Stuck in flatness? Expand your dimension with 3D
www.iceav.co.nz
04/12/232
Content
Technology progress History of 3D Current market situation 2D / 3D design difference Gaming programming issue 3D new wave worldwide Introduction to 3D iZ3D patented technology by Neurok Optics
04/12/233
iZ3D, LLC History
Sept 2001 – Neurok Optics formed as spin-off from NeurOK, LLCR&D team are Experts in Optics & Mathematics and they are Gamers5 Patents Issued, 13 Patents Pending
June 2005 – Neurok Optics demonstrates iZ3D concept samples
July 2005 – Neurok Optics applies for iZ3D patents
October 2006 - PolarScreens grants Exclusive License
January 2007 – Neurok Optics introduces 22”W iZ3D at CES
January 2007 Chi Mei Optoelectronics (CMO) and Neurok Optics form 50/50 Joint Venture Company – iZ3D, LLC
04/12/234
3D Technology progress
http://www.arts.rpi.edu/~ruiz/stereo_history/text/historystereog.html
London World Fair 1851 Viewmaster 1939
Between 205 AD and 1611 various research, drawings and articles on 3D were published
Various devices and cinemas developed
3D Movies – 1920’s
Anaglypic Filtering discovered in 1850First movies in 1893
Imax Solido1985 – 3D demo
“Echoes of the Sun”1990 Osaka Expo
04/12/235
Technologies with global impact
1960s– Monochrome to Color TV
1980s– Mainframes to PC
1990s – Fixed Line Telephone to Cell Phones– Film to Digital Photography– CRT displays to LCD displays
3D New Wave Worldwide
1951 – Raymond Spottiswoode
Coins the phrase 3D
04/12/237
Gates wants to do away with the 2D, flat way that information over the web is delivered to us. Super fast internet connections and improvements in hardware will make possible a world wide web that gives us information in 3D.
3D Buzz
Regal, DreamWorks CEOs see 3D transforming movies
Ray Disney’s Shamrock's Capital Growth Fund to announce this week that it is putting $50 million into Real D, which has equipped more than 700 movie screens with 3-D systems.
04/12/238
Japan Project aims to create 3D TV by 2020
By Reuters– http://news.com.com/Japan+project+aims+to+create+3D+TV+by+2020/2100-1041_3-
5839341.html
Committee Members – Researchers from Matsushita Electric Industrial and Sony
published an interim report on the project last month.
Japan's Ministry of Internal Affairs and Communications plans to request a budget of more than 1 billion yen to help fund the project in the next fiscal year starting in April 2006.
04/12/239
Katzenberg, CEO of DreamWorks Animation, which is readying two 3-D films for 2009, predicted that moviegoers will some day own their own glasses for 3-D viewing much like they own sunglasses today. And
one more added benefit: 3-D movies can't be easily pirated.
Directors Robert Zemeckis, James Cameron, Steven Spielberg and Peter Jackson are embracing 3-D, and George Lucas is giving "Star Wars" the 3-D treatment.
3D Buzz
Cameron : 3D's broad acceptance at theaters will generate enough content that consumer-electronics manufacturers will make home players and monitors available. The technology exists now, but is not readily available as
off-the-shelf products. 3D display will become a must for video and computer games.
Evolution of 3D cinema over 170 years and 15 countries
04/12/2310
3D Cinema (continuation)
George Lucas told delegates at a Las Vegas convention recently that he wants to re-release his iconic Star Wars franchise in 3D….
Meanwhile Cameron said he would only shoot in 3D in the future. He urged delegates to take the format seriously and said it should not be seen "as a gimmick but as the way the biggest, must-see tentpole movies are going to be seen." Cameron continued: "We now have a way to get people to come out from behind those HD flat-screen TVs and into the theatres.“ Cameron shooting in 3D in Wellington with Weta – Dec 2007.
Rodriguez, who recently completed family picture The Adventures of Shark Boy and Lava Girl in 3D, added: "People want to be transported. You need a transporting experience like [3D] to get people out of their living rooms."
04/12/2311
NZ Government believes in 3D industry
Pure Depth (Hamilton) establishes 3D LCD in mid 90’s Imax opens large screen 3D – Queen Street Labour commits $7million to 3D Nextspace Partnership with Right Hemisphere establishes
Nextspace Hoyts opens 3D movie theatre – Sylvia Park ICE demos the first iZ3D monitor in NZ Oct 07 “TinTin” in 3D - Peter Jackson & Stephen Spielberg
04/12/2312
3D Hits Mainstream Music this month
04/12/2313
Mainstream Music
04/12/2314
U23D The Movie – redefines a new standard
' A giant leap forward'// '3D cinema is back.' says The Independent in the UK. 'But this time it actually works.'
07.02.2008'Nearly Hit By Adam Clayton''I was nearly hit by Adam Clayton's bass guitar as he swung the neck around, and then had to duck out of the way of Bono as he stepped towards me.' The man from the BBC is taken aback by 'U23D'.
