.2%
18.8%
5.7%
0.5%
1.8%
Pro bono work %
Other
Local community
28.8%
25.9%
Health 17.7%
Education 15.5%
Arts 6.7%
Environment 5.0%
Alcohol and drug abuse 0.4%
Social investment
Our companies provide communications services to
charities for little or no fee, and negotiate free media
space to run their campaigns. This pro bono work
offers exciting creative opportunities to our people
and supports their development.
£5.1mdirect cash donations to charities
(2011: £4.8m)
£11.1mvalue of pro bono work
(2011: £10.5m)
£14.3mfree media space negotiated
on behalf of pro bono clients
(2011: £12.4m)
£16.2mvalue of social investment
(2011: £15.2m) £30.5mtotal social contribution
(2011: £27.7m)
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 8/12
Our pro bono work
Charities, NGOs and voluntary groups tackling
challenging issues from health, poverty and human
rights, to road safety and the environment need the
best communications services to help them raise
awareness, generate funds and motivate support,but many have very limited resources to invest.
Campaign: Donate Your Fame
OgilvyOne São Paulo for GRAACC
Working with charities has been a
really positive experience for us at JWT.
It stirs passions, creates new connections,sparks entrepreneurial spirit and creates
great work.”
Claire Jackson
Board planning director
JWT London
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 9/12
Campaign: I Can’t Wait
Ogilvy Dublin for ISPCC
Campaign: Through Their Eyes
Ogilvy & Mather Hong Kong for ORBIS
Campaign: Be Proud
Y&R Paris for Surfrider Foundation
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 10/12
Campaign: Stories
JWT London for Aspire
Campaign: Sewn Guidelines
The Partners London for Fine Cell Work
Campaign: Rapid Rescue
JWT Singapore for Red Cross Singapore
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 11/12
Case study campaign footage can be viewed in the Sustainability
Report online at www.wpp.com/sustainability
Campaign: Hard and Fast
Grey London for The British Heart Foundation
Campaign: Break The Cycle
Y&R Mexico for Save the Children
7/27/2019 Wpp Sr12 Sustainability Fast Facts
http://slidepdf.com/reader/full/wpp-sr12-sustainability-fast-facts 12/12
Advertising
Media Investment Management
Consumer Insight
Public Relations & Public Affairs
Branding & Identity
Healthcare Communications
Direct, Digital, Promotion & Relationship Marketing
Specialist Communications
www.wpp.com
You can sign up to receive WPP’s
public monthly online news bulletin at
www.wpp.com/subscriptions
For more information on sustainability
and to see the full Sustainability
Report please visit
www.wpp.com/sustainability
Follow us on Twitter
www.twitter.com/wpp
Become a fan on Facebook
www.facebook.com/wpp
Watch us on YouTube
www.youtube.com/wpp
Connect with us on LinkedIn
www.linkedin.com/company/wpp
Join the WPP Circle on Google+
plus.google.com/+wpp
For information in a mobile format
please visit
m.wpp.com
WPP news and updates