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INSIGHT RATIONALE• Each January, the world’s most
powerful people descend onthe small Alpine town of Davosin Switzerland for the annualWorld Economic Forum.
• Nestling in a unique mountainscenery, Davos is the highesttown in Europe and also one ofits largest winter sports areas.
• It brings together global leadersfrom different sectors, includingbusiness, politics, academia,and journalism, for several daysto discuss the most pressingissues facing the world.
• The annual meeting is next setto take place between22nd – 25th January 2019.
• The latest figures availableshowed that, the Forum'sAnnual Meeting generates anestimated turnover of around79 million Swiss francsthroughout Switzerland, with 50million Swiss francs benefiting the commune of Davos.
• It attracts a large C-suiteaudience, with ticket pricesstarting around the $71,000mark.
• Now in its 49th year, over 3,000participants are expected toattend – coming from morethan 110 countries.
• Of the 3,000 attendees there isa large male skew – 79% male,21% female.
• Attendees include 1,900+business leaders, 340+ publicfigures, 230+ media reps as wellas 40+ cultural leaders.
• The annual meeting presents afantastic opportunity for brandsto reach high wealth / highlyinfluential individuals whilsttapping into the globalconversation.
• Out of Home dominates the skiresort during the Forum – with aplethora of formats andopportunities available.
THE OPPORTUNITIESPlease speak to Talonregarding opportunities inOOH around this event.
WORLD ECONOMIC FORUM DAVOS
Sources: World Economic Forum, CNBC, Fortune
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