'From the fan's perspective,' concludes Martin Shankleman, 'You probably get a better view of the show from a 3D film, than in a seat in row Z at some wretched arena, where you are so far away from the performers they are the size of a thimble.
'Oh, one other thing, the music's pretty good as well.'
04/12/2315
3D Buzz
PARAMOUNT’S BEOWULFESTABLISHES
AT BOX OFFICE
Grossed Total of over $28 million in First Weekend
“Beowulf in 3D is a Treat for the Eyes”By KEVIN CARR, DL-Online Published Saturday, November 17, 2007
04/12/2316
Microsoft Virtual EarthVirtual Earth Platform Technical Capabilities
3D MapsIndustry-leading 3D functionality makes it possible to provide users with a real-world views of your location-based solutions[1].
Bird’s Eye ViewProvide customers with a more enhanced visual experience by allowing them to pan continuously across the map in bird’s eye view[1].
GeocodingVirtual Earth’s rooftop geocoding leads the industry in accuracy to help you improve the value of the applications you deliver to your users.
04/12/2317
Much More 3D……– Simulators, like FSX – 3D Applications tens of titles like:
– Adobe Photoshop
– Hundreds of Movies and DVDs
http://www.3dmovielist.com/list.html
04/12/2318
The 3D Opportunity– Future of Display Technology is 3D
Monitors TV Public Displays Movie and Home Projection
– Japan Project created for 3D TV by 2020– Ubiquitous 3D Content Creation
All Electronic Games created in 3D 3D Movies is Hot Topic 3D Internet Applications 3D CG Clips 3D CG Stills 3D Photography Adult Entertainment Professional and Commercial Applications
Introduction to 3D
Overview
04/12/2320
Source: http://www.vision3d.com/stereo.html#top
Two Eyes = Two separate Views
- Left Eye – Left View- Right Eye – Right View
Brain fuses separate ViewsInto one image
3D Viewing
04/12/2321
Viewing Pictures
04/12/2322
3D Cues in 2D Images
http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_
http://www.science.mcmaster.ca/Psychology/psych2e03/lecture6/psych.2e03.lecture6.html
Perspective
04/12/2323
http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_
3D Cues in 2D Images
•Light •Shadows
•Sharp Edges•Blurring
04/12/2324
3D Cues in 2D Images
- Texture
http://www.jasc.com/support/learn/tutorials/archive/paintshoppro/backdrop3.asp?pg=1
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=46136&item=4125381089&rd=1&tc=photo#ebayphotohosting
- Motion Parallax
Alternative 3D Technologies
04/12/2326
Stereoscopic Displays
Fake Space
Time Sequential(Shuttered Goggles)
Spatial Separation(Polarizer Glasses)
(Requires Glasses, Goggles, Helmets, etc…)
Kodak 3D(2 side by side LCDs,With Oculars, 32mm dia.)
04/12/2327
LightspaceDepthCube Z1024 3D Display
Auto Stereoscopic Displays
StereoGraphicsSynthaGram 202
(No Glasses, etc. required)
ActualityVolumetric
Sharp ActiusParallax Barrier Philips 3D
WOWvx
04/12/2328
Parallax BarrierLight Direction Control Lenticular BarrierMicrolens
Auto Stereoscopic Displays(No Glasses, etc. required)
http://web.media.mit.edu/~halazar/autostereo/autostereo.html
04/12/2329
•Resolution Loss ~50%•Brightness Loss •Narrow Viewing Zone•Inverse Zones•“Moiré” Patterns•“Fatigue” Inducing
Auto Stereoscopic Display Characteristics
No Glasses Required BUT…..
04/12/2330
3D Viewing and Health
• Pokemon Incident In 1993 700 children watching TV animation required medical treatment for PSE (Photosensitive Epilepsy)
• July 200336 out of 300 Jr-Hi Students experienced Motion Sickness while watching a class lesson movie
In 2003 AIST, IHSBE and METI started a 3 year project to evaluate 3D psycho-physiological effects,including motion sickness, eye fatigue, and photosensitive epilepsy (PSE)http://www.aist.go.jp/aist_e/latest_research/2004/20040203/20040203.html
04/12/2331
Convergence
Source: http://individual.utoronto.ca/iizuka/research/cellophane.htm
Convergence & Focus in same Plane
Screen
Screen
Focus Out of Screen
Distance
Focus and Convergence
Real Life Viewing Traditional 3D Viewing
04/12/2332
iZ3D Dual layered screen technology
04/12/2333
Polarised screen technology
04/12/2334
04/12/2335
iZ3D monitor advantages
iz3D transforms 3D from “geek land” to the “desk top”
Affordable. Does not require special content
programming. Most games can be 3D. Multi-purpose 3D Gaming and Commercial 3D
04/12/2336
Creating 3D content
Images have to be realistic Any “artifacts” in cues will be caught by brain
immediately
Guides:– nVidia programming guide– MTBS programming guide
http://mtbs3d.com/
http://www.unigine.com/
04/12/2337
www.iz3d.com