SEO For Wordpress And You
Wordpress SEO: The next steps
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Who is This Guy?
• Topher Kohan http://www.topherkohan.com
http://www.findabilitytoday.com
Twitter:TopherAtl
SEO 101
1.Title Tag2.Headline3.First 250 Words4.URL Slug5.Alt Attributes
So What’s Next?
1. Template Optimization• Breadcrumbs• Clean Code• Plugins• Themes
2. Advanced Tips• Page Rank Sculpting• No Index Pages
3. Advanced Tricks• No Script tag• Image Size• Canonical tag
Template Optimization
• Breadcrumbs• Single Post pages• Home > Article > Topher is Cool• Good Usability• The Engines Love Them• Yoast breadcrumb plug-in
(http://yoast.com/wordpress/breadcrumbs/)
The plug-in will output a set of links that looks like this on every page you choose
Template Optimization con’t• Clean Code
• CSS, JS, Ajax• External Files• Keep the Inline Minimal• Reduce White Space
(http://yoast.com/speed-up-wordpress/)
Taken from the default kubrick theme:
Could just as well be:
Template Optimization con’t
• Plugins• All-in-One-SEO-Pack
(http://wordpress.org/extend/plugins/all-in-one-seo-pack/) • Works Well• Could Screw up the World• Cannot be used on Wordpress.com blogs
• Pro Version?• Yeah, but not sure what you get.• Are there others?• Yeah, but none as good as All-in-One-SEO-Pack
Template Optimization con’t
•Themes
• Thesis Theme for Wordpress
(
http://diythemes.com/?a_aid=8045265706
• Still Need to Skin it
• Less Chance of Screwing Things Up
• Great User Support
• Not free
• No PHP knowledge needed to hack
Advance Tips
•Page Rank Sculpting
• Use of Nofollow on Links
rel=“nofollow”
• NoFollow Reciprocity
(http://wordpress.org/extend/plugins/nofollow-reciprocity/)
• NoFollow External Links
(http://wordpress.org/extend/plugins/nofollow-external-links/)
Advanced Tips con’t
•Noindex, Follow Archive Pages
• Google Follows all the Links
• Pages not in the Index
• Robots Meta Plug-in
(http://yoast.com/wordpress/meta-robots-wordpress-plugin/)
Advanced Tricks
•NoScript Tag
• <noscript> # </noscript>
• Put plain text description of content that shows up in search engine-unfriendly format on the page
• Could be considers spammy by the Search Engines
•Image Size
• Bigger Better
• Higher Res Better
• Image Search
• Alt Attributes
• File Name
•Canonical Tag
• Reduces Duplicate Content
• Built into the Thesis Theme
• Canonical URL’s for Wordpress Plug –in
(http://yoast.com/wordpress/canonical/)
Resources
•Andy Beard - http://andybeard.eu/•Joost de Valk - http://yoast.com/•Sugarrae - http://www.sugarrae.com/•Michael Gray - http://www.wolf-howl.com/
Wordpress SEO
General SEO
•SEOMoz - http://www.seomoz.org/blog•Search Engine Journal - http://www.searchenginejournal.com/•Search Engine Watch – http://blog.searchenginewatch.com/•Matt Cutts - http://www.mattcutts.com/blog/
Twitter!!!!!!!!
Thanks!
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